
Senior Information Architect at Dare
London, United Kingdom

Senior Information Architect at Dare
London, United Kingdom
I have extensive educational and vocational experience of user-centred design. My core abilities are in translating complex user and business requirements into market leading online customer experiences. Whether working as a lone freelancer or as part of a broad corporate team I can demonstrate high levels of competancy in balancing business interests, content requirements and user needs by using a diligent approach to conceptualising, defining and designing user experiences and producing the compelling documentation to support them.
Project-specific documentation: wireframes, metrics driven personas, multi-layered sitemaps.
Usable design, information architecture, fitness (rowing, running, cycling), new technology, freelance & pro-bono user-experience architecture.
Information Architecture Institute, Interaction Design Association