Marketing & Business Development Executive for Digital Media
Greater New York City Area
- Current
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- Marketing & Business Development Consultant at The New Rules, LLC
- Chairman, Membership Committee at Association for Downloadable Media
- Host & Executive Producer at On Digital Media
- Past
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- Vice President of Marketing at BlogTalkRadio
- Senior Strategist at IconNicholson
- Senior Director, Podcasting at Audible, Inc.
- Marketing & Business Development Consultant at Audible, Inc
- Marketing & Business Development Consultant at The New Rules, LLC
- Facilitator at SoundBoard, LLC
- Coordinator at Fast Company "Company of Friends"
- Executive Director at Free Agent Forum
- Director of Marketing & Member Development at MaMaMedia
- Director, Client Development at Wroughtiron Communications
- Director of Marketing at get2net
- Director of Marketing at NJ.com/Advance Internet
- Manager, Marketing & Operations, Internet Services at MarketSource Corporation
- Education
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- Marist College
- Recommended
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7 people have recommended John - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
John Federico’s Summary
Experienced Marketing, Communications and Business Development executive with extensive experience in digital media, technology, online media, e-commerce, subscription and continuity programs and customer acquisition. Proven ability to source, negotiate, close and grow successful partnerships.
Broad experience with all elements of online marketing and media including search engine marketing, search engine optimization, display, email and website development. Extensive contacts among key industry influencers and decision-makers; excellent presentation skills.
John Federico’s Specialties:
Marketing, Business Development, Strategy, Social Media, Digital Media, Technology, Online Marketing, Online Media Planning & Buying, Online Customer Acquisition, Strategic Partnerships
John Federico’s Experience
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Marketing & Business Development Consultant
The New Rules, LLC
(Internet industry)
January 2009 — Present (11 months)
Marketing communications, strategic planning and business development programs for enterprises of various sizes, ranging from startups to established corporations. Engagements included strategy and business development projects on behalf of digital agencies.
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Chairman, Membership Committee
Association for Downloadable Media
(Online Media industry)
October 2008 — Present (1 year 2 months)
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Host & Executive Producer
On Digital Media
(Internet industry)
August 2006 — Present (3 years 4 months)
On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. If it's part of the digital media ecosystem, you'll likely hear about it at http://odmcast.com or in the iTunes Podcast Directory.
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Vice President of Marketing
BlogTalkRadio
(Privately Held; Broadcast Media industry)
July 2008 — January 2009 (7 months)
Oversaw market strategy, brand development and marketing communications. Increased inbound lead generation from prospective partners and customers by over 300%.
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Senior Strategist
IconNicholson
(Public Company; Internet industry)
July 2007 — July 2008 (1 year 1 month)
Strategy and account director for digital media agency’s longest-held client relationship
- Successfully expanded client/agency relationship to include multiple business units and product groups
- Grew profitable agency P&L -
Senior Director, Podcasting
Audible, Inc.
(Public Company; ADBL; Internet industry)
August 2005 — June 2007 (1 year 11 months)
Creator and general manager of the Company’s podcasting business unit. Develop strategies; manage marketing, sales, business development and product development teams with P&L responsibility.
• Extended Audible intellectual property and technologies to support RSS delivery of protected content
• Created business-to-business brand extension for commercial podcasting platform
• Developed the only podcast audience measurement system determined “audit-ready” for reach, frequency and playback validation by a credible third-party media auditing firm
• Launched commercial podcasting platform at industry trade show resulting in international media coverage, blogosphere buzz and thousands of inbound leads from media producers of all sizes
• Work closely with Company wireless group to ensure consistent over-the-air delivery of podcasts to mobile phones
• Serve as the Company spokesperson on podcasting and act as industry evangelist for the Company’s podcasting platform -
Marketing & Business Development Consultant
Audible, Inc
(Public Company; 51-200 employees; ADBL; Internet industry)
December 2004 — August 2005 (9 months)
Full-time engagement as a consultant to executive management. Introduced new, profitable customer acquisition channels, then introduced and developed the Company's podcasting strategy.
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Marketing & Business Development Consultant
The New Rules, LLC
(Privately Held; Myself Only; Marketing and Advertising industry)
October 1999 — July 2005 (5 years 10 months)
Marketing communications, strategic planning and business development for enterprises of various sizes. Engagements include startups to established corporations for new and existing lines of business. Client engagements have included some or all of the following:
• Development, refinement and management of business development & marketing strategies and programs
• Development of marketing communications for use in collateral, print advertising, corporate web sites, e-commerce, email, search engines, trade shows and direct mail.
• Positioning, repositioning, naming and renaming businesses, products and service offerings
Segments and channels have included: Business-to-business, business-to-consumer, channel marketing, direct-to-customer marketing
Target Audiences have included: CEO’s, Partners, Owners of companies; CIO’s, IT Management; Marketing Management; Teens, kids and parents; Media; Affluent Married Individuals; Corporate Safety Directors; Independent Professionals -
Facilitator
SoundBoard, LLC
(Privately Held; 1-10 employees; Professional Training & Coaching industry)
January 2003 — May 2004 (1 year 5 months)
Facilitated Peer Advisory Boards for business owners and chief executives of small-to-mid-sized businesses in the New York Metro area. Advised clients on elements of marketing communications, branding and lead generation.
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Coordinator
Fast Company "Company of Friends"
(Privately Held; Non-Profit Organization Management industry)
2002 — 2003 (1 year )
Leader of the New York City chapter of Fast Company's local networking and discussion group.
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Executive Director
Free Agent Forum
(Events Services industry)
May 2001 — December 2003 (2 years 8 months)
Founder of association for independent professionals. Forcused on organizational development, corporate relationship building, conference development, membership development and sponsorship sales.
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Director of Marketing & Member Development
MaMaMedia
(Privately Held; 51-200 employees; Online Media industry)
August 1998 — October 1999 (1 year 3 months)
• Customer acquisition, retention and CRM efforts for kids media company
• Grew the member base ten-fold in less than one year
• Developed and implemented successful online marketing strategies and tactics
• Successful partner marketing and business development efforts with AOL, Netscape, Disney, others
• Grew and managed a team of marketing and business development professionals -
Director, Client Development
Wroughtiron Communications
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1997 — August 1998 (1 year 3 months)
Principal consultant of technology marketing and business development firm.
Client engagements included: E-commerce, Financial Software Development, Systems Integration, Internet Media, Package Goods, Network Engineering, Information and Management Services, Internet Communications Services, Computer Security Products, Application Development Software, Business and Software Consulting Services, and Retail Brokerage Software. -
Director of Marketing
get2net
(Privately Held; 11-50 employees; Internet industry)
January 1997 — August 1998 (1 year 8 months)
Led Marketing & Business Development for provider of public Internet access and value added services for business travelers.
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Director of Marketing
NJ.com/Advance Internet
(Privately Held; 51-200 employees; Online Media industry)
August 1995 — May 1997 (1 year 10 months)
• Led market and brand development efforts for the first local, Internet-based online service and content syndication unit of Advance Publications Internet (API)
• Launched local online media property, achieving 1 million page views per day in less than two years
• Led advertising and public relations firms to develop multi-million dollar branding and awareness campaign
• Constructed effective e-mail marketing programs using permission-marketing strategies
• Specified and oversaw development of various software projects for use by NJ.com and API -
Manager, Marketing & Operations, Internet Services
MarketSource Corporation
(Privately Held; 201-500 employees; Marketing and Advertising industry)
June 1994 — August 1995 (1 year 3 months)
• Founded profitable e-business division of marketing services company
• Created and developed the first Internet brand for the college audience, from conception to execution
John Federico’s Education
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Marist College
BA, Communications , Marketing, Radio/TV Production , 1988 — 1992
- Activities and Societies:
- CFO of Student Government Association, Junior Varsity Crew Team, Sigma Phi Epsilon fraternity
Additional Information
John Federico’s Websites:
John Federico’s Interests:
Mountain Biking, Karate & Submission Grappling, Gadgets, Podcasting, Digital Video, Spending time with my wife and son
John Federico’s Groups:
NY Social Media Club
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On Startups - The Community For Entrepreneurs -
Association for Downloadable Media -
NY:MIEG -
Marist College Alumni Association -
Social Media Marketing -
Professionals in Media (PIM) -
SoundBoard
John Federico’s Honors:
Certified in The Interaction Method of group facilitation by Interaction Associates.
Trained in the Sandler Selling System.
John Federico’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
