Manchester, United Kingdom
- Current
-
- Commercial Director at Rippleffect
- Past
-
- Business Development Director at Rippleffect
- Digital Media Manager at Guardian Media Group
- New Media Manager at CN Group
- National Advertising Sales Executive at Cumbrian Newspapers
- Recommended
-
2 people have recommended Craig - Connections
-
150
connections
- Industry
- Online Media
- Websites
Craig Johnson’s Experience
-
Commercial Director
Rippleffect
(Privately Held; Information Technology and Services industry)
October 2005 — Present (4 years 4 months)
-
Business Development Director
Rippleffect
(Privately Held; Online Media industry)
October 2004 — October 2005 (1 year 1 month)
-
Digital Media Manager
Guardian Media Group
(Online Media industry)
2001 — 2004 (3 years )
As Digital Media Manager for GMGRD I worked on www.manchesteronline.co.uk and the portfolio of regional newspaper websites owned by Guardian Media Group. The new initiatives and innovative ideas I introduced helped raise the triple the monthly audience of www.manchesteronline.co.uk to in excess of 9 million page impressions. I was responsible for managing all SEO and PPC activity and formulated classified sales opportunities for the print advertising teams that generated over £1million pounds per annum in new revenue, bringing the organisation above target for revenue growth.
-
New Media Manager
CN Group
(Marketing and Advertising industry)
January 1998 — 2001 (3 years )
I founded the new media arm of the publishing business established websites for a portfolio of sixteen regional newspapers, radio stations and magazines. I formulated the business plan, devised new revenue opportunities and recruited a team of web designers, developers, journalists and sales people to supplement the print effort. I worked with traditional print editorial, advertising and marketing teams to increase awareness of electronic publishing. I devised and implemented a multimedia sales strategy that enabled property and motors clients to benefit from website services. This generated new revenues and strengthened relationships with key clients.
-
National Advertising Sales Executive
Cumbrian Newspapers
(Newspapers industry)
January 1997 — January 1998 (1 year 1 month)
I was responsible for all national sales representation for a portfolio of35 independent regional newspapers and magazines. The role involved meeting with decision makers in London based advertising agencies to generate new business and grow existing relationships with a view to achieving sales targets. An innovative approach to new business, developing relationships with decision makers and presenting at board level were crucial to my success.
