Johnn Four

Johnn Four

Web Analyst at Alberta Motor Association

Edmonton, Canada Area
Online Media

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Johnn Four's Overview


500+ connections


Johnn Four's Summary

My passion is analytics and online marketing.

* Web analytics, conversion rate optimization, split testing
* Copywriting, blog writing, technical writing, email sequences/drip campaigns
* Content creation for lead generation, landing pages, email sequences, social media, community engagement
* E-Learning / online course development (curriculum development, lesson creation, online publishing)
* Sales funnel optimization
* Email marketing
* Building and monetizing communities
* Affiliate marketing
* Self-publishing, author marketing
* Inbound marketing and traffic generation

Johnn Four's Experience

Nonprofit; 1001-5000 employees; Consumer Services industry

June 2012Present (2 years 4 months) Edmonton, Canada Area

Research and analysis regarding the Association's use of web technologies, member-facing Internet applications and consumer media trends.

I focus on website traffic, conversions, reporting, improvement strategies, business metrics and revenue sources.

Co-Owner, Publishing Coach

Gamer Lifestyle

Public Company; 1-10 employees; Internet industry

April 2009Present (5 years 6 months)

We help gamers get their RPG work published.

Our complete five month online course takes you through business set-up, website and newsletter building, traffic generation, product creation, and marketing.

Owner, Publisher

November 1999Present (14 years 11 months)

A website, blog, and newsletter reaching 20,000 gamers each month to help them have more fun at every game.

Life is short - make time for play.

Co-Owner, Blogger

December 2008June 2012 (3 years 7 months)

One of the most respected information sources to help game masters to run better campaigns. Updated twice a week with in-depth campaign management advice and tutorials.

Web Content & Communications Specialist

Alberta Motor Association

Nonprofit; 1001-5000 employees; Consumer Services industry

November 2008June 2012 (3 years 8 months) Edmonton, Canada Area

Web Publishing Manager


Public Company; 501-1000 employees; ERTS; Computer Games industry

January 2008November 2008 (11 months)

Web Content Developer

BioWare Corp.

Public Company; 501-1000 employees; ERTS; Computer Games industry

February 2003January 2008 (5 years)

Web Content Manager

Electronic Arts

Public Company; 5001-10,000 employees; EA; Entertainment industry

20042008 (4 years)

Johnn Four's Certifications

  • Webtrends Certified Analyst

    • Webtrends
    • October 2012
  • Digital Analytics Fundamentals

    • Google
    • October 2013
  • Toastmasters Competent Communicator

    • Toastmasters International
    • April 2012
  • Standard First Aid - Level C CPR and AED

    • St John Ambulance (Canada)
    • License 1-242530881
    • November 2012 to November 2015
  • Ecommerce Analytics: From Data to Decisions

    • Google
    • July 2014

Johnn Four's Courses

  • Owner, Publisher

    • Intro to Lean & Agile (Udemy) (March 2014)
    • How companies like Groupon write their copy (Udemy) (April 2014)
  • Web Analyst

    Alberta Motor Association

    • Google Analytics Platform Principles (March 24, 2014)
    • Google Analytics Fundamentals (October 2013)

Johnn Four's Skills & Expertise

  1. Social Media Marketing
  2. SEO
  3. Blogging
  4. Publishing
  5. Web Content
  6. Writing
  7. Web Project Management
  8. Newsletters
  9. Online Publishing
  10. Content Management
  11. Social Networking
  12. Web Analytics
  13. Wordpress
  14. Copywriting
  15. Online Marketing
  16. Google Analytics
  17. Copy Editing
  18. Editing
  19. Web Content Management
  20. Email Marketing
  21. Digital Marketing
  22. Technical Writing
  23. Community Management
  24. SEM
  25. Content Development
  26. E-commerce
  27. HTML
  28. New Media
  29. Internal Communications
  30. Editorial
  31. Marketing Strategy
  32. WebTrends Analytics
  33. Web Development
  34. Creative Writing
  35. CMS
  36. Social Media
  37. Press Releases
  38. WordPress
  39. Content Strategy
  40. SEO copywriting
  41. Online Advertising
  42. Facebook
  43. CSS
  44. Marketing
  45. Digital Media
  46. Digital Strategy
  47. Affiliate Marketing
  48. Lead Generation
  49. Analytics
  50. Conversion Optimization

View All (50) Skills View Fewer Skills

Johnn Four's Education

Johnn Four's Additional Information


Writing; playing hockey, squash and badminton; board games and RPGs. I'm currently fiddling with Camtasia and making screencasts and talking head videos.

Groups and Associations:

Icebreakers Toastmasters - join us every Tuesday morning!

Honors and Awards:

ENnies Gold Award for best website -
ENnies Gold Award for best book - NPC Essentials

Contact Johnn for:

  • expertise requests
  • reference requests
  • getting back in touch

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