John Santaferraro

Current

• Director of Marketing, Business Intelligence at Hewlett-Packard

Past

• Founder and President at Ferraro Consulting
• Vice President of Marketing at ePatients.com (and CareTouch Inc.)
• GLOBAL MARKETING MANAGER, DATA WAREHOUSING & BUSINESS INTELLIGENCE at Hewlett-Packard

• WORLDWIDE MARKETING MANAGER, CUSTOMER RELATIONSHIP MGMT. SOLUTIONS at Tandem, a Compaq Company
• FOUNDER & DIRECTOR OF MARKETING at VIRTUAL INTEGRATION TECHNOLOGY [purchased by NCR Teradata]

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Industry

Information Technology and Services

John Santaferraro’s Summary

Professional Objectives: MARKETING EXECUTIVE LEADERSHIP TO PROPEL A MAJOR CORPORATION INTO HIGH LEVEL, DOUBLE DIGIT GROWTH, or EXECUTIVE POSITION FOR STRATEGIC BUSINESS LINE TO LAUNCH OR ALIGN A MAJOR DIVSION WITH AGGRESSIVE GROWTH AND REVENUE.

Professional Experience:
- LEADERSHIP THROUGH VISION, INSPIRATION, RELATIONSHIPS, AND MOTIVATION
- OUTSTANDING VERBAL AND WRITTEN COMMUNICATION SKILLS
- POWERFUL TEAM-LEADING TALENT ACROSS MULTIPLE DISCIPLINES
- STRONG CONNECTION BETWEEN PLANNING AND EXECUTION
- HIGH INTEGRITY IN BUSINESS AND RELATIONSHIPS
- RESULTS-ORIENTED TIME AND PROJECT MANAGEMENT
- EXTENSIVE PUBLIC SPEAKING EXPERIENCE

John Santaferraro’s Specialties:

High tech marketing, high tech sales acceleration, telecommunications, Voice over IP, VoIP, market acceleration, sales acceleration, strategic marketing, marketing communications, positioning, messaging, executive coaching

John Santaferraro’s Experience

• Director of Marketing, Business Intelligence

  Hewlett-Packard

  (Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

  November 2007 — Present (2 years 1 month)

• Founder and President

  Ferraro Consulting

  (Privately Held; Marketing and Advertising industry)

  January 2000 — November 2007 (7 years 11 months)

  STRATEGIC SALES & MARKETING CONSULTANT
  * Lead $20M print and online ad campaign to 100M impressions, 10M page views, 1M unique visitors
  * Led all aspects of marketing communication for a $2B product line in a Fortune 100 company
  * Launched major worldwide telecommunications vertical play from idea through implementation
  * Created branding, marketing and sales strategy for worldwide telecommunications startup
  * Closed $20M in new business and put $650M in the pipeline in three months
  * Put together successful sales models for top line, worldwide initiatives at Fortune 100 company
  * Managed multiple worldwide launches from a solutions perspective for a major computer company
  * Positioned and launched hp garage program, the fastest growing program in Hewlett Packard
  * Created new business models for increased revenue generation for major electronics company
  * Led branding and messaging exercise, and created partner program for Internet Startups

• Vice President of Marketing

  ePatients.com (and CareTouch Inc.)

  (Non-Profit; 11-50 employees; Hospital & Health Care industry)

  1999 — 2000 (1 year )

  * After successful turnaround at HP, moved to VP position in spin off from Kaiser-Permanente [previous 5 year goal set in 1996]
  * Architected and closed a $30 million strategic relationship with a major technology vendor
  * Stage one start up responsibilities including branding and identity, messaging and positioning, marketing strategy, business development strategy, communications strategy, product development, and partner program development
  * Rapid acquisition of marketing department personnel and top level agencies for launch of company and one to one marketing strategy for acquisition and retention of members

• GLOBAL MARKETING MANAGER, DATA WAREHOUSING & BUSINESS INTELLIGENCE

  Hewlett-Packard

  (Public Company; 10,001 or more employees; HPQ; Computer Hardware industry)

  1998 — 1999 (1 year )

  * Recruited by HP and hired to turn around the data warehouse program. Repositioned the program and led a worldwide launch within three months. As marketing lead, took the program from $700M to $900M in year one, up to $1.2B in a year two;
  * Led an aggressive public relations campaign to increase awareness and beat IBM in mentions and favorability for the first time ever, doubled mentions in one year;
  * Pioneered new, shared risk, shared revenue strategy around e-intelligence. Established strategic e-service relationship to drive new revenue models for HP, and evaluated companies for venture capital investments
  * Lead the creation of global marketing strategy and regional marketing implementation; one-to-one marketing strategies; worldwide product launches; CIO level presentations; and general marketing: positioning, messaging, partner marketing, competitive analysis, collateral, press relations, analyst relations, lead generation, internet marketing, and speaking opportunities

• WORLDWIDE MARKETING MANAGER, CUSTOMER RELATIONSHIP MGMT. SOLUTIONS

  Tandem, a Compaq Company

  (Public Company; 10,001 or more employees; Computer Hardware industry)

  1997 — 1998 (1 year )

  * Recruited by Tandem for marketing strategy and existing relationships in the industry
  * Strategic and tactical worldwide press relations for major launches and ongoing news
  * Solution Selling strategy for sales and marketing of CRM and One-to-One marketing solutions
  * All marketing responsibility for Customer Relationship Management Solutions, including positioning, messaging, partner marketing, competitive analysis, collateral, press relations, analyst relations, lead generation, internet marketing, speaking opportunities, multimedia development, and field support

• FOUNDER & DIRECTOR OF MARKETING

  VIRTUAL INTEGRATION TECHNOLOGY [purchased by NCR Teradata]

  (Privately Held; 11-50 employees; Computer Software industry)

  1995 — 1997 (2 years )

  * Spearheaded all marketing efforts; wrote and refined a detailed business and marketing plan to raise $5 million in venture capital financing; established VIT as the industry leader in information delivery systems
  * Sold to major accounts up to the CIO level; including presentation, product demonstration, account information gathering, and contract negotiation
  * Directed general marketing, including: messaging, positioning, international product sales; partner strategy and program; analyst relations; press relations; presentation coaching for executive team; speaking opportunities; and writing for publication
  * Lead product management; including design, development, collateral, launch, and customer interaction