John LeDonne
Greater Pittsburgh Area
- Current
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- Freelance Design & Internet Marketing Consulting at LeDonne Creative
- Past
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- Creative Director at Sharp Creative
- Interactive Marketing Specialist at Pipitone Group
- MyCoupons.com Director of Operations at Direct Response Technologies
- Principal at LeDonne Creative (Sole Proprietorship)
- Interactive Art Director at Blattner Brunner
- Merchandising Designer at Builders Edge
- Assistant Art Director at In Pittsburgh Newsweekly
- Education
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- Field Experience
- Art Institute of Pittsburgh
- Recommended
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7 people have recommended John - Connections
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115
connections
- Industry
- Marketing and Advertising
- Websites
John LeDonne’s Summary
16 years of B2B and B2C traditional and non-traditional marketing experience developing and executing strategies, design and development for agencies and clients that achieve SEM, SEO, Creative and Business goals.
John LeDonne’s Specialties:
SEO, SEM, Usability, Advertising, Design, Marketing Strategies, Integrated Marketing, Tracking and Analytics
John LeDonne’s Experience
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Freelance Design & Internet Marketing Consulting
LeDonne Creative
(Marketing and Advertising industry)
July 2008 — Present (5 months)
Freelance designer working on and looking for projects that range from: Web Design, SEO, SEM, Usability, Email Design, Banner Advertising, Identity Design, Marketing Strategies, Integrated Marketing, Tracking and Analytics, Print Design; Sales Presentations, Brochures, Collateral, Business Cards.
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Creative Director
Sharp Creative
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2008 — July 2008 (7 months)
Creative Director for Sharp Creative, responsible for creating integrated marketing campaigns, guiding concept and content development, overseeing interactive architecture, graphic design, brand imaging, social networking tactics and strategies, internet marketing, SEO, web usability and analytics.
As Creative Director for Sharp Creative I am also involved in proposal development for a wide range of clients and projects, client service, project management and managing vendors. -
Interactive Marketing Specialist
Pipitone Group
(Marketing and Advertising industry)
August 2006 — December 2007 (1 year 5 months)
Interactive Marketing Specialist for one of the top ranking full-service agencies in the Pittsburgh, PA market. Responsible for developing and executing strategies, design and development for the agency and their clients, that will help achieve SEM, SEO, Creative and Business goals.
Primary duties: Responsible for educating the agency and their clients, on best practices. Develop long term & short term strategies and project proposals for new and existing clients. Work with internal and client teams to develop and execute interactive projects from concept to fruition. Develop new product offerings such as; SEO, SEM, Creative and E-Marketing services. Deliver quality campaign tracking and analytics reports to substantiate goal performance and the success of online tactics. Design and produce creative projects from Websites, banners, vodcast, podcast, to sales presentations, traditional advertising, branding and collateral design -
MyCoupons.com Director of Operations
Direct Response Technologies
(Privately Held; 11-50 employees; Internet industry)
September 2004 — August 2006 (2 years)
Director of one of the top ranked coupon search engines on the internet; MyCoupons.com is recognized amongst the online coupon community as one of the most valuable properties to acquire coupons and offers for any consumer based product or service. Responsible for building the MyCoupons.com brand to the status of the number one coupon search engine online, by developing cutting edge technologies and partnerships to deliver CPC, CPA and CPM coupons and offers for our advertisers, while continuing to increase our loyal member base and traffic to the property.
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Principal
LeDonne Creative (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
August 2002 — September 2004 (2 years 2 months)
Principal for LeDonne Creative - responsible for Client acquisition and retention, budgeting, project management, strategies, concept and creative direction for a wide range of client, traditional and nontraditional campaigns.
Primary duties: Work with clients to identify the correct solution to their brand or marketing needs. Educate the client so that they understand the thought and process behind the solutions that we present and how it will positively affect their brand. -
Interactive Art Director
Blattner Brunner
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 1997 — August 2002 (5 years 5 months)
Sr. Art Director for Pittsburgh’s second largest advertising agency: annual billings of $135 million. Responsible for budgeting, strategies, concept and creative direction for a wide range of client traditional and nontraditional media campaigns.
Primary duties: Work with clients and client teams to identify short-term and long-term marketing solutions through highly creative - and when applicable - measurable strategies. Explain client’s business objectives, marketing strategies and executions to the project teams. Also provide creative leadership and direction to deliver effective, high quality work on time, on budget and on strategy. Also responsible for a wide range of client growth initiatives. -
Merchandising Designer
Builders Edge
(Public Company; 51-200 employees; Building Materials industry)
November 1995 — April 1997 (1 year 6 months)
Merchandising Designer for an international home décor company producing a complete line of quality, maintenance free, exterior decorative products.
Primary duties: Work with Merchandising Director and marketing team on design of new product displays, trilingual packaging, consumer literature, catalogs and all related materials from beginning of concept to production. Develop relationships with printers to produce a wide range of materials. Work on site with store managers to design shelf space, indoor displays and in-store promotions for Builders Edge products. -
Assistant Art Director
In Pittsburgh Newsweekly
(Newspapers industry)
July 1991 — November 1995 (4 years 5 months)
Assistant Art Director for the leading local entertainment news weekly with a circulation of 80 thousand plus papers per week. Responsible for producing the weekly layout. Determining advertising and editorial space.
Primary duties: Work with art director on design of paper, and act as art director during absence. Work with editorial and sales department to determine editorial and advertising space. Direct production department on advertising and promotional design. Over see prepress preparation of editorial and advertising content and quality check at press. Also responsible for design and maintenance of In Pittsburgh Newsweekly’s web site.
John LeDonne’s Education
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Field Experience
Marketing 1991 — 2008
17 Years of Field Experience
Filed work includes: Marketing and Communications, Concepting, Art Direction, Strategies and implementation, Research and analysis, Print design, POP, POS, Direct mail design Layout & production, Press checks, Creative & client management, Project Management, budgeting, Meeting deadlines, Web design & development, Interaction & usability design, Information design, SEO, SEM, Tracking and Analytics. -
Art Institute of Pittsburgh
Associate, Visual Communications, 1988 — 1990
Associate Design Degree, majoring in Visual Communications. Course work included: fine arts, graphic design, advertising design, art direction, photography, layout and mechanical production
Additional Information
John LeDonne’s Websites:
John LeDonne’s Interests:
Marketing, Internet, Advertising, Design, Art, Furniture, Interior Design, Cooking, Reading, Working Out, Motorcycling, Camping.
John LeDonne’s Groups:
Wine Library TV, PPG Industries, My Coupons, In Pittsburgh Newsweekly, Pipitone Group, Blattner Brunner
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Revedia Group - Sr. Level Interactive Digital Media Professionals Only. -
Refresh Pittsburgh
John LeDonne’s Honors:
Pittsburgh ADDY (Certificate of Merit) Interactive Media
3/02 – World Wide Web/On-line Advertising. Sequoia Man Web Site.
The Web Marketing Association (WMA)
11/01– Service Provider Web Site. Jack Flash Best Internet Service Provider Web Site.
District Two GOLD ADDY Interactive Media
4/99 – Disk-Based Sales Package. American Eagle Outfitters Interactive ’98 Annual Report.
Pittsburgh ADDY Interactive Media
4/99 – Disk-Based Sales Package. American Eagle Outfitters Interactive ’98 Annual Report.
Pittsburgh ADDY Collateral Material
4/99 – Annual Report Four Color. American Eagle Outfitters ’98 Annual Report.
Print Interactive Annual
4/99 – Disk-Based Sales Package. American Eagle Outfitters Interactive ’98 Annual Report.
Pittsburgh ADDY Interactive Media
3/98 – World Wide Web/On-line Advertising. Civic Arena Entertainment Venue Web Site.
John LeDonne’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
