John Elliott

Past

Project Leader - MBA Consultants Team at LifeNet
MBA Student at The College of William and Mary School of Business
Advertising and Brand Consultant at The Martin Agency

Brand Consultant at Smithfield Foods
MBA Intern, Individual Sales and Marketing at BCBSNC
Marketing and Public Relations Intern at United Arts Council of Greater Greensboro

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Education

The College of William and Mary - The Mason School of Business
University of North Carolina at Greensboro

Recommended

4 people have recommended John

Connections

123 connections

Industry

Marketing and Advertising

Websites

John Elliott’s Summary

MBA graduate from College of William and Mary with a passion for building stronger brands. Demonstrated ability to think both strategically and analytically in a variety of contexts, both agency and client. Experienced in developing insight driven marketing strategies for health care and consumer products. Motivated by the 'unknown', I am a curious and hungry brander that will go the extra mile to deliver quality results.

John Elliott’s Specialties:

• Brand Strategy
• Marketing Analytics
• Project Management

John Elliott’s Experience

Project Leader - MBA Consultants Team

LifeNet

(Non-Profit; Medical Devices industry)

October 2008 — May 2009 (8 months)

• Led a team of nine consultants during the repositioning campaign for LifeNet Health through project planning and workflow management, guiding the strategic direction, integrating client and consultant team resources, and managing client expectations.
• Developed targeted brand communications for key stakeholders segments to increase brand awareness, differentiate from competition, and increase purchase intentions.
• Led a sub-team for consumer and customer analysis. Recommended and developed qualitative survey instruments. Conducted depth interviews. Performed trend analysis and final reporting.
MBA Student

The College of William and Mary School of Business

(Educational Institution; Higher Education industry)

2007 — 2009 (2 years )
Advertising and Brand Consultant

The Martin Agency

(Public Company; IPG; Marketing and Advertising industry)

August 2008 — October 2008 (3 months)

• Analyzed and recommended marketing and branding strategies for FUZE, a line of health-oriented drinks comprising of diversely targeted sub-brands, to capitalize on consumer insights and category opportunities.
• Developed and sold to Agency management a cohesive communications program covering mass and targeted interactive advertising
Brand Consultant

Smithfield Foods

(Public Company; SFD; Food Production industry)

August 2008 — October 2008 (3 months)

• Led a team of five in evaluating the performance of Smithfield’s regional and national brands based on profitability and brand strength metrics.
• Redefined regional brands core markets and delivered recommendations for regional and national brand interaction in order to reduce intrabrand competition and increase the profitability in non-core markets.
MBA Intern, Individual Sales and Marketing

BCBSNC

(Non-Profit; Insurance industry)

May 2008 — August 2008 (4 months)

• Created regression model to test hypothesized relationship between Google adword budgets and qualified, web-generated sales leads. Analysis confirmed current budget was optimal.
• Analyzed sales data to examine demographic buying patterns and sales broker coverage. Presented analysis highlighting primary buying segments, sales channel mixes, and broker and sales penetration ratios to Sales Vice Presidents and Senior Directors.
• Led an eleven person, cross-functional team on BCBSNC’s Step Out: Walk to Fight Diabetes Campaign by creating a creative, collaborative environment; supporting project teams; and managing project deliverables and workflow.
• Designed and implemented the architecture for Oracle Siebel iHelp, a real-time knowledge management system for direct sales. iHelp went live in July, 2008.
Marketing and Public Relations Intern

United Arts Council of Greater Greensboro

(Non-Profit Organization Management industry)

August 2006 — April 2007 (9 months)

John Elliott’s Education

The College of William and Mary - The Mason School of Business

MBA , Business Administration , 2007 — 2009

Activities and Societies:

MBA Association - Chairman of Mason Athletics Committee
University of North Carolina at Greensboro

B.S. , Marketing , 2003 — 2007

Activities and Societies:

Sigma Alpha Lambda