Project Specialist at JCPenney
Dallas/Fort Worth Area
Project Specialist at JCPenney
Dallas/Fort Worth Area
John is a former news producer and MBA seasoned in brand development and management, marketing strategy, sports marketing management, copy and graphic design.
Currently at one of the nation's largest retailers, John is developing brand identities, strategies and creative elements for multi-million dollar projects.
In addition, John is an independent consultant specializing in brand strategy and creative marketing elements. Assisting small- and medium-sized businesses, he has created new strategies and healed ailing ones.
Brand development, copywriting, graphic design, marketing strategy.
(Public Company; Marketing and Advertising industry)
Currently holds this position
(Non-Profit; Non-Profit Organization Management industry)
2007 — 2009 (2 years )
Specializing in brand identity development and all consumer-facing elements. Experienced in crafting highly-targeted, brand appropriate strategies, print ads, book covers, posters, letterhead, business cards, billboards, welcome and product pages for the web.
(Public Company; Retail industry)
May 2005 — February 2007 (1 year 10 months)
(Marketing and Advertising industry)
2005 — 2007 (2 years )
MBA , Marketing , 2004 — 2006
BA , Mass Communication (Journalism) , 1998 — 2002
Graduated Cum Laude