
Web professional passionate about web strategy, design, usability and development.
Orlando, Florida Area

Web professional passionate about web strategy, design, usability and development.
Orlando, Florida Area
Web professional with experience in developing, managing and marketing web solutions for businesses. With 10 years in web development, web design and internet marketing John has experience helping build brand awareness and marketing for start-up companies and established businesses.
Online Business Consultant
Web Strategy
Web Development
Web and Blog Design
Web Usability
Web Standards
Information Architecture
Email Marketing
Search Engine Optimization
Search Engine Marketing
Social Media
(Non-Profit; Real Estate industry)
February 2009 — Present (6 months)
Responsible for managing oversight of Web design and production activities for Association Web sites. Plan and lead design efforts for online projects, manage resources within budget and project schedule.
(Internet industry)
September 2006 — February 2009 (2 years 6 months)
Responsible for networking and sales while successfully managing the execution of technical projects.
Excellent understanding of planning and managing a web strategy to serve business goals.
Translate business rules and requirements into technical specifications for new or existing web applications.
Brand identity responsibilities include designing websites, online communities, newsletters and email campaigns.
Focused on information architecture and web usability concepts with website designs and programming projects.
Develop custom designed websites with ASP.net (C#), PHP, Wordpress, HTML, CSS, JavaScript, SQL and MySQL.
Internet marketing successes include reaching page one on Google using Google Local, SEO and Web 2.0 strategies.
Ongoing internet marketing strategies includes analyzing and improving website metrics found in Google Analytics, improving keyword research, link building, copyrighting and syndicating content.
Increased email subscription and affiliate advertising conversion rates with A/B testing and usability tweaks.
(Privately Held; Computer Software industry)
February 2001 — September 2006 (5 years 8 months)
Responsible for designing, programming and deploying technical solutions for Higher Education Institutions using Microsoft technologies.
Web technologies included ASP, PHP, HTML, CSS and relational/object-based database design using MS SQL Server.
Effectively implemented branding components such as logos, identity designs and slogans to reinforce the values of the client's business and project their image efficiently to their customers.
Translate business rules and requirements into technical specifications for new or existing application development.
Utilize website development approach to meet milestones and deliverables for web projects.
Utilize Information Architecture principals to organize and label website usability, navigation and design elements.
Build positive relationships with clients by delivering on-time, continuous innovation and exceeding expectations.
Extensive knowledge of search engine marketing practices and web analytics.
(Educational Institution; 51-200 employees; Higher Education industry)
October 1998 — November 2000 (2 years 2 months)
Responsible for web development and support of web sites.
(Privately Held; 11-50 employees; Information Technology and Services industry)
July 1995 — August 1998 (3 years 2 months)
Project lead for the conceptual design phase of the Islands of Adventure web based attraction monitoring.
Managed a team of programmers and CAD Designers. Successfully completed multiple projects within deadlines for such clients as Universal Studios and Islands of Adventure.
BS , Information Technology , 1998 — 2000
AS , Computer Aided Design , 1995 — 1997
Online Business Consultant, Web Strategy, Web Development, Programming, Web Design, Blog Design, Web Usability, Web Standards, Information Architecture, Email Marketing, Search Engine Optimization, Search Engine Marketing, Social Media