John Faris

Current

Senior Search Analyst at Red Door Interactive

Past

Business Development Manager at Inquest Screening
Multiple Positions at Inside Prospects, Inc.

Education

San Diego State University-California State University
San Diego State University-California State University
Los Gatos High School

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Recommended

3 people have recommended John

Connections

176 connections

Industry

Internet

Websites

John Faris’s Summary

Focused on driving, measuring, and maximizing high-quality Web site traffic, engagement, and conversions using proven internet marketing strategies.

John Faris’s Specialties:

Delivering ROI through Web site marketing, including: keyword research, technical search engine optimization (SEO), content generation, content editing, link building, multivariate testing, behavioral targeting, pay-per-click campaign management, social media marketing, blogger relations, Web analytics, and client training.

John Faris’s Experience

Senior Search Analyst

Red Door Interactive

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 2006 — Present (1 year 9 months)

As Senior Search Analyst for Red Door Interactive, I work closely with the Director of Search, the User Experience team, and the Client Services team to optimize traffic acquisition channels, Web site conversions, and brand affinity for our clients. My role encompasses: Integrated interactive marketing strategy, content strategy, search engine optimization (SEO), pay-per-click (PPC) marketing, social media marketing (SMM), landing page optimization, multivariate testing, behavioral targeting, client training, tool and vendor evaluation, and new business acquisition support.
Business Development Manager

Inquest Screening

(Privately Held; Human Resources industry)

January 2004 — May 2006 (2 years 5 months)

As Business Development Manager for Inquest, I was responsible for all of the sales and marketing efforts of the company. After I was brought on, the company experienced 100% growth for two years straight, ultimately leading to an acquisition. My knowledge and experience in search engine optimization, search engine marketing, brand management, and web strategy were key elements in the company's growth. During my tenure, I also developed an offline strategy for aggresive growth, which included: telemarketing, marketing collateral, webinar sales presentations, and direct mail.
Multiple Positions

Inside Prospects, Inc.

(Privately Held; 1-10 employees; Information Services industry)

May 2002 — August 2003 (1 year 4 months)

While attending graduate school, I worked for a local information services firm. Inside Prospects compiles, maintains, and sells company information on local businesses. The data is typically used for sales prospecting and direct marketing. As an intern, I participated in the staffing process, including: forecasting and analyzing demand, interviewing, selecting, and training. As Research Associate, I maintained database management systems, performed tasks related to direct mail campaigns and demand publishing, surveyed local businesses over the phone, and researched businesses on the Internet. As Sales Representative, I prospected, cold called, closed, and fulfilled new business orders.

John Faris’s Education

San Diego State University-California State University

Master of Science in Business Adminstration, Entrepreneurship, 2002 — 2004

Scholastic Honors:
Beta Gamma Sigma
San Diego State University-California State University

Bachelor of Science, Business Management, 1997 — 2001

Scholastic Honors:
Distinction in Management
Magna Cum Laude
Phi Beta Kappa
Los Gatos High School