John Fitzpatrick

Current

Internet Marketing Manager at Kitbag.com
Internet Marketing Manager at Findel Direct - Kitbag

Past

Various roles at Express Gifts

Education

University of Central Lancashire
Burnley College

Recommended

8 people have recommended John

Connections

162 connections

Industry

Retail

Websites

John Fitzpatrick’s Summary

Online marketing professional, with experience & skills in managing:

- SEO
- Affiliate Marketing
- Shopping Comparison marketing
- Web analytics
- Email marketing
- E-commerce & online trading
- PPC marketing
- Blogging & Social media
- Online retail
- Social media
- Retail

John Fitzpatrick’s Specialties:

4 years affiliate marketing background

3 years hands on SEO experience.
3 years work on corporate / affiliate blogging & social media.
4 years PPC working knowledge.
4 years email marketing experience.
3 years practical experience within Shopping Comparison / Shopping engine field.
4 + years Web Analytics experience.
5 years online marketing / e-commerce experience.

John Fitzpatrick’s Experience

Internet Marketing Manager

Kitbag.com

(Public Company; fdl; Sporting Goods industry)

October 2007 — Present (2 years 2 months)

Kitbag Ltd is Europe's leading online sports retailer. Kitbag also has the exclusive rights to operate the official online stores of:

- Manchester Utd
- Chelsea
- Real Madrid
- Barcelona
- Everton
- Celtic
- Aston Villa
- West Ham
- Portsmouth
- English FA (football)
- British Lions (rugby)
- RFU (rugby)
- ECB (cricket)
- Formula 1
- Wimbledon (tennis)
- Umbro (sports apparel)
- Ryder Cup (golf)
- European tour (golf)
- Open Golf Store (golf)

In addition to these online stores, Kitbag run the online & offline direct mailings / catalogues, call centre operations, pick pack & dispatch parcel distribution & warehousing in various forms for these sports entities.

They have also had experience in running the official internet retail sites for other partners, such as Nike, Reebok, Umbro, FIFA & UEFA through various merchandise agreements.

Kitbag Ltd also run their own online sports store, Kitbag.com, selling over 10,000 sports products. The site is a licensed reseller of football shirts, football boots & other sports apparel, and contains the following top level sections:

Football shirts & kits
Rugby
Footwear
Football boots
Formula 1
Cricket
Tennis
NFL
Leisurewear
Kids
Training
Equipment
Sale

Kitbag.com is supported by it's own in house dedicated marketing, creative, buying & merchandise, IT and management teams. Kitbag.com is very active in promoting it's ranges via PPC, Shopping Comparison, Search Engine Optimisation (SEO), online & offline Partnerships, Affiliate Networks & other channels. These are the areas that I cover in my role, mainly for Kitbag.com & in parts on the other sports sites we run.

Kitbag.com's affiliate network structure is covered by Affiliate Window, Affiliate Future & Tradedoubler networks. Thousands of affiliates, from small blog sites to large corporations promote Kitbag.com's products through use of links, banners, widgets, product feeds & more.
Internet Marketing Manager

Findel Direct - Kitbag

(Retail industry)

2007 — Present (2 years )
Various roles

Express Gifts

(Privately Held; 1001-5000 employees; FIDL; Retail industry)

September 1995 — October 2007 (12 years 2 months)

• Ensuring that the content of ‘browse the catalogue’ websites of Findel plc / Express Gifts' 3 main brands (www.24studio.co.uk, www.24ace.co.uk and www.webbivory.co.uk) is produced in parallel with the offline catalogue equivalents. This involved close liaison with buying / merchandising departments, digital pre-press departments, offline ‘retention’ marketing & offline ‘recruitment’ department & associated mailing schedules, digital marketing agencies, internal Express Gifts’ Systems Development department and many other areas. Reporting to Senior Marketing Manager and Internet Marketing Manager.

• Building and managing the email marketing communications arm of Studio, Ace and Webb Ivory brands. Agreeing and sourcing best email broadcast supplier deals to achieve best ROI. Overseeing advancement and further segmented development of customer base in terms of improving email campaigns to send relevant and timely product offers via email to customers, based on buying trends etc.

John Fitzpatrick’s Education

University of Central Lancashire

HND , Business Information Technology , 1993 — 1995
Burnley College

BTEC National Diploma , Information Technology , 1991 — 1993