
Sr. VP of Marketing at Signature Worldwide
Columbus, Ohio Area

Sr. VP of Marketing at Signature Worldwide
Columbus, Ohio Area
• Senior executive with over 20 years of practical marketing and business development experience.
• Prolific writer with over 25 feature articles published in 2008
• Professor with over 6 years of experience teaching marketing and advertising at Franklin University
• Past experience includes new product development, business alliances, new market research and new business incubation
Corporate Strategy
Interactive/Web Marketing
Brand Development
Brand Management
New Product Development
Market Research
Business Alliances and Partnerships
(Professional Training & Coaching industry)
2006 — Present (3 years )
Responsible for all marketing activities both domestic and international. Manage outsourced partnerships including: ad agencies, PR and communications, interactive, print media, and event coordination.
Author monthly and quarterly columns in various publications on the following topics: Customer Service, Sales and Marketing, Managing the Customer/Brand Experience, Brand Development.
Sit on executive board responsible for creation, management, implimentation, and evaluation of all corporate strategic initiatives.
(Educational Institution; 201-500 employees; Higher Education industry)
2003 — Present (6 years )
Teach marketing and advertising courses in undergraduate school of business.
(Privately Held; 1001-5000 employees; Plastics industry)
2004 — 2006 (2 years )
Responsible for seeking out new market/product opportunites through various types of primary and secondary research projects.
Managed business alliances with complimentary manufacturing and marketing partners.
(Professional Training & Coaching industry)
2004 — 2006 (2 years )
(Privately Held; 11-50 employees; Environmental Services industry)
2001 — 2004 (3 years )
Managed start-up corporation designing and selling photovoltaic systems for residential and commercial applications.
M.S. , Marketing and Communications , 1999 — 2002
B.S. , Technical Management , 1994 — 1998
A.A. , Electrical Engineering , 1980 — 1982
Social Media, Branding, Corporate Strategy, Staying in Shape, Motorcycles, Traveling
Columbus AMA, ASTD, Tri-Village Lions
Bronze Quill Awards - 2008 (2)