John Santangelo

Current

Internet Marketing Manager at MPS Group

Past

Project Analyst (Medicare Websites) at First Coast Service Options
Web Designer/SEO Consultant at PureSoma Web Design
Web Page Developer at Florida Community College at Jacksonville

Owner at Nautical Gifts LLC
Internet Sales & Marketing at l'art et l'automobile gallery and auction house
Technical Writer at First Coast Service Options
Web Designer and Search Marketing (Intern) at Luxury Living

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Education

Roger Williams University

Recommended

3 people have recommended John

Connections

87 connections

Industry

Marketing and Advertising

Websites

John Santangelo's site

John Santangelo’s Summary

• Internet Marketing (SEO + SEM).
• Web Analytics
• Cross platform proficient (Mac and PC).
• Adaptive and receptive to feedback and critiques from others.
• Accountable for meeting multiple tight deadlines, with ability to react to immediate company or project needs.
• Fascination with web trends, technologies, viral marketing, and web culture.
• Enthusiastic and willing to learn about new products and clients.
• Exceptional copy writing skills, including the ability to write in a range of voices for diverse audiences.

John Santangelo’s Specialties:

• Search engine optimization (SEO) and marketing (SEM).
• E-mail marketing.
• Google Analytics.
• Information architecture
• Finding more efficient ways to do things.
• Common sense.

John Santangelo’s Experience

Internet Marketing Manager

MPS Group

(Public Company; MPS; Staffing and Recruiting industry)

May 2008 — Present (1 year 3 months)

Internet marketing for a Fortune 1000 staffing firm. The staffing firm's businesses located around the globe are my clients.
Project Analyst (Medicare Websites)

First Coast Service Options

(Insurance industry)

January 2007 — May 2008 (1 year 5 months)

* Continuously improved Web site navigation and content based on user feedback, analytics, and surveys.
* Project Lead on Web site redesign efforts. Tasks included:
->Worked with outside vendor on Web redesign requirements gathering from internal development staff and external site users.
-> Aligned content inventory with graphical mock-ups for use by development staff.
->Managed team of four contractors in Web site redesign content transfer.
*Developed RFP, researched vendors, chose vendor electronic newsletter distribution system.
*Worked with corporate parent company on procurement of web analytics licenses for use on Medicare provider Web sites.
* Researched and recommended purchase of search engine for Medicare Provider Web sites. Configured search profiles, results ranking, and search interface.
* Generated ideas, researched vendors, developed reports, and developed requests for proposals for projects aimed at increasing overall web site customer satisfaction and usage levels.
* Worked with web administrators to improve processes for day-to-day maintenance of web sites, including the development of content workflows.
* Proofread and processed web site content submissions.
* Developed a standardized look and feel through the use templates for web pages and PDFs.
Web Designer/SEO Consultant

PureSoma Web Design

(Information Technology and Services industry)

March 2004 — April 2007 (3 years 2 months)

I made client websites searchable and look good too. Clients varied from small business brochureware, to e-commerce sites, to a college.
Web Page Developer

Florida Community College at Jacksonville

(Educational Institution; Higher Education industry)

2006 — 2006 (less than a year)

Web Monkey
Owner

Nautical Gifts LLC

(Retail industry)

2005 — 2006 (1 year)

I worked from home but didn't like actually taking and filling orders. Closed business after a year-long experiment.

* Formed company and created business plan.
* Designed, created, optimized, and launched company e-commerce web site.
* Wrote and/or edited product descriptions.
Internet Sales & Marketing

l'art et l'automobile gallery and auction house

(Retail industry)

2003 — 2005 (2 years)

* Wrote and proofread press releases, product descriptions, web content, marketing material, and auction catalogs.
* Created layout and design of company web sites, catalogs, and marketing material.
* Photographed items and subsequently edited and optimized the photographs for use in catalogs, web sites, and other marketing material.
* Launched search engine optimization campaigns (organic and pay-per-click), which resulted in increased web site traffic and sales.
* Wrote, designed, developed, and launched e-mail marketing campaigns.
* Continuously tracked and analyzed web site statistics to make marketing and web site improvements.
Technical Writer

First Coast Service Options

(Insurance industry)

July 2005 — November 2005 (5 months)

Made the mainframe-housed text go all rich-text-like in a content conversion and reorganization. Quite different from my previous work, but gained more experience in working with content and a content management system.
Web Designer and Search Marketing (Intern)

Luxury Living

(Retail industry)

June 2003 — October 2003 (5 months)

* Managed and maintained web site content and design.
* Edited and optimized images for size and quality.
* Optimized web site text for readability and search engine optimization.