John Maler

Current

• Adjunct Professor at Art Institute of Indianapolis
• President & CEO at the Indy group

Past

• Member at Greater Indianapolis Chamber of Commerce
• Contract Program Manager at Trane
• Board Member at American Marketing Association, Indianapolis Chapter

• Director of Marketing at Sallie Mae
• Director of Marketing & Business Development at Thomson
• Director, Strategic Accounts & Business Development at MoonBuzz, San Jose CA
• VP Marketing & Business Development at KickFire, Saratoga CA
• VP Marketing & Business Development at Magnifi, inc. Cupertino, CA
• Business Unit Manager at Lexmark International, Lexington, KY
• Product Manager at Kao Corporation, Plymouth, MA
• Senior Marketing Business Analyst at Appleton Papers, Appleton WI
• Deputy Trade Commissioner & Consultant at Trade Commission of Finland, Chicago IL

see less...

9 more...

Education

• DePaul University, Chicago IL
• University of Wisconsin - Madison

Recommended

4 people have recommended John

Connections

239 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

John Maler’s Summary

Marketing executive with general management experience in consumer goods, technology, software and services. Several years executive level work in Financial Services as well. Experience in strategic planning, P&L management, product management, marketing & communications, market research, and sales. Proven ability to lead teams and deliver business growth. MBA from a top-ten business school. Fortune 500 experience and acumen coupled with startup company drive and follow-through.

John Maler’s Specialties:

Marketing Strategy, Business Planning, Sales, Marketing Management, Advertising, Promotions, Public Relations, Writing, Branding and Identity

John Maler’s Experience

• Adjunct Professor

  Art Institute of Indianapolis

  (Higher Education industry)

  January 2009 — Present (11 months)

  I teach a "fundamentals of marketing" class to students pursuing B.S. and A.S. degrees at the Art Institute.

• President & CEO

  the Indy group

  (Marketing and Advertising industry)

  March 2006 — Present (3 years 9 months)

  CEO of the Indy group, a marketing agency near Indianapolis, Indiana. We drive business growth for clients with outsourced marketing. Work includes:
  
  Communications - We build sales with advertising, websites, literature, sales tools & public relations. We also produce commercial video & photography.
  
  Marketing Strategy - We create business plans to build profitability. We'll analyze competition, pricing, & marketing & we'll develop a strategic path to reach your financial goals.
  
  Market Research - Our focus groups and surveys show what your customers really want & how your competition measures up. We'll analyze the results & build a plan to improve your business.
  
  Our owner brings 22+ years of marketing leadership, including careers at four Fortune 500 companies. He led the marketing function at two small startup companies, ran a sales office for a software firm, and received an MBA from a top-ten business school. Please visit www.theindygroup.com to learn more.

• Member

  Greater Indianapolis Chamber of Commerce

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  2008 — 2009 (1 year )

• Contract Program Manager

  Trane

  (Public Company; 10,001 or more employees; IR; Mechanical or Industrial Engineering industry)

  May 2007 — October 2008 (1 year 6 months)

  Contractor providing hands-on project management in the areas of commercialization, communications, and product development.

• Board Member

  American Marketing Association, Indianapolis Chapter

  (Marketing and Advertising industry)

  2005 — 2007 (2 years )

  The American Marketing Association is a professional association for marketing professionals, teachers, and practitioners.

• Director of Marketing

  Sallie Mae

  (Public Company; 10,001 or more employees; SLM; Financial Services industry)

  December 2004 — December 2006 (2 years 1 month)

  Developed annual marketing strategies and delivered tactical marketing projects and deliverables which built the brand, customer awareness, and sales. We grew the business by millions of dollars by closing business in new accounts and capturing market share from the competition.
  
  Led 12 person marketing team of marketing managers, graphic designers and production/fulfillment. We delivered market analysis, sales tools, interactive promotions, video customer testimonials, advertising, websites, literature, and more. Performed market research projects to evalute customer loyalty and develop new products.

• Director of Marketing & Business Development

  Thomson

  (Public Company; 10,001 or more employees; TMS; Information Technology and Services industry)

  August 2002 — October 2004 (2 years 3 months)

  International Marketing Management for Consumer Goods / Electronics and B-to-B / Industrial.
  - International Marketing Management
  - Marketing Strategy
  - Business Development
  - Strategic Partnerships
  - Advertising & Promotions
  - Public Relations
  - Trade Shows
  - Consumer Electronics
  - Telecommunications, Broadband, Satellite, Cable
  - Video Compression Technologies

• Director, Strategic Accounts & Business Development

  MoonBuzz, San Jose CA

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2001 — March 2002 (8 months)

  - Sales Development
  - eBay Auction Software
  - Online Auctions for Corporations
  - Account Management
  - Business Development
  - Strategic Partnership Management

• VP Marketing & Business Development

  KickFire, Saratoga CA

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2000 — July 2001 (1 year 2 months)

  - Marketing Strategy Development
  - Product Planning & Product Management
  - Enterprise Software
  - Advertising & Promotions
  - Public Relations
  - Team Leadership
  - Business Development
  - Strategic Relationship Management

• VP Marketing & Business Development

  Magnifi, inc. Cupertino, CA

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2000 — June 2000 (6 months)

  - Marketing Strategy Development
  - Product Planning & Product Management
  - Enterprise Software
  - Advertising & Promotions
  - Public Relations
  - Team Leadership
  - Business Development
  - Strategic Relationship Management

• Business Unit Manager

  Lexmark International, Lexington, KY

  (Public Company; 10,001 or more employees; LXK; Marketing and Advertising industry)

  May 1997 — January 2000 (2 years 9 months)

  - Business Unit Management
  - P&L Management ($42MM)
  - Marketing Strategy
  - Channel Marketing
  - Retail Marketing
  - Cross Functional Team Leadership

• Product Manager

  Kao Corporation, Plymouth, MA

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  February 1996 — May 1997 (1 year 4 months)

  - Product Management
  - New Product Development
  - Consumer Packaged Goods
  - Retail Channel Marketing
  - P&L Management
  - Creating A New Business

• Senior Marketing Business Analyst

  Appleton Papers, Appleton WI

  (Public Company; 5001-10,000 employees; Paper & Forest Products industry)

  March 1993 — February 1996 (3 years )

  - Market Research (Quantitative & Qualitative)
  - New Product Development
  - Customer Satisfaction Measurement
  - Economic Analysis
  - Statistical Analysis

• Deputy Trade Commissioner & Consultant

  Trade Commission of Finland, Chicago IL

  (Privately Held; 201-500 employees; Management Consulting industry)

  July 1988 — March 1993 (4 years 9 months)

  - Management Consulting
  - International Trade
  - Market Research & Analysis
  - Sales
  - Account management

John Maler’s Education

• DePaul University, Chicago IL

  M.B.A. , Marketing , September 1989 — June 1992

  DePaul is a nationally recognized top-ten MBA program.

• University of Wisconsin - Madison

  BA , Marketing , September 1983 — December 1987

  Activities and Societies:

  AIESEC Student Association for International Business, ComedySportz Improvisational Theater Group, Theater Program, Student Paper Photographer, Rocky Rococo Employee

Additional Information

John Maler’s Websites:

• My Company
• My Blog

John Maler’s Interests:

Tennis, Photography, Music

John Maler’s Groups:

American Marketing Association, Business Marketing Association, AIESEC

•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    Worldwide Management Consultants (23,000+ members)
•    Creative COW (Communities of the World)
•    Wisconsin Alumni Association
•    eMarketing Association Network
•    Online Advertising Professionals
•    Consulting Pulse
•    Responsible Marketing
•    Smaller Indiana
•    Chief Marketing Officer (CMO) Network
•    DePaul University Alumni Association
•    Social Media Marketing
•    Lexmark Alumni
•    Media Professionals Worldwide
•    THOMSON ALUMNI CLUB
•    Adobe Photoshop Group
•    Thomson Consumer Electronics Allumni
•    Creative Intensive Network - For All Advertising Creatives
•    BtoB Marketing
•    Able Adjuncts
•    Adjunctpreneur
•    The Adjunct Network
•    Zionsville, Indiana
•    Getting Things Done® - Network of GTD® Enthusiasts
•    Marketing Communications and Operations Forum

John Maler’s Honors:

- Chosen to join the “Thomson Entrepreneurs,” Thomson’s global network of top-performing managers.
- Received the “Lexmark Make it Happen Vision Award” for delivering strong sales and profitability growth.
- Received “National Quality Leadership Award” for excellent performance at Appleton Papers.

John Maler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch