John Meulemans

Current

Social media strateeg at Some like it social
Founder at Netwerk023
Founder at Urbanology

see less...

Past

Managing Partner at Wazooky.com
Board Member Events at IPAN
Owner & Biz Dev at Hot Networkz

Account Manager Business & Finance at Adlink
Account Manager Business & Finance at DoubleClick
Account Manager e-commerce solutions at IBM Global Services
Trainee at WorldOnline (Tiscali)

see less...

4 more...

Recommended

13 people have recommended John

Connections

500+ connections

Industry

Online Media

Websites

John Meulemans’s Summary

I have a very broad background in online marketing. In the 90's I started in ecommerce and online media, in the last years I specialized in social media and performance based advertising .

I help brands with their online presence, getting their customers engaged with social media and delivering results with search- and affiliate marketing.

One of my talents is to translate online trends to real business concepts and with this giving my clients a competitive edge.

Some of my clients: Reed Business, TUI, The Red Cross, Discovery Networks, Skyradio, AdLINK, O'Neill, Tommy Hilfiger, EMC2 and totaljobs.

John Meulemans’s Specialties:

Online strategy and concept
Brand activation
Developing result driven online marketing campaigns

John Meulemans’s Experience

Social media strateeg

Some like it social

(Online Media industry)

2009 — Present (less than a year)

I help brands developing & implementing their social media strategy.

Besides that I've developed a toolset for online brandactivation campaigns and have extensive knowlegde on performance based marketing (search, affiliates, ad exchanges) as well.
Founder

Netwerk023

(Marketing and Advertising industry)

May 2007 — Present (2 years 3 months)

Netwerk023 is a regional online community for companies active in media, internet or advertising which organizes quarterly events.
www.netwerk023.nl
Founder

Urbanology

(Privately Held; Marketing and Advertising industry)

August 2004 — Present (5 years)

Responsible for Urbanology's social media strategies.
Discovery of online trends & tools and their translation to business.
Creative concept of social media strategies and brand activation campaigns for our clients.

Marketing and management for Urbanology itself.
www.urbanology.nl
Managing Partner

Wazooky.com

(Public Company; Marketing and Advertising industry)

December 2004 — December 2008 (4 years 1 month)

I've been active here mainly throughout 2008 in which I have reorganized Wazooky which started out originally as a SEM Agency in 2004. I extended Wazooky's offerings with affiliate marketing and low CPM buy-in through ad-exchanges.
www.wazooky.com
Board Member Events

IPAN

(Non-Profit; 1-10 employees; Public Relations and Communications industry)

July 2004 — February 2007 (2 years 8 months)

Organizing monthly events, contacting and briefing of speakers, creating the concept and format for these events.
www.ipan.nl
Owner & Biz Dev

Hot Networkz

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2002 — August 2004 (2 years 6 months)

Marketing agency specialised in brand activation. Responsible for large accounts (WNF, Shell, Wegener), marketing, product development and setting up two new offices.
www.hotnetworkz.com
Account Manager Business & Finance

Adlink

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 2001 — March 2002 (4 months)

Responsible for sales of online advertising concepts to media agencies and direct customers in the business and finance branche. AdLINK bought DoubleClick in 2001.
www.adlink.nl
Account Manager Business & Finance

DoubleClick

(Public Company; 1001-5000 employees; DCLK; Internet industry)

February 2001 — December 2001 (11 months)

Responsible for sales of online advertising concepts to media agencies and direct customers in the business and finance branche. DoubleClick Media was bought by AdLINK in 2001.
www.doubleclick.com
Account Manager e-commerce solutions

IBM Global Services

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

June 1998 — January 2001 (2 years 8 months)

Started out as an inbound sales but was promoted within a few months with an outbound job. Responsible as e-commerce solution sales with a small but specialized team that generated ecommerce business among existing and new IBM customers.

Besides this I was also part of an international team solely responsible for managing and building partnerships with so called Web Integrators (companies like LostBoys and Agency.com).
www.ibm.nl
Trainee

WorldOnline (Tiscali)

(Internet industry)

January 1998 — May 1998 (5 months)

Graduation project which was developing a business plan for ShopOnline, the online shop of WorldOnline (now Tiscali) in 1998.
www.tiscali.nl