John Andrews

Current

Managing Director - Collective Bias at MARS Advertising
Adjunct Professor - Business Dept at NWACC
Adjunct Professor of Marketing at University of Phoenix

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Past

Sr. Marketing Manager - Emerging Media at Wal-Mart Stores, Inc
Vice President of Marketing at Implus Footcare, LLC
Sr. Brand Manager at Newell Rubbermaid / Goody Products

Director of Marketing at Eastman Kodak / Picturevision
Associate Marketing Manager at Sara Lee / L'eggs

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2 more...

Education

Wake Forest University - Babcock Graduate School of Management
Lenoir-Rhyne College

Recommended

4 people have recommended John

Connections

500+ connections

Industry

Marketing and Advertising

Websites

John Andrews’s Summary

Leveraging the intersection of shopper marketing and digital engagement.

During my 12+ years in consumer packaged goods marketing, I have specialized in rethinking categories, bringing fresh ideas that invigorate, redefine and totally break free from traditional approaches. I've worked on projects as diverse at the personal photography transition to digitization to making footcare products sexy. I have held brand marketing positions for Verbatim, Eastman Kodak Digital, Sara Lee Apparel, Newell Rubbermaid and privately held Implus Footcare all with a hands on approach to implementing innovative marketing plans.

I also serves as an adjunct professor of marketing for the Northwest Arkansas Community College and the Rodgers campus of The University of Phoenix. I serve as a board member of the Bentonville Chamber of Commerce and an active participant of Womma and The Blog Council.

My education includes BA from Lenoir-Rhyne College and MBA from Wake Forest University and live in Fayetteville, AR with my wife Mary Shannon and daughter Mary Catherine.

John Andrews’s Specialties:

Emerging Media, Branding, Marketing, Product Development, Public Relations, Digital Media, Marketing Strategy, Dad

John Andrews’s Experience

Managing Director - Collective Bias

MARS Advertising

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (7 months)
Adjunct Professor - Business Dept

NWACC

(Educational Institution; 10,001 or more employees; Education Management industry)

2008 — Present (1 year )

Adjunct Professor for Business and Marketing - Currently teaching Retail Management for fall semester
Adjunct Professor of Marketing

University of Phoenix

(Public Company; 10,001 or more employees; APOL; Education Management industry)

March 2006 — Present (3 years 9 months)
Sr. Marketing Manager - Emerging Media

Wal-Mart Stores, Inc

(Public Company; WMT; Retail industry)

May 2007 — May 2009 (2 years 1 month)

Responsible for integration of social media, community, mobile and in-store media and leveraging technology to create a better customer experience. Marketing lead for elevenmoms.com and connect and share community on walmart.com.
Vice President of Marketing

Implus Footcare, LLC

(Privately Held; 51-200 employees; Consumer Goods industry)

May 2003 — May 2007 (4 years 1 month)
Sr. Brand Manager

Newell Rubbermaid / Goody Products

(Public Company; 501-1000 employees; NWL; Consumer Goods industry)

September 2001 — April 2003 (1 year 8 months)
Director of Marketing

Eastman Kodak / Picturevision

(Public Company; 10,001 or more employees; EK; Consumer Goods industry)

September 1999 — September 2001 (2 years 1 month)
Associate Marketing Manager

Sara Lee / L'eggs

(Public Company; 10,001 or more employees; HBI; Consumer Goods industry)

May 1997 — May 1999 (2 years 1 month)

John Andrews’s Education

Wake Forest University - Babcock Graduate School of Management

MBA , Marketing , 1995 — 1997
Lenoir-Rhyne College

BA , Business Administration , 1992 — 1995

Additional Information

John Andrews’s Websites:

John Andrews’s Interests:

Running, Travel, Hiking, Duke Basketball, North Carolina Mountains, Marketing & Branding Strategy, Marketing Technology, American Revolution History, Porschephile