John Fernandez

Current

Senior Manager, Online Marketing at IntraLinks

Past

Director of Marketing Management at Accoona
Consultant at NewSight Corp. (formerly X3D Technologies Corp.)
Executive Vice President at Chessclub.com

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Education

New York University
University of Maryland College Park

Recommended

6 people have recommended John

Connections

500+ connections

Industry

Internet

Websites

John Fernandez’s Summary

Senior marketing and business development leader with extensive experience developing global marketing strategies to directly impact revenues for major online corporations. Expert in public relations skilled in executing successful earned media strategies as well as developing paid advertising initiatives. Reputable for strategic brand management, positioning, and awareness-building.

John Fernandez’s Specialties:

Strategic Development, Brand Management, Positioning, Marketing Strategy, Search Engine Marketing, Public Relations, Media Relations/Earned Media, Online Marketing, Advertising: Print, Broadcast, Business Development, Partnership/Relationship Building, Campaign Management, Team Building, Management, International Business

John Fernandez’s Experience

Senior Manager, Online Marketing

IntraLinks

(Privately Held; Computer Software industry)

April 2009 — Present (10 months)

Managing SEM (SEO & PPC), web analytics, social media, website content, lead conversion optimization for the leading provider of critical information exchange solutions.
Director of Marketing Management

Accoona

(Privately Held; Internet industry)

February 2004 — December 2008 (4 years 11 months)

Strategically position, brand, and build awareness for multiple business lines in Search, Lead Generation, eCommerce and Shopping Comparison, in the United States, Europe and China, through online marketing efforts, including search engine marketing, pay-per-click advertising, search engine optimization, banner ads, and email marketing, and offline advertising, including print, television, and radio, including brand launches and trade shows.

• Realized significant cost savings, increased return on investment, and improved marketing effectiveness by bringing search engine marketing capabilities in-house, managing multi-million dollars in spend across all business lines.
• Coordinate corporate-wide web analytics initiative to improve SEM and usability results for ROI and ROAS gains. Standardized executive reporting structure and set and exceeded goals using analytics tools such as Google Analytics, Coremetrics and Omniture.
• Generated coverage in major print journals including Time, Business Week, New York Times, PC Magazine, Detroit Free Press, St. Louis Post-Dispatch, PR Week, and Network Computing and Information Week, blogs such as AltSearchEngines, CNet, DM News, Mashable, MediaPost, USA Today and Web 2.0, and broadcast outlets including Bloomberg, CBS, CNN, FOX News, ABC World News Now and NY1.
• Secured awards for Accoona businesses including Time’s 50 Coolest Websites, Internet Retailer’s Top 500, TWICE’s Top 100 Consumer Electronics Retailers and Laptop Magazine Top 50 Web Tools.
• Speaker at conferences such as Coremetrics Client Summit, Forum One Unconference, and eMetrics Marketing Optimization Summit.
Consultant

NewSight Corp. (formerly X3D Technologies Corp.)

(Privately Held; Computer Software industry)

November 2002 — January 2004 (1 year 3 months)

Produced 3 major international public chess events featuring world-renowned chess grandmaster Garry Kasparov, coordinating successful live, online broadcasts on numerous Websites and Web portals and directing all marketing, public relations, and advertising efforts in support of the events.

• Provided turnkey product launch preparation including packaging, customer support strategy, and quality assurance input.
• Served as corporate spokesperson and secured significant earned media placements with major outlets including Associated Press, Reuters, USA Today, Wired, CNN, BBC, and Headline News.
• Developed relationship with ESPN2 to deliver 17+ hours of live TV coverage of the events.
Executive Vice President

Chessclub.com

(Internet industry)

July 1999 — October 2001 (2 years 4 months)

Led global marketing, business development, and public relations strategy and implementation, building ICC into one of the 1st Websites to operate a successful membership revenue model.

• Increased total membership by 24% by developing both online and offline marketing strategies to attract new membership and retain existing members.
• Further boosted membership revenue by initiating and fostering relationships with national chess federations in 6 countries.
• Increased nationwide membership growth rates by up to 500% by spearheading and overseeing corporate globalization effort, expanding marketing reach by 9 additional languages.
• Produced events, both online and offline, across North America and Europe, promoting brand awareness and impacting membership recruitment.

John Fernandez’s Education

New York University

Marketing Management and Leadership Studies 2009 — 2011 (expected)
University of Maryland College Park

Mathematics, Physics 1995 — 1997

Activities and Societies:

President, University of Maryland Chess Team

Additional Information

John Fernandez’s Websites:

John Fernandez’s Interests:

Investing, Travel, Mathematics, Physics, Poker, Chess

John Fernandez’s Groups:

American Marketing Association (AMA), Association of Chess Professionals (ACP), Search Engine Marketing Professional Organization (SEMPO), Web Analytics Association (WAA).

Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Web Analytics Association
Xavier High School Alumni Page
LegENds Executive Network
Eloqua Users