
Interactive Strategist at Hill Holliday
Greater Boston Area

Interactive Strategist at Hill Holliday
Greater Boston Area
• Interactive strategy, emerging media, digital media, search
• Integrating social media into larger interactive strategies: Blogs, Twitter, YouTube, Facebook, MySpace, iPhone and apps.
• Worked extensively on user experience, digital branding and emerging technologies.
Brands: Bank of America, Verizon, CVS, TJ Maxx, Novartis, Dunkin' Donuts, Playskool, Play-Doh, Tonka
• Digital startups, non-profit startups
• Digital Communication, New Media Strategy, Creative and User Experience, Emerging Technologies
• HTML, XML, CSS, Usability, Tumblr, Wordpress
(Public Company; IPG; Marketing and Advertising industry)
March 2009 — Present (9 months)
• Create digital marketing strategy
• Comprehensive design of social media campaigns
• Integration of non-digital media with digital & social media
(Privately Held; Internet industry)
February 2008 — February 2009 (1 year 1 month)
• Created digital communication strategies for B2B and consumer retail
• Rebranded agency identity
• Wrote pitches, explained emerging technologies, created social media startup site
• Presented and directed creative execution of websites, email campaigns, presentations, product concepts, strategies and education lectures.
• Led iPhone application platform for quick-service-restaurants.
(Privately Held; Internet industry)
February 2006 — February 2008 (2 years 1 month)
• Created and produced monthly Dashboard Web Analytics for Dunkin' Donuts
• Analyzed start up revenue models
• Developed reporting platform for all clients
(Internet industry)
June 2005 — June 2006 (1 year 1 month)
• Conceived and executed prototype for aggregating local events
• Worked with partner to create very-early AJAX Ruby on Rails prototype
(Design industry)
April 2004 — September 2004 (6 months)
• Worked with product designers, project managers in developing consumer products for P&G, Unilever and Wal-Mart
• Designed UX for proprietary time, project, invoice management database
(Privately Held; 11-50 employees; Design industry)
April 2003 — September 2003 (6 months)
BA , Economics , 2001 — 2005
Concentration in Macro Economics and Marketing, Dean's List, Multicultural Board