John Fox

Current

President at Venture Marketing
Chief Marketing Advisor at Mercantec, Inc.

Past

Marketing Director & National Accounts Sales Director at Productivity Point International
Principal at Renaissance Networks
Market Development Manager (Data-over-cellular) at Telebit Corporation

4 more...

Education

University of Illinois at Urbana-Champaign
Keller Graduate School of Management

Recommended

12 people have recommended John

Connections

500+ connections

Industry

Management Consulting

Websites

John Fox’s Summary

Track record of driving top-line revenue by applying engineering discipline to the sales process for entrepreneurial businesses selling through indirect channels.

Unlike other marketers, I leverage my passion for technology and my business development expertise to make profitable connections between people, products and ideas that create new markets, mashups and business opportunities.

I am the author of The Marketing-Playbook: The Definitive Guide to B2B Marketing for Small Business, which has been endorsed by marketing and small business gurus such as Seth Godin, Guy Kawasaki, Al Ries, Ben McConnell, Riva Lesonsky and Perry Marshall.

See: http://www.marketing-playbook.com/buzz

John Fox’s Specialties:

Expert at driving top-line revenue for small businesses selling through channel partners (VAR, independent rep, distributor, franchise, OEM, private label/licensee).

John Fox’s Experience

President

Venture Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1996 — Present (13 years )

B2B firms' most difficult challenge comes from within their own company. Unlike B2C marketing, B2B marketing departments struggle for respect from their sales counterparts. Where B2C relies heavily on transactions, brand, impulse buying and highly automated marketing systems, B2B is driven by high-touch relationships, long buying processes and rock-star sales personnel. Further fueling the disconnect is the fact that most B2B marketing personnel lack an understanding of the sales process and spend an unhealthy amount of time trying to use B2C marketing tactics and strategies in a B2B environment.

VM gives B2B marketers what they lack—a game plan with the right marketing actions that creates real customer traction. Based on objective, qualitative research, on-point messaging and a clear understanding of sales process hurdles, a well-constructed marketing plan not only gives B2B marketing teams a seat at the table, but more importantly, the earned respect of the sales team.
Chief Marketing Advisor

Mercantec, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1996 — Present (13 years )

I'm the Chief Marketing Advisor for Mercantec, Inc., the inventors of the Internet shopping cart.

John Fox’s Education

University of Illinois at Urbana-Champaign

BS Engineering , Computer Science , 1975 — 1979
Keller Graduate School of Management

MBA , Marketing

Additional Information

John Fox’s Websites:

John Fox’s Interests:

New business and new market development

John Fox’s Groups:

Active member of the Dean’s Executive Advisory Council Department of Computer Science at the University of Illinois at Urbana-Champaign, LinkedInnovators, LinkedInnovator CityHost, Chicago Software Association