Greater Chicago Area
- Current
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- Senior Marketing Operations Analyst and Consultant at Tata Consultancy Services
- Education
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- San Antonio College
- The University of Texas at San Antonio
- United Way Project Blueprint
- Recommended
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7 people have recommended John - Connections
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500+
connections
- Industry
- Management Consulting
- Websites
John Merritt’s Summary
John brings a broad mix of in house marketing, consulting and agency advisory experience that allow him to build out recommendations, marketing roadmaps and long term visions for prominent brands by connecting customers to capabilities with an understanding of customer/buyer behavior. The result is a focused perspective that overcomes many barriers experienced by the marketing function, and aligns Marketing to the goals of its leaders.
Career Highlights:
• Focus on creating and delivering strategic marketing initiatives through market intelligence, knowledge of interactive channels and marketing operations that link business goals to key capabilities to customer/buyer behavior.
• Broad client-mix in consumer and business markets, including: retail, consumer services, professional services, ecommerce, telecommunications and packaged applications.
• Partnered and advised client agencies such as Global Hue, Saatchi & Saatchi, Starcom MediaVest and The Martin Agency.
• Some advisory experiences/clients include: Walmart Stores, Sprint Nextel, Enterprise Rent A Car, Southern Company, Tennessee Valley Authority and Cadillac
John Merritt’s Specialties:
• Business Process Re-engineering (Planning to Execution)
• Customer Engagement Planning
• Digital Marketing
• Emerging Media
• Marketing Governance
• Marketing Operations Analysis
• Search Engine Marketing (SEO & PPC)
Experience in with brands in the following industries:
• Consumer Services (B2B and B2C)
• eCommerce (B2C)
• Enterprise Packaged Applications (B2B)
• Professional Services (B2B)
• Retail (B2C)
• Telecommunications (B2B and B2C)
• Utility (B2B)
John Merritt’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
