John Penn

Past

• Ad Operations Director at Brand Asset Digital - (formerly INTENT Mediaworks)
• Outside Sales & Marketing/Systems Integration at Magic Audio Corp.
• Interactive Media Producer | Business Development Director at Audible Interactive, Inc.

1 more...

Education

• Wayne State University School of Medicine
• Alcorn State University

Recommended

10 people have recommended John

Connections

500+ connections

Industry

Entertainment

John Penn’s Summary

• Online advertising campaign management, content monetization, SEO / SEM strategy & analysis, web-usability for music, video & game centric rich media content distributed via P2P and other social media channels.

• Revenue operations strategist with 10+ years in interactive content development and broad competencies in wide-range disciplines; Online Advertising, Web Strategy & Development, DRM, Digital watermarking/fingerprinting streaming media (Vvdeo & audio), IPTV, MPEG and mobile applications.

• Entertainment Content Domain Expertise: Produced top 25 Billboard artists/releases including KEM (Universal/Motown), U.N.V.(Warner Bros/Undercurrent), Q-BIkMuz, Holy Hip Hop/EMI "Taking the Gospel to the Streets" Vol. 1 & 2 (Grammy & Steller nominated respectively). Factors in monetization higher than industry eCPM & CTR for ad serving platform over unique P2P and social media channels.

John Penn’s Specialties:

• Revenue operations strategy & optimization, rich media/creative production, ad product development & strategy.

• Advanced knowledge & training in ad serving incl. Atlas Ad Manager & Rich Media technology, DoubleClick DFP, OpenX, leading Video ad platforms/CDNs & custom Ad I/O workflow in Salesforce using Bluewolf. Proficient in XML, API, HTML, Javascript, ad tag creation, video & rich media code. Leadership forum member with Ad Monsters & many online ad organizations.

Additional Information

John Penn’s Interests:

creative campaign development, social media, virtual marketing and communications, virtual worlds, emerging media, sound design, film scoring, game audio, sponsorship deals, Ruby on Rails, music, video games, anime, P2P, extreme sports, viral campaigns, 3D recording, Ambisonics, surround sound, Christ, fingerprinting, digital watermarking, alternative energy, health & wellness, vibrational medicine, tennis, chess, defender, scrabble

John Penn’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch