John Federico

John Federico

Co-Founder at EventHero

Greater New York City Area
Marketing and Advertising

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John Federico's Overview

  • Co-Founder at EventHero
  • Marketing & Business Development Specialist at The New Rules, LLC
  • Vice President of Marketing at BlogTalkRadio
  • Senior Strategist at IconNicholson
  • Senior Director, Podcasting at Audible, Inc.
  • Marketing & Business Development Consultant at The New Rules, LLC
  • Facilitator at SoundBoard, LLC
  • Director of Marketing & Member Development at MaMaMedia
  • Director, Client Development at Wroughtiron Communications
  • Director of Marketing at get2net
  • Director of Marketing at Internet
  • Manager, Marketing & Operations, Internet Services at MarketSource Corporation

500+ connections


John Federico's Summary

Experienced Marketing, Communications and Business Development executive with extensive experience in digital media, technology, online media, e-commerce, subscription and continuity programs and customer acquisition.

Broad experience with all elements of online marketing and media including search engine marketing, search engine optimization, display, email and website development. Extensive contacts among key industry influencers and decision-makers; excellent presentation skills.


Marketing, Product Development, Product Management, Business Development, Strategy, Social Media, Digital Media, Technology, Online Marketing, Online Media Planning & Buying, Online Customer Acquisition, Strategic Partnerships

John Federico's Experience



January 2012Present (2 years 9 months) New York, NY

EventHero (formerly Qrious) is real-time event management platform that works with your favorite registration systems. (Eventbrite, Regonline, Event Espresso, and nearly a dozen others.) Produce QR-coded badges in two clicks and have them show up at your door. Print beautiful, uniform badges on-site for your fashionably late attendees. Check-in attendees and track attendance and see results in real-time. Get notified when you're VIP's arrived. Offer turnkey, smartphone-based lead retrieval for sponsors and exhibitors.

Marketing & Business Development Specialist

The New Rules, LLC

January 2009April 2013 (4 years 4 months) Greater New York City Area

Marketing communications, strategic planning and business development programs for enterprises of various sizes, ranging from startups to established corporations. Engagements included strategy and business development projects on behalf of digital agencies.

Vice President of Marketing


Privately Held; 11-50 employees; Broadcast Media industry

July 2008January 2009 (7 months) Greater New York City Area

Oversaw market strategy, brand development and marketing communications. Increased inbound lead generation from prospective partners and customers by over 300%.

Senior Strategist


Public Company; 201-500 employees; Marketing and Advertising industry

July 2007July 2008 (1 year 1 month) New York, NY

Strategy and account director for digital media agency’s longest-held client relationship

- Successfully expanded client/agency relationship to include multiple business units and product groups

- Grew profitable agency P&L

Senior Director, Podcasting

Audible, Inc.

Public Company; 501-1000 employees; AMZN; Internet industry

December 2004June 2007 (2 years 7 months) Greater New York City Area

Creator and General Manager of the Company’s podcasting business unit. Developednstrategies; managed marketing, sales, business development and product development teams with P&L responsibility.

• Extended Audible intellectual property and technologies to support RSS delivery of protected content

• Created business-to-business brand extension for commercial podcasting platform

• Developed the only podcast audience measurement system determined “audit-ready” for reach, frequency and playback validation by a credible third-party media auditing firm

• Launched commercial podcasting platform at industry trade show resulting in international media coverage, blogosphere buzz and thousands of inbound leads from media producers of all sizes

• Worked closely with Company wireless group to ensure consistent over-the-air delivery of podcasts to mobile phones

• Served as the Company spokesperson on podcasting and act as industry evangelist for the Company’s podcasting platform

Marketing & Business Development Consultant

The New Rules, LLC

October 1999July 2005 (5 years 10 months) Greater New York City Area

Marketing communications, strategic planning and business development for enterprises of various sizes. Engagements include startups to established corporations for new and existing lines of business. Client engagements have included some or all of the following:

• Development, refinement and management of business development & marketing strategies and programs

• Development of marketing communications for use in collateral, print advertising, corporate web sites, e-commerce, email, search engines, trade shows and direct mail.

• Positioning, repositioning, naming and renaming businesses, products and service offerings

Segments and channels have included: Business-to-business, business-to-consumer, channel marketing, direct-to-customer marketing

Target Audiences have included: CEO’s, Partners, Owners of companies; CIO’s, IT Management; Marketing Management; Teens, kids and parents; Media; Affluent Married Individuals; Corporate Safety Directors; Independent Professionals


SoundBoard, LLC

Partnership; 1-10 employees; Professional Training & Coaching industry

January 2003May 2004 (1 year 5 months) Greater New York City Area

Facilitated Peer Advisory Boards for business owners and chief executives of small-to-mid-sized businesses in the New York Metro area. Advised clients on elements of marketing communications, branding and lead generation.

Director of Marketing & Member Development


August 1998October 1999 (1 year 3 months) New York, NY

• Customer acquisition, retention and CRM efforts for kids media company

• Grew the member base ten-fold in less than one year

• Developed and implemented successful online marketing strategies and tactics

• Successful partner marketing and business development efforts with AOL, Netscape, Disney, others

• Grew and managed a team of marketing and business development professionals

Director, Client Development

Wroughtiron Communications

June 1997August 1998 (1 year 3 months) New York, NY

Principal consultant of technology marketing and business development firm.

Client engagements included: E-commerce, Financial Software Development, Systems Integration, Internet Media, Package Goods, Network Engineering, Information and Management Services, Internet Communications Services, Computer Security Products, Application Development Software, Business and Software Consulting Services, and Retail Brokerage Software.

Director of Marketing


January 1997August 1998 (1 year 8 months) New York, NY

Led Marketing & Business Development for provider of public Internet access and value added services for business travelers.

Director of Marketing Internet

Privately Held; 11-50 employees; Marketing and Advertising industry

August 1995May 1997 (1 year 10 months) Greater New York City Area

• Led market and brand development efforts for the first local, Internet-based online service and content syndication unit of Advance Publications Internet (API)

• Launched local online media property, achieving 1 million page views per day in less than two years

• Led advertising and public relations firms to develop multi-million dollar branding and awareness campaign

• Constructed effective e-mail marketing programs using permission-marketing strategies

• Specified and oversaw development of various software projects for use by and API

Manager, Marketing & Operations, Internet Services

MarketSource Corporation

Privately Held; 1001-5000 employees; Outsourcing/Offshoring industry

June 1994August 1995 (1 year 3 months) Greater New York City Area

• Founded profitable e-business division of marketing services company

• Created and developed the first Internet brand for the college audience, from conception to execution

John Federico's Projects

  • The #EventTech Podcast

    • August 2012 to Present
    Team Members: John Federico
  • On Digital Media

    • August 2006 to August 2012

    On Digital Media is a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing.

  • Contributor,

    • November 2009 to April 2010
    Team Members: John Federico

    Provided regular coverage of Technology Startups with a focus on Digital Media, Consumer Electronics, Social Media, Web Services and the New York City Metro Area.

John Federico's Volunteer Experience & Causes

  • Volunteer Experience

    • Executive Director

      The Free Agent Forum
      • Economic Empowerment
      May 2001 December 2003 (2 years 8 months)

      Founder of association for independent professionals. Forcused on organizational development, corporate relationship building, conference development, membership development and sponsorship sales.

    • Coordinator

      Fast Company, Company of Friends
      • Education
      January 2002 January 2003 (1 year 1 month)

      Leader of the New York City chapter of Fast Company's local networking and discussion group.

    • Chairman, Membership Committee

      Association for Downloadable Media
      • Economic Empowerment
      October 2008 October 2009 (1 year 1 month)

John Federico's Skills & Expertise

  1. Social Media
  2. Digital Media
  3. Online Marketing
  4. Digital Marketing
  5. Social Media Marketing
  6. Strategic Partnerships
  7. Digital Strategy
  8. Blogging
  9. Social Networking
  10. Marketing Strategy
  11. Mobile Marketing
  12. E-commerce
  13. Marketing Communications
  14. New Media
  15. Event Management
  16. Lead Generation
  17. Event Planning
  18. Online Video
  19. Customer Engagement
  20. Facebook
  21. Website Development
  22. SMO
  23. Media Strategy
  24. Product Development
  25. Product Management
  26. Brand Development
  27. Product Marketing
  28. Online Advertising
  29. SEM
  30. Strategy
  31. Marketing
  32. Strategic Communications
  33. Start-ups
  34. Podcasting
  35. Technology
  36. Customer Acquisition
  37. Entrepreneurship
  38. Integrated Marketing
  39. Content Strategy
  40. Email Marketing
  41. Business Development
  42. B2B
  43. Creative Direction
  44. Marketing Management
  45. Multi-channel Marketing
  46. Media Planning
  47. CRM
  48. New Business Development
  49. Web Analytics
  50. Direct Marketing

View All (50) Skills View Fewer Skills

John Federico's Patents

  • Method and Apparatus for Customized Content Delivery

    • United States Patent 20080091796
    • Issued January 21, 2014
    Inventors: John Federico, Guy Story, Howard Wolfish, Bryan Field-Elliot, Glenn Rogers, Alexander Galkin, Igor Grebnev, Steven Hatch, Deepa Muralikrishnan, Arik Meyer

    Systems and methods for customized content delivery are provided. Customized and individualized electronic content over a network are included. The content delivered through content feeds may be specifically tailored to a specific user based numerous criteria including, but not limited to, attributes of a user, usage characteristics, subject matter of previous downloads, subscription details, and targeted advertising. The content provider may track and monitor the download characteristics of individual users and adapt the content delivered in the feeds.

John Federico's Certifications

  • The Interaction Method for Meeting Facilitation

    • Interaction Associates
  • The Sandler Selling System, President's Club

    • Sandler Training

John Federico's Education

Marist College

BA, Communications, Marketing, Radio/TV Production


Activities and Societies: CFO of Student Government Association, Junior Varsity Crew Team, Sigma Phi Epsilon fraternity

John Federico's Additional Information

Contact John for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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