John Paul Demirdjian

John Paul Demirdjian

Vice President - Platforms at MediaOcean

Chicago, Illinois (Greater Chicago Area)
Online Media

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John Paul Demirdjian's Overview

  • Branch Manager of Consulting Services at Robert Half International
  • Sr. Sales Manager / Dir of eLearning Sales at New Horizons
  • National Account Executive at Katz Media \ Clear Channel Communications

500+ connections


John Paul Demirdjian's Summary

Entrepreneurial / Intraprenurial, digital / programmatic media, technology & operations leader focused on creating net-new businesses / revenue streams by leveraging the internet

Specialties: Market & Opportunity Definition, Product & Platform Development, Programmatic Media (DSP, DMP, SSP), P&L Management, Merger and Aquisition Integration, Developing Organic & Channel Sales Growth, Strategic & Complex Business Development, Quickly Impacting Results, Recruiting and Managing Top Sales, Management, Yield / Opearations and Technology Talent, Enterprise Solution Selling, E-Commerce Business Development Strategy, Online Marketing / Social Media, SEM, Territory Saturation, Developing & Promoting Great People, Contract Development & Negotiation

John Paul Demirdjian's Experience

Vice President - Platforms at MediaOcean


Privately Held; 501-1000 employees; Computer Software industry

September 2013Present (1 year 1 month) Chicago, IL / New York, NY

In addition to our core advertising agency systems, we are working with the industry's largest agency holding company / independent programmatic media entities (Trading Desks) to develop and deliver world-class, fully-integrated, end-to-end, enterprise workflow management and automation systems that eliminate manual process, reduce operational / financial risk, maximize productivity, and grow / sustain profitability. Strategic development of highly-integrated partnerships in the DSP, SSP, DMP, and AdTech / Data Partner / Data space.

Vice President of Sales & Operations - MBuy Digital Marketplaces at MediaOcean

MBuy, a MediaOcean Company

Privately Held; 501-1000 employees; Computer Software industry

July 2010Present (4 years 3 months) Chicago, IL

MBuy Digital Marketplaces is the digital advertising platforms division of MediaOcean, LLC. MediaBank & Donovan Data Systems (DDS) merged in 2012 to form MediaOcean, LLC. Prior to the merger, MediaBank was part of the same family of companies and investors as Groupon, Echo Global Logistics, InnerWorkings and LightBank. MBuy's digital media buying platforms and agency trading desk solutions enable digital and full-service agencies and in-house advertisers of all sizes to plan, buy, optimize and grow their digital ad campaigns in a centralized, compliant, and increasingly efficient manner. Born from the same systems that the world’s largest and most complex advertising agencies utilize to buy and manage more than 180 billion in annual ad spend, MBuy has taken the best features and created the world’s easiest and most cost effective solution for planning, purchasing, managing and measuring online and offline media placements.

Director of E-Business ( )

Echo Global Logistics

Public Company; 1001-5000 employees; ECHO; Logistics and Supply Chain industry

July 2009July 2010 (1 year 1 month)

In this role, I was responsible for identifying, developing, and managing new business development opportunities that leveraged the internet channel. I manage an extremely talented team of application developers and product managers who focus their efforts on creating world-class, innovative tools, portals, and web products that create net new revenue. Oversee the SEO / SEM, general sales and marketing communication, administration of agency relationships, etc.

Director of Enterprise Business Development LE \ SME

Echo Global Logistics

Public Company; 1001-5000 employees; ECHO; Logistics and Supply Chain industry

June 2008July 2010 (2 years 2 months)

Enterprise Business Development - Evolved Transportation Management Solutions

In this dual role, I am responsible for full life cycle large account solution sales and direct sales management of Echo's SME business development division. This includes all aspects of the sale from initial C-Level presentations, project managing, profitability analysis, solution design, results presentations, multi-year contract negotiation, implementation, and closing. Other responsibilities include coordinating and managing all pre / post sales, pipeline, and training efforts for an Outside Sales Agent team located predominantly in the Midwest.

Echo Global Logistics is a leading provider of technology-enabled business process outsourcing, serving the transportation and logistics needs of our enterprise clients. Our proprietary web-based technology, dedicated service teams and robust procurement power enables our clients to realize significant overall transportation savings while receiving best-in-class customer service and technology.

Vice President of Sales - Major Accounts

Robert Half International

Public Company; 10,001+ employees; RHI; Staffing and Recruiting industry

August 2007July 2008 (1 year)

Responsible for driving enterprise accounts revenue for a four state district including Illinois, Wisconsin, Minnesota, and Missouri across all 7 Robert Half International lines of business. Successfully grew district enterprise revenues 24%+ YOY in a failing economy and created net-new enterprise revenue streams for 22 of 26 district offices in less than 12 months. Created repeatable and closed-loop processes for identifying, targeting, and closing contract, contract-hire, and permanent positions. Clients included multi-year contractual relationships with Wells Fargo, R.R. Donnelly, PepsiCo, Hewitt, Washington Mutual, Accenture, Deloitte, Ernst & Young, Jones Lang LaSalle, General Growth Properties, etc.

Branch Manager of Consulting Services

Robert Half International

Public Company; 10,001+ employees; RHI; Staffing and Recruiting industry

October 2004August 2007 (2 years 11 months)

In this role, I was directly responsible for two Robert Half International lines of busines in the Chicago marketplace. Between these two divisions, Robert Half Technology ( and The Creative Group (, I was directly responsible for the development, management, and production of more than 20 sales professionals, recruiters, and managers.

Robert Half Technology is a leading provider of highly skilled IT professionals on a project and full-time basis. We specialize in initiatives ranging from web / application development and systems integration to network security and technical support. Robert Half Technology is a Microsoft Gold Certified Partner and specializes in providing IT consulting, IT staff augmentation, and special project support for IT departments big and small.

The Creative Group, a division of Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, graphics design, online marketing, SEO / SEM web analytics, and general marketing / public relations fields.

Sr. Sales Manager / Dir of eLearning Sales

New Horizons

Privately Held; 201-500 employees; NEWH (OTCBB); Information Technology and Services industry

November 2000October 2004 (4 years)

New Horizons CLC, Inc. (NHCLC) is the world's largest IT Training Company. NHCLC is the leader in classroom, online, and live virtual classroom training. NHCLC delivers fully intergated, scaleable, and highly-customized learning solutions. NHCLC is a Microsoft Partner delivering more Microsoft, Cisco, and Adobe courses than any competitor.

At NHCLC, I built and managed several sales teams for a variety of product lines. I held numerous positions with NHCLC from Sales Manager, Director of eLearning Sales, to Sr. Sales Manager. I was responsible for the development and launch of several new product lines including online learning content sales, learning management system sales, custom eLearning development sales, and a highly profitable consumer sales division. I was directly responsible for bottom line profitability of the business, hiring / development of all sales staff, creation of marketing campaigns, territory management, sales forecasting, and new business development.

National Account Executive

Katz Media \ Clear Channel Communications

April 1999November 2000 (1 year 8 months)

Katz Media Group is the largest media representation firm in the US. Founded in NY in 1888, the advertising agency was the nation’s first media representation firm.

Katz has 2,600 radio and 400 television stations retaining their services. Katz possesses leading market shares in the representation of radio and television stations.

Headquartered in New York City, Katz Media Group has 21 regional offices and is a subsidiary of Clear Channel Communications.

During my time at Katz, I was a National Account Executive responsible for the sales of television air-time. I represented ABC, NBC, CBS, FOX, and WB affiliates in more than 30 cities and helped my clients grow their market share by brokering their inventory to large advertising agencies like J. Walter Thopson, Leo Burnett, Starcom, BBDO, Foote COne, Kelly Scott Madison, etc. I brokered large annual media contracts for such customers as Taco Bell, Clark Oil, Honda, Ford, and Minute Maid Orange Juice.

John Paul Demirdjian's Skills & Expertise

  1. Behavioral Targeting
  2. Online Marketing
  3. Solution Selling
  4. Social Media Marketing
  5. Increasing Revenue
  6. Sales Management
  7. Lead Generation
  8. Online Advertising
  9. Digital Marketing
  10. Contract Negotiation
  11. Integrated Marketing
  12. Real-Time Bidding
  13. SEM
  14. Digital Strategy
  15. E-commerce Optimization
  16. Ad Exchanges
  17. Media Trading Desk / System Development
  18. Advertising
  20. Media Planning
  21. Marketing Strategy
  22. P&L Ownership
  23. Revenue Forecasting
  24. E-commerce
  25. New Business Development
  26. Sales
  27. Start-ups
  28. Marketing
  29. SEO
  30. CRM
  31. Recruiting
  32. Strategy
  33. Business Development
  34. Digital Media
  35. Management
  36. Leadership
  37. Enterprise Software
  38. Sales Process
  39. Mobile Marketing
  40. Sales Operations
  41. Direct Sales
  42. Product Development
  43. Training
  44. Selling
  45. Media Buying
  46. Strategic Partnerships
  47. Email Marketing
  48. B2B
  49. Entrepreneurship
  50. Web Analytics

View All (50) Skills View Fewer Skills

John Paul Demirdjian's Education

University of Illinois at Urbana-Champaign

BA, Speech Communication


Proviso West

John Paul Demirdjian's Additional Information


Business & Product Development, Start-ups, Apple App Development, Realestate Investing, Collecting Oriental Rugs, Music, Cooking, Travel, Golf

Groups and Associations:

CIMA (Chicago Internet Marketers Assoc.), ITA (Illinois Technology Assoc.)

Honors and Awards:

Recently Published Articles
Source: Smart Business Chicago – The Management Journal for Corporate Growth
Forging IT leadership - How to develop a new generation of techies
By Amy Dyson Smart Business Chicago |

Source: The Daily Herald: Suburban Chicago's largest daily newspaper; Arlington Heights, Ill.
IT Positions Require More Than Just Tech Skills
By Anna Marie Kukec | February 12, 2007 |

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