John Cole

Current

Product Manager at AT&T Interactive
Owner / Online Marketing Consultant at JTC Graphics & Design

Past

Product Manager at Eventful, Inc.
SEO / Web Analytics Specialist at Vizion Interactive
Founder at Follow My Band

Information Architecture / Ux Consultant at Demand Pooling
Founder at SMU Consulting Club
Internal IT Support at Accenture

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3 more...

Education

Southern Methodist University - Cox School of Business

Recommended

12 people have recommended John

Connections

297 connections

Industry

Internet

Websites

ATTi

John Cole’s Summary

My passion for technology began the day I first flipped on my Commodore 64. I've developed a healthy business prowess in the years since and now focus the core of my professional efforts creating and optimizing consumer solutions via the web. A proficient online marketer, I have helped companies increase their profitability and reach millions of new customers.

John Cole’s Specialties:

I possess expert knowledge in the areas of:
Online Marketing, Web Analytics, Google Analytics, Search Engine Optimization, SEO, Usability Testing, Information Architecture, Landing Page Optimization, Multivariate Testing, Split A/B Testing, Product Development, Product Management

John Cole’s Experience

Product Manager

AT&T Interactive

(Public Company; T; Internet industry)

May 2009 — Present (7 months)

Lead SEO initiative for AT&T Interactive online properties, such as Yellowpages.com (a Top 30 site).
Owner / Online Marketing Consultant

JTC Graphics & Design

(Internet industry)

January 1999 — Present (10 years 11 months)

Over the past decade I have managed the development of websites for a wide variety of businesses, helping the business owners think through product strategy, and market their businesses over the internet. Presently, my consulting services focus on SEO, web analytics, and improving website conversion rates.

Tags: Search Engine Optimization, SEO, SEM, Web Analytics, Google Analytics
Product Manager

Eventful, Inc.

(Internet industry)

February 2008 — April 2009 (1 year 3 months)

SEO: Spearheaded company’s SEO efforts leading to a 750% increase in organic search traffic

Product Optimization: Created acquisition tools resulting in a 40x increase in conversions from search visitors
- Redesigned key pages of website resulting in a 270% increase in affiliate revenues

Web Analytics: Setup enterprise-level analytics system and provided reports for our product and marketing teams
- Empowered product team with user feedback through user testing and survey data
SEO / Web Analytics Specialist

Vizion Interactive

(Privately Held; Internet industry)

November 2007 — May 2008 (7 months)

Contracted with interactive agency for 6 months and provided:

SEO: Performed audits and delivered recommendations for Fortune 500 clients. Audited web analytics & reporting for clients.

Process Improvement: Established company processes for reporting and communication with clients.
Founder

Follow My Band

(Music industry)

May 2006 — July 2007 (1 year 3 months)

Launched startup with web-based products for performing artists and music fans.

Built an executive team, advisory board, and hired developers.

Managed development of products from concept and storyboard to live data-driven website.

Won 1st place in SMU's MBA Business Plan Competition & went on to represent SMU at Rice BPC, competing against teams from Harvard & MIT.
Information Architecture / Ux Consultant

Demand Pooling

(Information Technology and Services industry)

December 2005 — May 2006 (6 months)

6 month contract. Responsible for front-end re-design of website. Advised with best practices in areas of online marketing and user experience.

Tags: Information Architecture, Usability, Online Marketing
Founder

SMU Consulting Club

(Management Consulting industry)

January 2005 — August 2005 (8 months)

Started the SMU Consulting Club to raise student awareness of the consulting field, teach them effective techniques for use in case interviews, and to provide them with networking opportunities with top consulting firms. Worked with management consultants from Bain & Company, Boston Consulting Group (BCG), Accenture, Mercer Management Consulting, & McKinsey & Company.
Internal IT Support

Accenture

(Public Company; ACN; Management Consulting industry)

February 2001 — November 2001 (10 months)

Provided technical support to management consultants.

John Cole’s Education

Southern Methodist University - Cox School of Business

Business Administration, Accounting

Full-Tuition Academic Scholarship
Outstanding Entrepreneurship Student
Won 1st Place in the SMU MBA Business Plan Competition (Follow My Band)
Who’s Who Among Students
Student Host for SMU's Annual Board of Trustees Dinner
National Dean’s List

Activities and Societies:

Phi Theta Kappa Honor Society - Member/Webmaster,
Student Government Association - Vice President,
SMU Toastmasters - PR/Web,
SMU Consulting Club - Founder

Additional Information

John Cole’s Websites:

ATTi

John Cole’s Interests:

Dancing (latin and country), Traveling, Experiencing other cultures, Spanish, Wine, Nature (especially the beach), Reading, Mountain Biking, Snowboarding, Krav Maga (martial arts)

John Cole’s Groups:

Krav Maga San Diego,
Web Analytics Wednesdays San Diego,
Formerly: Treasurer of DFW Search Engine Marketing Association, Phi Theta Kappa Honor Society, Refresh Dallas, Design Thinking