John Riutta

Current

Owner at Born Again Bird Watcher LLC (Self-employed)

Past

Training & Organizational Development Specialist at Leupold & Stevens, Inc.
Observation Market Development Leader at Leupold & Stevens, Inc.
Observation Market Development Specialist at Leupold & Stevens, Inc.

Marketing Communications Specialist at Leupold & Stevens, Inc.

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Education

University of Oregon
George Fox University
Lewis and Clark College

Oregon Teaching License

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1 more...

Recommended

22 people have recommended John

Connections

295 connections

Industry

Writing and Editing

Websites

John Riutta’s Summary

For more than a decade I worked in the sports optics industry as both a technical as well as a marketing professional. My experiences there fostered the development of a wide variety of skills, including technical writing, marketing communications, product development, market development, trade show management, public and media relations, project management, operational and sales staff education, and international business. Since 2007 I have worked as an independent consultant in the areas of marketing communications and product development. I have also established professional standing as an author on natural history topics as well as a reviewer of both books as well as consumer products.

John Riutta’s Specialties:

Comprehensive market research, OEM product sourcing, public speaking, communications, corporate education, sales force training, writing and editing, outdoor recreation product marketing, blogging, book reviewing

John Riutta’s Experience

Owner
Born Again Bird Watcher LLC (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

August 2007 — Present (2 years 4 months)

Born Again Bird Watcher LLC is a marketing consulting / MARCOM / creative writing firm specializing in working with clients, be they for profit firms or non-profit organizations, who seek to either enter ot expand their presence in the nature observation community. Special expertise is possessed for clients seeking an enhanced presence in the bird watching community. Product development consulting is also available, as are seminars and presentations designed to enlighten those unfamiliar with the nature observation community.
Training & Organizational Development Specialist

Leupold & Stevens, Inc.

(Privately Held; 501-1000 employees; Consumer Goods industry)

February 2007 — July 2007 (6 months)

Responsible for all skills training and employee development programs for the firm - both internal and externally delivered. Organization development planning and modeling are also encompassed within this position.
Observation Market Development Leader

Leupold & Stevens, Inc.

(Privately Held; 501-1000 employees; Consumer Goods industry)

November 2004 — February 2007 (2 years 4 months)

Combination of product line manager and market area development manager. Responsible for creation and development of binocular and spotting scope products for outdoor sporting goods market areas (hunting, bird watching, general recreation, etc.) and management of these products in the marketplace.
Observation Market Development Specialist

Leupold & Stevens, Inc.

(Privately Held; 501-1000 employees; Consumer Goods industry)

December 2003 — November 2004 (1 year )

Responsible for expansion of sales of binoculars and spotting scopes manufactured and imported by the firm into new, non-hunting related markets. Expansion of potential customer base in bird watching and general outdoor recreation markets.
Marketing Communications Specialist

Leupold & Stevens, Inc.

(Privately Held; 501-1000 employees; Consumer Goods industry)

June 1999 — December 2003 (4 years 7 months)

Responsible for direction or assistance in the production of all catalogs, advertisements, web-site copy, press releases, white papers, technical updates, sales training materials, and other internal or external product marketing related communications.

John Riutta’s Education

University of Oregon

M.B.A. , 2006 — 2008

Oregon Executive M.B.A., Class 22
George Fox University

M.A.T. , Education , 1994 — 1996
Lewis and Clark College

B.A. , English & American Literature , 1987 — 1993
Oregon Teaching License

License , Language Arts, grades 5-12

Additional Information

John Riutta’s Websites:

John Riutta’s Interests:

ornithology, ethics, lepidoptery, natural history, literature, biology, blogging, social media

John Riutta’s Groups:

American Ornithologists' Union, Audubon Society of Portland, American Birding Association, Lepidopterists' Society, Dragonfly Society of the Americas, Royal Society for the Protection of Birds, National Association for Interpretation, Outdoor Writers Association of America, British Naturalists Association, Birding Bloggers, Lewis & Clark Alumni, Obama '08, Bethany Lutheran Church, Garden Writers Association, North American Nature Photography Association