Online Marketing at IntraLinks
Greater New York City Area
- Current
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- Online Marketing Specialist at IntraLinks
- Past
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- Director of Business Development at Twing
- Director of Marketing Management at Accoona
- Consultant at NewSight Corp. (formerly X3D Technologies Corp.)
- Executive Vice President at Chessclub.com
- Education
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- New York University
- New School University
- University of Maryland College Park
- Recommended
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6 people have recommended John - Connections
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500+
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- Industry
- Internet
- Websites
John Fernandez’s Summary
Senior marketing and business development leader with extensive experience developing global marketing strategies to directly impact revenues for major online corporations. Expert in public relations skilled in executing successful earned media strategies as well as developing paid advertising initiatives. Reputable for strategic brand management, positioning, and awareness-building.
John Fernandez’s Specialties:
Strategic Development, Brand Management, Positioning, Marketing Strategy, Search Engine Marketing, Public Relations, Media Relations/Earned Media, Online Marketing, Advertising: Print, Broadcast, Business Development, Partnership/Relationship Building, Campaign Management, Team Building, Management, International Business
John Fernandez’s Experience
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Online Marketing Specialist
IntraLinks
(Privately Held; Computer Software industry)
April 2009 — Present (4 months)
Managing SEM (SEO & PPC), web analytics, social media, website content, lead conversion optimization for the leading provider of critical information exchange solutions.
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Director of Business Development
Twing
(Internet industry)
July 2007 — December 2008 (1 year 6 months)
Head strategy development and tactical execution of business development initiatives, including forum owner, API and data sales partnerships.
• Established and managed distribution strategy to leverage robust search API in order to develop distribution channels for the Twing search engine.
• Developed Forum Owner partner strategy, building and maintaining relationships with the top 1,500 forums and communities.
• Generated positive coverage in major print journals including Detroit Free Press, St. Louis Post-Dispatch, PR Week, blogs such as AltSearchEngines, CNet, DM News, Mashable, MediaPost, USA Today and Web 2.0, and broadcast outlets including Bloomberg and ABC World News Now, securing awards for Twing such as Laptop Magazine Top 50 Web Tools 2008.
• Speaker at conferences such as Coremetrics Client Summit (Fort Worth, TX, February 2008), Forum One Unconference (Mountain View, CA, June 2008), and eMetrics Marketing Optimization Summit (Alexandria, VA, October 2008). -
Director of Marketing Management
Accoona
(Privately Held; Internet industry)
February 2004 — July 2007 (3 years 6 months)
Strategically position, brand, and build awareness for multiple business lines, in the United States, Europe and China, through online marketing efforts, including search engine marketing/optimization, banner ads, and email marketing, and offline advertising, including print, television, and radio, including brand launches and trade shows.
• Generated coverage in major print journals including Time, Business Week, New York Times, PC Magazine, and Network Computing and Information Week, and broadcast outlets including Bloomberg, CBS, CNN, FOX News, and NY1.
• Realized significant cost savings, increased return on investment, and improved marketing effectiveness by bringing search engine marketing (SEM) capabilities in-house.
• Secured awards for Accoona including Time’s 50 Coolest Websites, Internet Retailer’s Top 500, and TWICE’s (This Week in Consumer Electronics) Top 100 Consumer Electronics Retailers. -
Consultant
NewSight Corp. (formerly X3D Technologies Corp.)
(Privately Held; Computer Software industry)
November 2002 — January 2004 (1 year 3 months)
Produced 3 major international public chess events featuring world-renowned chess grandmaster Garry Kasparov, coordinating successful live, online broadcasts on numerous Websites and Web portals and directing all marketing, public relations, and advertising efforts in support of the events.
• Provided turnkey product launch preparation including packaging, customer support strategy, and quality assurance input.
• Served as corporate spokesperson and secured significant earned media placements with major outlets including Associated Press, Reuters, USA Today, Wired, CNN, BBC, and Headline News.
• Developed relationship with ESPN2 to deliver 17+ hours of live TV coverage of the events. -
Executive Vice President
Chessclub.com
(Internet industry)
July 1999 — October 2001 (2 years 4 months)
Led global marketing, business development, and public relations strategy and implementation, building ICC into one of the 1st Websites to operate a successful membership revenue model.
• Increased total membership by 24% by developing both online and offline marketing strategies to attract new membership and retain existing members.
• Further boosted membership revenue by initiating and fostering relationships with national chess federations in 6 countries.
• Increased nationwide membership growth rates by up to 500% by spearheading and overseeing corporate globalization effort, expanding marketing reach by 9 additional languages.
• Produced events, both online and offline, across North America and Europe, promoting brand awareness and impacting membership recruitment.
John Fernandez’s Education
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New York University
Marketing Management and Leadership Studies 2008 — 2011 (expected)
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New School University
Foreign Languages 2006 — 2007
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University of Maryland College Park
Mathematics, Physics 1995 — 1997
- Activities and Societies:
- President, University of Maryland Chess Team
Additional Information
John Fernandez’s Websites:
John Fernandez’s Interests:
Investing, Travel, Mathematics, Physics, Poker, Chess
John Fernandez’s Groups:
Direct Marketing Association, Association of Chess Professionals, Asia Digital Marketing Association, Search Engine Marketing Professional Organization (SEMPO).
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Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION -
Xavier High School Alumni Page -
LegENds Executive Network -
Digital Engagement
John Fernandez’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
