John Haake

Current

• Marketing Director, North America at Eyeblaster

Past

• Marketing Consultant at Convey Marketing Group
• Marketing Director at RichFX, Inc
• Communication Manager at Farmland Industries, Inc.

• Account Leader at Kupper-Parker, Inc.
• Production Manager at Healthcare Times, Inc.
• Marketing Coordinator at STRATEGIC RESOURCES, INC.

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Education

• Syracuse University
• University of Missouri-Kansas City

Recommended

11 people have recommended John

Connections

500+ connections

Industry

Marketing and Advertising

John Haake’s Summary

John Haake is the Director of Marketing, North America for Eyeblaster, Inc. – the global leader in integrated digital marketing services and technology.

John is an innovative and award-winning marketer who is an expert in channel integration. Having cut his teeth in advertising agencies in the 1990’s while working on fashion brands including Stetson and Democracy Jeans, he has spent the new millennium crusading for a unified path to conversion.

A staunch advocate of the “Promise of Digital,” John is known to fly into an inarticulate rage when discussing the chasm that exists between digital media consumption and its share of the advertising dollar. He is currently amassing an army of like minded coconspirators to deliver advertising from the traditional.

John’s background presents seasoned experience harnessing imagination and innovation to deliver truly inspiring and effective marketing solutions for a wide array of products, brands and industries. His mix of agency, vendor and brand experience makes him uniquely qualified to create and manage campaigns of any size and profile. John’s successes include: innovative marketing communications, SEM, online advertising, online visual merchandising, online direct marketing, CRM, breakthrough go-to-market programs, as well as traditional marketing strategies and tactics.

He matches this experience with the ability to toggle between the big picture and crucial details. Indeed, John has the hands-on experience transforming strategy into results that your brands deserve.

John Haake’s Specialties:

Online Merchandising, Digital Advertising, eCommerce, Rich Media, Consumer Food; Retail Food; Spirits; Food Processing; Agriculture Production (petroleum, fertilizer, livestock); Jewelry; Apparel (outerwear, sportswear, hats); Licensed Products (apparel, electronics, toys); Consumer Electronics; Toys; Durable Goods; OEM; Kitchen Products; Tableware; Healthcare; Real Estate; Cable TV; Telephony; Technology; Cause-Related Marketing; Publishing; Corporate, Investor and Employee Communication.

John Haake’s Experience

• Marketing Director, North America

  Eyeblaster

  (Privately Held; Online Media industry)

  April 2007 — Present (2 years 8 months)

  Built and managed high-octane, international marketing communications team for global leader in rich media, ad serving and emerging media campaign management. Demonstrated strategic acumen while maintaining hands-on attention to marketing activities, industry events, social networking groups and retained advertising & public relations agencies.
  
  ➢ Spearheaded repositioning that moved brand metrics from recognized rich media leader to comprehensive marketing platform solution for ad agencies and brands.
  ➢ Enhanced the seam between sales and marketing with system of lead generation and tracking that boosted efficiency of sales cycle, contributing to a 50% increase in sales revenue year over year.
  ➢ Developed multi-channel metric model that recorded 4x increases in PR placements, non-sponsored speaking opportunities, organic web traffic, and search/display advertising ROI.
  ➢ Worked closely with product planners to create innovative marketing packages that supported product lifecycle from R&D to beta to GA release. Averaged 2 major product releases per quarter.
  ➢ Managed external creative agency in the development and execution of a global, multi-channel advertising campaigns that included online, search, email, social media and promotional integration.
  ➢ Authored and managed budget of $1M+.
  ➢ Leverage vast campaign performance database for the creation of original research materials, webinars and collateral in the form of whitepapers, case studies, data sheets and presentations.

• Marketing Consultant

  Convey Marketing Group

  (Privately Held; Myself Only; Marketing and Advertising industry)

  February 2001 — April 2007 (6 years 3 months)

  Key role in strategic partnership delivering custom marketing solutions to a diverse range of multi-channel clients. Lead account, technical and creative teams.
  
  - Guided ANGARA.com a fledgling pure-play internet retailer in the competitive luxury jewelry market.
  - Spearheaded the transition of MyPublisher, an Apple Computer digital printing OEM, into industry leading online photo printing and sharing brand.
  - Responsible for the execution, content and hierarchy of innovative online loyalty and cause-related marketing partnership between the Retail Brand Alliance and Estée Lauder charity.
  - Realized an exceptional success rate creating B2B and Go-to-Market initiatives that penetrated major retailers including Wal-Mart and Target.
  - Delivered on time and within budget an award-winning annual report for $11B manufacturer.
  - Crafted integrated marketing, advertising and licensing programs for leading consumer brands including BellSouth, Microsoft, XACT, Salter and Disney.

• Marketing Director

  RichFX, Inc

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2005 — 2006 (1 year )

  Managed marketing department and inside telesales team for RichFX, the leader in online retail merchandising technology. Responsible for all strategy and execution of email marketing (open rates averaged near 30%), trade shows, user forums, webinars, website content and design, CRM, SEM and public relations. Integral in a complete corporate repositioning.

• Communication Manager

  Farmland Industries, Inc.

  (Public Company; 10,001 or more employees; Food Production industry)

  March 1997 — April 2001 (4 years 2 months)

  $13B international consumer food, petroleum and agrimarketing company
  
  Managed cross-functional teams delivering first-rate internal and external communications solutions for leading member organization, encompassing strategic and creative planning and implementation.
  
  - Consistently lead projects to successful fruition, delivered on time and within budget, including formulation and production of four award-winning annual reports and investor communication.
  
  - Cultivated and sustained quality relationships with C-Level senior management while professionally managing project teams of 15+ cross-functional professionals and external vendors.
  
  - Online work included the production, content and design of award-winning websites and email campaigns.
  
  - Liaised with senior management and congressional lobbyists on successful integrated information campaigns aimed at the passage of pro-agriculture legislation.

• Account Leader

  Kupper-Parker, Inc.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  February 1993 — March 1997 (4 years 2 months)

  Led account team in the development of innovative print, broadcast, POP, movie posters, catalogs, corporate/event identity and websites for diverse client base, including fashion, retail food, spirits, healthcare and cable television. Worked on Stetson, Democracy, M.Officer, Current Seen, Wear on Earth, Popeye's Chicken, BluBlocker and Jack-Pac brands.
  
  - Conceptualized and executed award-winning campaigns for high-end sportswear line, amplifying revenues 400%; encompassing print/direct mail advertising, broadcast, industrial video, packaging and overall branding initiatives, including fashion show and store design.
  
  - Architected introductory branding campaign for revolutionary fabric supplement Tencel manufactured by Courtaulds Fibrés Ltd.
  
  - Masterminded consumer and trade print campaigns, promotions and premiums for Everclear, Purple Passion and Ezra Brooks alcohol brands.
  
  - Produced local/national television spots for diverse consumer products and services.

• Production Manager

  Healthcare Times, Inc.

  (Privately Held; 11-50 employees; Newspapers industry)

  1992 — 1993 (1 year )

  Start-up publisher of regional healthcare related publications
  
  Collaborated in the initial startup, marketing, design and production processes of five publications. Designed display advertisements and coordinated art and photography direction. Teamed with managing director to package complex information into visual forms to complement and clarify editorial content.

• Marketing Coordinator

  STRATEGIC RESOURCES, INC.

  (Privately Held; 51-200 employees; Staffing and Recruiting industry)

  1990 — 1992 (2 years )

  Corporate recruiter specializing in technology professionals
  
  Implemented successful direct mail campaigns exclusively targeting Sr. Management of Fortune 50 corporations. Produced interactive training programs and sales aids for corporate recruiters. Negotiated national media buys and responsible for copyright and trademark process.

John Haake’s Education

• Syracuse University

  MA , Advertising , August 1998 — August 2000

• University of Missouri-Kansas City

  BA , Communication, Film Studies , 1987 — 1989

Additional Information

John Haake’s Groups:

•    Online Advertising Professionals
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Social Media Marketing
•    Conspiracy to Change Advertising
•    Shop.org Members
•    RichFX Alumni
•    Interactive Fashion & Retail Network
•    Farmland Industries Alumni & Business Partners
•    Eyeblaster Certified!
•    Digital Storytellers
•    Chief Marketing Officer's Exclusive
•    AdExchanger.com's Exchange

John Haake’s Honors:

American Advertising Federation (AAF): Addy (finalist)
International Association of Business Communicators (IABC): Gold Quill, Silver Quill, Bronze Quill
Public Relations Society of America (PRSA): Prism
Kansas City Advertising Club (KCAC): Omni
Cooperative Communicators Association (CCA): ARC
National AgriMarketing Association (NAMA): NAMA

John Haake’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch