John Digles

Current

• Founder/President at StrategyDeli
• Senior Adviser at ThinkTank Advisers
• Founder/Managing Director at Traveller Jones Productions

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Past

• Chief Marketing Officer at Xango
• Board of Directors at Illinois Production Alliance
• SVP/GM at MWW Group

• Principal at Agenda Communications
• Campaign Strategist at Serafin & Associates

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2 more...

Education

• Loyola University of Chicago

Recommended

3 people have recommended John

Connections

310 connections

Industry

Marketing and Advertising

John Digles’s Summary

JOHN DIGLES is a category-creating marketing and communications officer with nearly two-decades of corporate executive management experience, agency leadership and board service.

As XanGo’s Chief Marketing Officer, Mr. Digles played a key role in transforming a young company into a recognized global brand with a million distributors in 30 markets and a billion in sales in 5 years. John negotiated XanGo’s historic jersey-front sponsorship with Major League Soccer and Real Salt Lake -- the first deal of its kind in North American pro sports. Creator of XanGo.TV, he led introduction of the industry's first brand-centric video sharing and social networking site, sparking new digital and social media platforms. His innovations earned John an invitation to address the WFDSA World Congress XIII.

Leading brands, government agencies, trade associations and new growth ventures relied on John's counsel during his service as SVP and Midwest GM with MWW Group, one of the industry’s top PR and marketing firms. Mr. Digles gained national recognition for creating the "BlackBerry Thumb" campaign and won industry awards for his programs in consumer marketing, health care, issues management, public affairs and energy.

Architect of the premier agency offering for nutraceuticals and functional foods, John earned a reputation for reinvigorating brands, successfully launching new product categories and bridging sales gaps. His creation of ScienceDialogue established a strategic methodology to promote scientific research through marketing.

Founder of Traveller Jones Productions, Mr. Digles is an award-winning filmmaker whose work has gained critical notice, including the Sundance Film Festival. Elected to the board of the Illinois Production Alliance, John helped gain legislative approval of Illinois’ first film production tax incentive which generated a record-setting increase in revenues and new jobs.

John Digles’s Specialties:

Category-creating initiatives, marketing, corporate communications, strategy development, P&L management, digital innovation, crisis planning and management, strategic counsel, brand and product launches, entertainment integration, executive leadership

John Digles’s Experience

• Founder/President

  StrategyDeli

  (Marketing and Advertising industry)

  March 2009 — Present (1 year )

  Marketing, public relations, crisis management, corporate communications, digital and social media services.
  
  Entrepreneurial Practice providing qualified start-ups with business strategy, profitability counsel, strategic alliances and investor matches.

• Senior Adviser

  ThinkTank Advisers

  (Government Relations industry)

  December 2008 — Present (1 year 3 months)

  Collaborative services from authorities in policy and regulatory, issues management, legislative communications and public affairs.
  Chicago, Springfield, IL; Washington D.C.

• Founder/Managing Director

  Traveller Jones Productions

  (Motion Pictures and Film industry)

  January 1999 — Present (11 years 2 months)

  Creates and develops feature films and documentaries as well as webisodes, industrials, video game storylines, mobile apps and integrated marketing entertainment properties. TJP actively supports arts advocacy, visual media ethnic diversity and efforts to build incentives for visual media production in the U.S.
  *Design (feature film) - Official Selection, Sundance Film Festival and 10 fests worldwide. First feature film to screen as a 35 mm print transferred from HD assemble of Super 16mm reversal film. Airs on Sundance Channel.
  *The 95th (documentary) - World Premiere, Maryland Film Festival. Airs on PBS.
  *Angels (in development)

• Chief Marketing Officer

  Xango

  (Privately Held; Health, Wellness and Fitness industry)

  October 2006 — September 2008 (2 years )

  Global nutrition and direct sales corporation; recognized creator of the mangosteen supplement category.
  *Executive management. Directed company operations, P&L, strategy, international expansion, product offering, policies, distributor relations.
  *Direct supervision of senior executives with staff of 80+ and partner agencies in product marketing, creative, sales, promotions, advertising, public relations, corporate communications, philanthropy, distributor recognition and events.
  *Negotiated inaugural jersey-front sponsorship with Real Salt Lake and Major League Soccer; first deal of its kind in North American pro sports. Designed activation campaign. Deal and support program sparked trends, became models for other jersey sponsorships.
  *Invented award-winning social networking and video-charing site, XanGo.TV, first if its kind in direct sales history. Expanded global digital campaign to more than 30 markets.
  *Spearheaded worldwide patent and trademark management.
  *Served as company media spokesperson. Delivered corporate addresses in U.S., Canada, EU, Asia.
  *Piloted brand strategies, formulation and launch of XALO Juice, Xangosteen, 3SIXTY5 multivitamin. Created Glimpse, Intuitive Skin Care brand for global launch.
  *Promotions produced largest recruitment day ever, new distributor advancement thresholds, first XanGo.TV awards.

• Board of Directors

  Illinois Production Alliance

  (Political Organization industry)

  October 2002 — September 2006 (4 years )

  Represents the visual media industry and collaborates in fostering the integration of art, education, technology and commerce to maximize the economic potential and diversity of Illinois as a leading 21st century creative center.
  *One of the original board members of first organized group to represent Illinois' visual media industry including labor unions, post-production houses, production companies and educational institutions. Reelected by the community to three terms.
  *Led successful campaign to secure legislative approval of Illinois' first visual media production tax incentive in 2003. Annual efforts to renew and strengthen the credit to provide the state with a competitive edge.
  *Tax credit helped attract major movie projects such as "The Dark Knight," "Wanted," and "Public Enemies" to Illinois. Tax incentive generated record-setting increases in state revenues and new jobs. New highs in 2007 - $155MM in revenues, 6,875 new jobs per the Illinois Film Office.

• SVP/GM

  MWW Group

  (Public Company; IPG; Public Relations and Communications industry)

  February 1997 — September 2006 (9 years 8 months)

  Executive management, headed Chicago office for top PR and marketing firm, MWW Group. #1 in Client Satisfaction, Three-time Agency of the Year.
  *Advised well-known brands, government agencies, private equity, law firms and new growth ventures on marketing, strategic positioning, crisis management, corporate and employee communications, restructuring, multicultural outreach, media training and media relations.
  *Industry awards honoring consumer marketing and public relations campaigns, crisis management, B-to-B, public affairs, public policy development. Honors for creative concepts, digital communications, cross-cultural reach.
  *Achieved new levels in account profitability, client retention and practice area growth. Piloted pitch teams. Recruited and developed diverse roster of professionals and ad agency partners. Managed P&L.
  *Established award-winning practice for health and wellness companies. Led global marketing campaigns. Advised on FDA and international regulatory policies. Programs led to pivotal licensing deals.
  *Formed Arts & Entertainment practice. Led non-profit capital campaigns. Advanced Health Care, Education and Energy practices.
  *Conceived firm's Apprenticeship program to attract top new talent.

• Principal

  Agenda Communications

  (Public Relations and Communications industry)

  September 1993 — February 1997 (3 years 6 months)

  Public affairs, crisis communications, legislative relations, community relations, coalition building, issues management, policy development, litigation support, multicultural communications and grassroots marketing. (Acquired by MWW Group.)

• Campaign Strategist

  Serafin & Associates

  (Privately Held; Public Relations and Communications industry)

  September 1991 — August 1993 (2 years )

  Political consultants in successful campaigns for U.S. Senate, U.S. House of Representatives, Chicago City Council, Cook County government and Illinois General Assembly. Branded candidates and campaigns.

John Digles’s Education

• Loyola University of Chicago

  B.A. , English, Philosophy, Marketing , 1987 — 1991

Additional Information

John Digles’s Interests:

Adviser/fundraiser/strategist in successful campaigns for the White House, U.S. Senate, U.S. House, Illinois Governor, Illinois Attorney General, Columnist, Screen Magazine Contributing writer, New City

John Digles’s Groups:

The Creative Coalition,
Screen Actors Guild (SAG) Associated Actors & Artistes of America/AFL-CIO,
American Federation of Television and Radio Artists (AFTRA),
Obama for America,
Advisory Council - DePaul University Kellstadt School of Business Marketing MBA Program,
International Social Media Association

•    Executive Suite
•    Loyola University Chicago Alumni Association
•    eMarketing Association Network
•    The CMO CLUB
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    International Association of Business Communicators (IABC)
•    Green
•    MWW Group Alumni
•    Chicago Creative Network
•    Interpublic Alumni
•    Direct Selling Association
•    Kellstadt Marketing Group
•    American Association of Advertising Agencies
•    Leaders & Thinkers
•    Marketers on twitter
•    DePaul University Marketing Advisory Council

John Digles’s Honors:

Featured Speaker, Marketing Innovation & Distributor Mobilization, 2008 WFDSA World Congress XIII (Singapore)
Featured Speaker, 2009 Kellstadt Marketing Group Marketing Symposium, DePaul University
Featured Speaker, IFP Conference (2002, 2003, 2004)
Featured Speaker, Visions Blu Symposium
Social Media Awards - Best Video Blog, Best of Show
2007 GPI Clear Choice Award, Outstanding Brand Design
2006 Telly Award, Top New Media Production
2005 Bulldog Award, Excellence in Media Relations
2003 PCC Gold Trumpet, Marketing
2001 PCC Gold Trumpet, Public Service & Issues
2001 PCC Gold Trumpet, International PR
2000 PCC Silver Trumpet, Government Affairs
IABC Award - Excellence in Business Communications

John Digles’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch