John Fernandez

Current

• Director of Business Development at Twing
• Director of Marketing Management at A

Past

• Consultant at NewSight Corp. (formerly X3D Technologies Corp.)
• Executive Vice President at Chessclub.com

Education

• New School University
• New York University
• University of Maryland College Park

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Recommended

3 people have recommended John

Connections

500+ connections

Industry

Internet

Websites

• My Company

John Fernandez’s Summary

Senior marketing and business development leader with extensive experience developing global marketing strategies to directly impact revenues for major online corporations. Expert in public relations skilled in executing successful earned media strategies as well as developing paid advertising initiatives. Reputable for strategic brand management, positioning, and awareness-building.

John Fernandez’s Specialties:

Strategic Development, Brand Management, Positioning, Marketing Strategy, Search Engine Marketing, Public Relations, Media Relations/Earned Media, Online Marketing, Advertising: Print, Broadcast, Business Development, Partnership/Relationship Building, Campaign Management, Team Building, Management, International Business

John Fernandez’s Experience

• Director of Business Development

  Twing

  (Privately Held; 11-50 employees; Internet industry)

  July 2007 — Present (1 year 1 month)

• Director of Marketing Management

  A

  (Privately Held; 51-200 employees; Internet industry)

  March 2004 — Present (4 years 5 months)

• Consultant

  NewSight Corp. (formerly X3D Technologies Corp.)

  (Privately Held; 51-200 employees; Computer Games industry)

  November 2002 — February 2004 (1 year 4 months)

  Produced 3 major international public chess events featuring world-renowned chess grandmaster Garry Kasparov, coordinating successful live, online broadcasts on numerous Websites and Web portals and directing all marketing, public relations, and advertising efforts in support of the events.
  
  • Provided turnkey product launch preparation including packaging, customer support strategy, and quality assurance input.
  • Served as corporate spokesperson and secured significant earned media placements with major outlets including Associated Press, Reuters, USA Today, Wired, CNN, BBC, and Headline News.
  • Developed relationship with ESPN2 to deliver 17+ hours of live TV coverage of the events.

• Executive Vice President

  Chessclub.com

  (Privately Held; 1-10 employees; Internet industry)

  August 1999 — October 2001 (2 years 3 months)

  Led global marketing, business development, and public relations strategy and implementation, building ICC into one of the 1st Websites to operate a successful membership revenue model.
  
  • Increased total membership by 24% by developing both online and offline marketing strategies to attract new membership and retain existing members.
  • Further boosted membership revenue by initiating and fostering relationships with national chess federations in 6 countries.
  • Increased nationwide membership growth rates by up to 500% by spearheading and overseeing corporate globalization effort, expanding marketing reach by 9 additional languages.
  • Produced events, both online and offline, across North America and Europe, promoting brand awareness and impacting membership recruitment.

John Fernandez’s Education

• New School University

  Foreign Languages 2006 — 2007

• New York University

  Mathematics 1999 — 1999

• University of Maryland College Park

  Mathematics, Physics 1995 — 1999

  Activities and Societies:

  President, University of Maryland Chess Team

Additional Information

John Fernandez’s Websites:

• My Company

John Fernandez’s Interests:

Investing, Travel, Mathematics, Physics, Poker, Chess

John Fernandez’s Groups:

Direct Marketing Association, Association of Chess Professionals, Asia Digital Marketing Association, Search Engine Marketing Professional Organization (SEMPO).

•    Community 2.0 member

John Fernandez’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch