Partner, Sherwin Kaldeway Advertising and Design
Ottawa, Canada Area
Partner, Sherwin Kaldeway Advertising and Design
Ottawa, Canada Area
I like working with entrepreneurial types who get marketing, and understand it as an investment into themselves and their company. It's not about art. It's about success : Think like an investor.
An artist at heart, a promoter in spirit, I've always been drawn to the 'big idea' that effectively communicates. Exploring ways to help create the spark that swings push to pull is fascinating : Think like a marketer.
Marketing is about getting into the end-customer's head, and understanding what they will be drawn to, what they will relate to, and what they need : Think like a customer : Never stop learning.
Brand and identity development, creative marketing, design in print and electronic media, and mostly things I've never done before.
(Partnership; 1-10 employees; Marketing and Advertising industry)
January 2000 — Present (8 years 11 months)
Graphic design, identity development, Web design and Flash, creative development and marketing communications
(Marketing and Advertising industry)
1991 — 1999 (8 years)
(Self-Employed; Myself Only; Graphic Design industry)
September 1994 — December 1999 (5 years 4 months)
Clients:
Magma Communications, QNX Software, The Canadian Bar Association, TDGraham + Assoc., H.B.S., Raymond EMC, Motor Sports World
Graphic Design 1986 — 1988
creative, design, photography, whitewater canoeing, fishing, drumming, marketing, corporate identity, advertising
OCRI | Zone5ive
An honor is a long time loyal customer.
An award is their kind words and referrals.