John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)

Director of Marketing | Marketing Director | CMO | Digital Marketing | PPC, SEO, Web Analytics & Online Advertising

Location
Wordsley, West Midlands, United Kingdom (Dudley, United Kingdom)
Industry
Internet

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John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Overview

Current
  • Director of Marketing | Marketing Director at Aroq Ltd
Past
Education
Connections

500+ connections

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Summary

Chartered marketer with digital marketing, offline, leadership and marketing strategy experience.

Over the last nine years I've worked in online advertising and affiliate marketing for market leaders such as Yahoo!, Aroq and ClickThrough - and previously spent time working in TV and outdoor advertising. I am also the author of the first-time managers manual, 'Nurture'.

I am a Fellow of both the Chartered Institute of Marketing and Institute of Sales and Marketing Management, and a member of the Institute of Direct and Digital Marketing, User Experience Professionals Association, Digital Analytics Association and Institute of Directors. I am also a Lean Six Sigma Yellow Belt (LSSYB) and a Marketing Society Business Leader.

I am currently Director of Marketing / Chief Marketing Officer at Aroq - a global online publisher that provides information, insight and intelligence to the automotive, beverage, food and apparel industries.

Digital Skills: Online Advertising, Content Marketing, Internet Advertising, Digital Advertising, Online Marketing, Conversion Optimisation, Web Usability, Internet Marketing, Google AdWords, PPC, Pay Per Click Advertising, Digital Marketing, Web Analytics, Website Project Management, SEO, Search Engine Optimisation, Search Engine Optimization, Email Marketing, Affiliate Marketing, Online PR.

Marketing Skills: Media Sales, Pricing and Revenue Management, Product Development, Planning and Strategy, Inventory Management, Brand Development, Trade Marketing, B2B Marketing, B2C Marketing, Outdoor Advertising, TV Advertising, Direct Mail, Print Advertising, Lead Generation, Content Writing, Copywriting.

Other Skills: People Management, Business Development, Leadership, Data Analytics, Operations.

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Experience

Director of Marketing | Marketing Director

Aroq Ltd

Privately Held; 11-50 employees; Research industry

July 2013Present (1 year 3 months) Bromsgrove (Near Birmingham), West Midlands, United Kingdom

Aroq is an online publisher providing key business information for decision makers within the global automotive (motors), beverage (drinks), food (FMCG and groceries) and apparel (textile, fashion and clothing) industries. In addition to our websites (just-auto.com, just-food.com, just-drinks.com, just-style.com) Aroq also offers newsletters, buyers' guides, vacancy boards, forums and bespoke consultancy.

As Marketing Director / Chief Marketing Officer I work in co-operation with the sales, product development, advertising, finance and other commercial colleagues to develop encompassing online and offline marketing strategies.

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2011June 2013 (2 years 3 months) Lichfield (Near Birmingham), Staffordshire, United Kingdom

An award-winning UK-based agency (RAR Top 100, Top SEO award for conversion optimisation, reputation management and link building) responsible for the creation of Europe's first automated AdWords auditing tool - BidCops.com. ClickThrough deliver outstanding online marketing solutions and best practice internet marketing thinking to their customers.

As Chief Operating Officer (COO) and shareholder I held a board-level / director-level leadership role within a successful digital marketing agency helping companies receive more traffic, sales and conversions. I worked alongside colleagues in the pay per click marketing, search engine optimisation, online PR, content marketing, web analytics, conversion rate optimisation / CRO, web design, website usability, web development, IT, finance, HR, business development and sales functions.

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2009April 2011 (1 year 7 months) Lichfield (Near Birmingham), United Kingdom

Responsible for trade marketing / B2B marketing within a search marketing agency. Work included overseeing a website development project, brand development, editing and production of two books, numerous white papers (content marketing), conversion optimisation, direct marketing, email marketing, landing page optimisation, PPC, SEO, lead generation and online advertising.

Used web analytics (Google Analytics and Yahoo! Analytics) and other tools to assess internet advertising campaign performance. I was also involved in tender management / RFP / ITT / bid response creation and marketing pitches, including as part of the team that won the Nectar and Scottish Power accounts.

Head of Planning and Strategy | Digital Marketing

Netklix Ltd | Pay Per Click & Affiliate Marketing Network

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2007October 2009 (2 years 5 months) Birmingham, United Kingdom

During my time at Netklix I had a number of responsibilities - from acting digital marketing manager to affiliate manager. Duties included publisher / affiliate recruitment, email marketing, affiliate program management, traditional and online advertising procurement and pricing negotiation, website content writing, policy setting and establishing global finance and banking facilities.

I also assisted in business planning, gave advice on customer support techniques, assisted in the user testing of the internal customer relationship management system and recruited a SEO manager / search engine optimisation manager as part of my internet marketing duties.

Head of Trading Strategy

Titan Outdoor Advertising

Privately Held; 201-500 employees; Marketing and Advertising industry

October 2006May 2007 (8 months) London, United Kingdom

Held responsibility for the maximisation of revenue through the application of inventory management techniques within a major outdoor advertising company.

During my time at Titan I introduced a rate-card and robust historical reporting to provide new levels of visibility to the sales team as they sold out-of-home advertising, digital display advertising, billboard advertising, roadside advertising, experiential marketing, rail advertising, supermarket advertising, bus advertising and mall advertising solutions to major UK companies.

Planning and Strategy | UK Inventory Management Manager

Yahoo! UK & Ireland

Public Company; 10,001+ employees; YHOO; Internet industry

February 2005October 2006 (1 year 9 months) London, United Kingdom

Working within a busy media planning and digital strategy team, I held inventory management responsibility, providing the digital media sales and advertising operations (traffic) team with information on banner advertising inventory availability.

Work included management of UK front page rich media inventory (liaising with product managers), introducing a weekly sales & inventory report detailing online advertising placement availability.

In addition I played a lead role in the rollout of behavioural targeting in the UK, presenting to marketing agencies and clients about how remarketing and behavioural advertising could be used to meet their internet marketing objectives.

Trading Strategy | Commercial Operations | Airtime Management Manager

Flextech Television | Telewest | Interactive Digital Sales | LivingTV Group | Virgin Media

Public Company; 10,001+ employees; VMED; Telecommunications industry

May 2000February 2005 (4 years 10 months) London, United Kingdom

Working within the commercial operations team to oversee the optimisation and scheduling of multichannel TV advertising spot inventory, cross-media / multichannel campaigns, TV sponsorship / promotion & online advertising.

This included regular liaison with board-level senior management, media sales, management accountants, compliance and traffic colleagues. In this role I held line management responsibility for a number of direct reports including two group heads, a senior executive, executives and assistants.

Work also included regular presenting / presentation writing, report writing / business writing, data analysis, management information creation, creative advertising scheduling, advanced excel skills (databases, pivot tables, macros, formulas, Microsoft VBA) and team leadership.

Airtime | Station | Inventory Management Executive

ITV | Carlton Television | Central Television | Westcountry Television

Public Company; 5001-10,000 employees; ITV:LN; Broadcast Media industry

May 1998April 2000 (2 years) London, United Kingdom

Revenue management role within the UK's biggest terrestrial commercial broadcaster, overseeing TV advertising in the Weekday London, Central Midlands and Westcountry areas.

Work included the optimisation of broadcast advertising schedules, oversight of TV sponsorship and premium television advertising events, and the network children's television advertising initiative (CITV).

Client Sales | Market Research Graduate Trainee

Taylor Nelson Sofres | TNS Global

Privately Held; 10,001+ employees; Market Research industry

September 1997April 1998 (8 months) London, United Kingdom

Graduate role working within one of the world's largest market research groups. I worked within the Superpanel group, providing retail market research data to a range of FMCG companies (Jacobs, McVities), packaged goods businesses and supermarkets (ASDA, Iceland).

The role involved data analysis and consumer research report production using a number of proprietary market research databases. This included Safeway's loyalty management consumer data from their ABC loyalty card.

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Skills & Expertise

  1. Business Management
  2. Online Advertising
  3. B2B Marketing
  4. PPC
  5. Web Analytics
  6. SEO
  7. Web Project Management
  8. Brand Development
  9. Digital Marketing
  10. Management
  11. SEM
  12. Google Adwords
  13. Digital Strategy
  14. Search Advertising
  15. Affiliate Marketing
  16. Lead Generation
  17. Digital Media
  18. Email Marketing
  19. Leadership
  20. Landing Page Optimization
  21. CRM
  22. Google Analytics
  23. Conversion Optimization
  24. Web Marketing
  25. Advertising
  26. Direct Marketing
  27. Copywriting
  28. Marketing
  29. Marketing Strategy
  30. Media Planning
  31. Online Marketing

View All (31) Skills View Fewer Skills

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Organizations

  • Chartered Institute of Marketing

    Chartered Marketer and Fellow (FCIM)

    The Chartered Institute of Marketing (CIM) is the leading international professional marketing body with 41,000 members worldwide. Full Chartered Marketer and Fellow having completed the CIM Professional Diploma.

  • Institute of Sales and Marketing Management

    Fellow (FInstSMM)

    The Institute of Sales & Marketing Management (ISMM) has been the authoritative voice for sales and marketing people for over 100 years. The ISMM is committed to developing talent from every sector of industry and commerce.

  • Marketing Society

    Business Leader

    The Marketing Society is a not-for-profit organisation owned by its members, with over 2,600 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community.

  • Institute of Direct and Digital Marketing

    Member (M IDM)

    The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers.

  • The Digital Marketing Association

    Professional Member (MDigMA)
    • August 2013 to Present

    The Digital Marketing Association is a not-for-profit organisation that supports and encourages digital marketing professionals to uphold industry standards, to ensure best practice. It strives to offer a platform for discussion, vision and collaboration to those working in the industry and help promote education and research.

  • User Experience Professionals Association

    Professional Member (UXPA)

    The UXPA is a membership organization of professionals in usability, user experience and related fields. I have been part of a number of usability and conversion optimisation projects during my career.

  • Digital Analytics Association

    Professional Membership

    The Digital Analytics Association was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries. I am experienced in using current and legacy analytics tools such as IndexTools, Yahoo! Analytics, WebTrends and Google Analytics.

  • Institute of Directors

    Member (MIoD)

    A worldwide association of members, the Institute of Directors provides a professional network for all corners of the business community.

  • Cranfield University School of Management

    Business Growth and Development Programme Participant
    • February 2012 to June 2013

    BGP is the UK’s longest running programme for the development of owner-managers. Over 23 years it has helped over 1,250 individuals achieve their business and personal ambitions. For the last year I have been attending regular sessions with other business leaders who are pushing for business growth, as well as on-to-one sessions with the programme leader.

  • Institute of Training and Occupational Learning

    Member (MITOL)

    The Institute of Training and Occupational Learning (ITOL) is the UK’s professional body for those involved in the training, learning and development of themselves and others. I have completed the Introductory Certificate in Coaching.

  • Sales Lead Management Association

    Member

    The Sales Lead Management Association serves over 4,000 members worldwide who are involved in the generation, processing and nurturing of sales leads.

  • Association of Strategic Marketing

    Bronze Member

    The Association of Strategic Marketing is an organisation who deliver marketing training and development to marketing professionals worldwide.

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Education

Aberystwyth University

BA, English

19941997

Activities and Societies: Hall Chairperson, Rag Representative

Warwickshire College

CIM Professional Diploma, Marketing

20022004

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Publications

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Honors and Awards

  • IDM Continuing Professional Development Award 2014

    Institute of Direct and Digital Marketing
    • February 2014

    CPD award for completing the digital marketing professional development requirements set by the IDM for 2014.

  • Media Awards 2004: Sales Team Of The Year

    Media Week
    • November 2004

    Part of the media sales team at IDS, who handled TV advertising sales for Flextech and UKTV.

  • Campaign Awards 2004: Broadcast Sales Team Of The Year

    Campaign Magazine
    • June 2004

    Part of the award-winning sales team at IDS, the broadcast sales team for Flextech and UKTV.

  • RAR Top 100 Agency

    Recommended Agencies Register / The Drum Magazine
    • November 2012

    Part of the award-winning agency that appeared in RAR's Top 100 list.

  • Top 5% Most Visited LinkedIn Profiles

    LinkedIn
    • February 2013

    My LinkedIn profile was one of the top 5% most visited profiles during 2012.

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Certifications

  • Chartered Marketer

    • Chartered Institute of Marketing
    • June 2004
  • 15.390x: Entrepreneurship 101: Who is your customer?

    • Massachusetts Institute of Technology (MIT)
    • May 2014
  • Lean Six Sigma Yellow Belt (LSSYB)

    • GoLeanSixSigma.com
    • License 1352944
    • January 2014
  • Introductory Certificate in Coaching

    • Institute of Training and Occupational Learning
    • October 2011
  • Introduction to Media

    • Media Circle
    • January 1999
  • Certificate in Marketing Awareness

    • HRD Group
  • Certificate in Marketing Processes

    • HRD Group

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Volunteer Experience & Causes

  • Volunteer Experience

    • Alban Davies Student Rag Co-ordinator

      Aberystwyth University
      • Education
      September 1994 August 1995 (1 year)

      Organising student fundraising activities in my first year at university.

    • Carlton Television's Homeless Campaign - Volunteer

      ITV
      • Poverty Alleviation
      January 2000 present (14 years 9 months)

      Forming part of a team interviewing homeless young people to understand their needs and experiences. Helped define the goals for Carlton Televisions homelessness campaign.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Economic Empowerment
      • Education
      • Poverty Alleviation

John James Newton (FCIM, FInstS, M IDM, MIoD, UXPA)'s Languages

  • English

    (Native or bilingual proficiency)

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