
Supply Chain/Product Manager at PBM Products
Norfolk, Virginia Area

Supply Chain/Product Manager at PBM Products
Norfolk, Virginia Area
MBA graduate from College of William and Mary with a passion for building stronger brands. Demonstrated ability to think both strategically and analytically in a variety of contexts, both agency and client. Experienced in developing insight driven marketing strategies for health care and consumer products. Motivated by the 'unknown', I am a curious and hungry brander that will go the extra mile to deliver quality results.
• Brand Strategy
• Marketing Analytics
• Project Management
(Privately Held; Consumer Goods industry)
November 2009 — Present (1 month)
(Non-Profit; Medical Devices industry)
October 2008 — May 2009 (8 months)
• Led a team of nine consultants during the repositioning campaign for LifeNet Health through project planning and workflow management, guiding the strategic direction, integrating client and consultant team resources, and managing client expectations.
• Developed targeted brand communications for key stakeholders segments to increase brand awareness, differentiate from competition, and increase purchase intentions.
• Led a sub-team for consumer and customer analysis. Recommended and developed qualitative survey instruments. Conducted depth interviews. Performed trend analysis and final reporting.
(Educational Institution; Higher Education industry)
2007 — 2009 (2 years )
(Public Company; IPG; Marketing and Advertising industry)
August 2008 — October 2008 (3 months)
(Public Company; SFD; Food Production industry)
August 2008 — October 2008 (3 months)
(Non-Profit; Insurance industry)
May 2008 — August 2008 (4 months)
(Non-Profit Organization Management industry)
August 2006 — April 2007 (9 months)
MBA , Business Administration , 2007 — 2009
B.S. , Marketing , 2003 — 2007
Running, Biking, Washington Redskins Football, Xbox Gaming, Blogging
BB&T Marketing Challenge Winner 2006, University of North Carolina Greensboro Dean's List.