John Santangelo

Current

Internet Marketing Manager at MPS Group

Past

Project Analyst (Medicare Websites) at First Coast Service Options
Web Page Developer at Florida Community College at Jacksonville
Owner at Nautical Gifts LLC

Internet Sales & Marketing at l'art et l'automobile gallery and auction house
Web Designer and Search Marketing (Intern) at Luxury Living

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Education

Roger Williams University

Recommended

3 people have recommended John

Connections

91 connections

Industry

Marketing and Advertising

Websites

John Santangelo's site

John Santangelo’s Summary

• Internet Marketing
• Organic Search Engine Optimization
• Paid Search
• Web Analytics
• Web Information Architecture

John Santangelo’s Specialties:

Getting sites more traffic, making that traffic convert, measuring the results, and making improvements based on that data.

John Santangelo’s Experience

Internet Marketing Manager

MPS Group

(Public Company; MPS; Staffing and Recruiting industry)

May 2008 — Present (1 year 7 months)

Internet marketing for a Fortune 1000 staffing firm. The staffing firm's businesses located around the globe are my clients.
Project Analyst (Medicare Websites)

First Coast Service Options

(Insurance industry)

January 2007 — May 2008 (1 year 5 months)

* Continuously improved Web site navigation and content based on user feedback, analytics, and surveys.
* Project Lead on Web site redesign efforts. Tasks included:
->Worked with outside vendor on Web redesign requirements gathering from internal development staff and external site users.
-> Aligned content inventory with graphical mock-ups for use by development staff.
->Managed team of four contractors in Web site redesign content transfer.
*Developed RFP, researched vendors, chose vendor for electronic newsletter distribution system.
*Worked with corporate parent company on procurement of web analytics licenses for use on Medicare provider Web sites.
* Researched and recommended purchase of search engine for Medicare Provider Web sites. Configured search profiles, results ranking, and search interface.
* Generated ideas, researched vendors, developed reports, and developed requests for proposals for projects aimed at increasing overall web site customer satisfaction and usage levels.
* Worked with web administrators to improve processes for day-to-day maintenance of web sites, including the development of content workflows.
* Proofread and processed web site content submissions.
* Developed a standardized look and feel through the use templates for web pages and PDFs.

Experience with these tools:
*Web Analytics
-WebTrends Analytics 8 On Demand
*Surveys
-ForeSee Results
*Site Search
-Thunderstone Search
-Google Search Appliance
Web Page Developer

Florida Community College at Jacksonville

(Educational Institution; Higher Education industry)

2006 — 2006 (less than a year)

Web Monkey
Owner

Nautical Gifts LLC

(Retail industry)

2005 — 2006 (1 year )

I worked from home but didn't like actually taking and filling orders. Closed business after a year-long experiment.

* Formed company and created business plan.
* Designed, created, optimized, and launched company e-commerce web site.
* Wrote and/or edited product descriptions.
Internet Sales & Marketing

l'art et l'automobile gallery and auction house

(Retail industry)

2003 — 2005 (2 years )

* Wrote and proofread press releases, product descriptions, web content, marketing material, and auction catalogs.
* Created layout and design of company web sites, catalogs, and marketing material.
* Photographed items and subsequently edited and optimized the photographs for use in catalogs, web sites, and other marketing material.
* Launched search engine optimization campaigns (organic and pay-per-click), which resulted in increased web site traffic and sales.
* Wrote, designed, developed, and launched e-mail marketing campaigns.
* Continuously tracked and analyzed web site statistics to make marketing and web site improvements.
Web Designer and Search Marketing (Intern)

Luxury Living

(Retail industry)

June 2003 — October 2003 (5 months)

* Managed and maintained web site content and design.
* Edited and optimized images for size and quality.
* Optimized web site text for readability and search engine optimization.