Chief Direct Marketing Officer
Asheville, North Carolina Area
- Current
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- Chief Direct Marketing Officer & Copywriter at eSmart Marketing
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4 people have recommended John - Connections
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- Industry
- Marketing and Advertising
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John Newtson’s Summary
I design and implement scalable direct marketing systems to create explosive sales-growth for clients in the health, financial and information markets.
Explosive, sustainable growth comes from scalable systems to get new customers and sell more things to them. In a nutshell you need …
1. New customer acquisition systems to get large numbers of qualified buyers
2. Product development/editorial systems so you can keep the customer conversation going and have more things to sell to them
3. Backend promotional systems to systematically increase the value of each customer
4. And analytical tools to track it all and use customer and campaign data to make effective markting decisions.
All tied together so it's consistent with your positioning, strategy and business goals.
Plus, I believe in managing business risk.
Because every business knows there’s no end to the line of people out to risk your money – well-meaning advisors, copywriters, media-buyers and vendors of all stripes.
Here's a tip; a good sign someone is about to put your money at risk is when they utter, “You really want to know what you should do?”
Usually followed by some ‘great idea’ that would cost you a lot of money to try. It's amazing how much people "know" when it's not their money on the line.
I’ve seen people waste close to a $1 million on the “Great Idea” of a vendor (an “expert” no less) because of seriously flawed assumptions and the fact it wasn’t the vendor’s money on the line (he knew better).
It's a crime.
An ounce of prevention is worth a pound of cure. And marketing risk is easily minimized by thoughtful planning, and intelligent testing.
That brings us to my #1 Rule of Business: Only work with people you trust, like and have integrity.
When you’re working with the right people, direct marketing is one heck of a fun business to be in (and there’s tons of money to go around).
Life’s too short to do it any other way, don’t you think?
John Newtson’s Specialties:
Marketing strategy and campaign design.
Direct Response Copywriting.
Joint Venture Marketing.
Additional Information
John Newtson’s Websites:
John Newtson’s Honors:
Grand Prize Winner: Clayton Makepeace's Power Copywriting Challenge
John Newtson’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
