SEO, Product Manager at AT&T Yellowpages.com
Greater Los Angeles Area
- Current
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- Product Manager at AT&T Interactive
- Owner / Online Marketing Consultant at JTC Graphics & Design
- Past
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- Product Manager at Eventful, Inc.
- SEO / Web Analytics Specialist at Vizion Interactive
- Founder at Follow My Band
- Information Architecture / Ux Consultant at Demand Pooling
- Founder at SMU Consulting Club
- Internal IT Support at Accenture
- Education
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- Southern Methodist University - Cox School of Business
- Recommended
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11 people have recommended John - Connections
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266
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- Industry
- Internet
- Websites
John Cole’s Summary
My passion for technology began the day I first flipped on my Commodore 64. I've developed a healthy business prowess in the years since and now focus the core of my professional efforts creating and optimizing consumer solutions via the web. A proficient online marketer, I have helped companies increase their profitability and reach millions of new customers.
John Cole’s Specialties:
I possess expert knowledge in the areas of:
Online Marketing, Web Analytics, Google Analytics, Search Engine Optimization, SEO, Usability Testing, Information Architecture, Landing Page Optimization, Multivariate Testing, Split A/B Testing, Product Development, Product Management
John Cole’s Experience
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Product Manager
AT&T Interactive
(Public Company; Internet industry)
May 2009 — Present (3 months)
Develop SEO strategy for AT&T Interactive online properties including YELLOWPAGES.COM (a Top 30 site).
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Owner / Online Marketing Consultant
JTC Graphics & Design
(Internet industry)
January 1999 — Present (10 years 7 months)
Over the past decade I have helped small businesses plan and create websites, think through product strategy, and market their businesses over the internet. Presently, my consulting services focus on SEO, web analytics, and improving site conversions.
Tags: MySQL/PHP, Joomla, Search Engine Marketing, SEO, PPC, Information Architecture, ROI, Web Analytics -
Product Manager
Eventful, Inc.
(Internet industry)
February 2008 — April 2009 (1 year 3 months)
SEO: Spearheaded company’s SEO efforts leading to a 750% increase in organic search traffic
Product Optimization: Created acquisition tools resulting in a 40x increase in conversions from search visitors
- Redesigned key pages of website resulting in a 270% increase in affiliate revenues
Web Analytics: Setup enterprise-level analytics system and provided reports for our product and marketing teams
- Empowered product team with user feedback through user testing and survey data -
SEO / Web Analytics Specialist
Vizion Interactive
(Privately Held; Internet industry)
November 2007 — May 2008 (7 months)
Contracted with interactive agency for 6 months and provided:
SEO: Performed audits and delivered recommendations for Fortune 500 clients. Audited web analytics & reporting for clients.
Process Improvement: Established company processes for reporting and communication with clients. -
Founder
Follow My Band
(Music industry)
May 2006 — July 2007 (1 year 3 months)
Launched startup with web-based products for performing artists and music fans.
Built an executive team, advisory board, and hired developers.
Managed development of products from concept and storyboard to live data-driven website.
Won 1st place in SMU's MBA Business Plan Competition & went on to represent SMU at Rice BPC, competing against teams from Harvard & MIT. -
Information Architecture / Ux Consultant
Demand Pooling
(Information Technology and Services industry)
December 2005 — May 2006 (6 months)
6 month contract. Responsible for front-end re-design of website. Advised with best practices in areas of online marketing and user experience.
Tags: Information Architecture, Usability, Online Marketing -
Founder
SMU Consulting Club
(Management Consulting industry)
January 2005 — August 2005 (8 months)
Started the SMU Consulting Club to raise student awareness of the consulting field, teach them effective techniques for use in case interviews, and to provide them with networking opportunities with top consulting firms. Worked with management consultants from Bain & Company, Boston Consulting Group (BCG), Accenture, Mercer Management Consulting, & McKinsey & Company.
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Internal IT Support
Accenture
(Public Company; ACN; Management Consulting industry)
February 2001 — November 2001 (10 months)
Provided technical support to management consultants.
John Cole’s Education
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Southern Methodist University - Cox School of Business
BBA , Business Administration, Accounting , 2004 — 2007
Full-Tuition Academic Scholarship 2004-2007
Outstanding Entrepreneurship Student for 2007
Won 1st Place in the 2007 SMU MBA Business Plan Competition (Follow My Band)
Who’s Who Among Students 2006
Student Host for SMU's Annual Board of Trustees Dinner 2005
National Dean’s List for 2003-2004 & 2004-2005- Activities and Societies:
- Phi Theta Kappa Honor Society - Member/Webmaster,
Student Government Association - Vice President,
SMU Toastmasters - PR/Web,
SMU Consulting Club - Founder
Additional Information
John Cole’s Websites:
John Cole’s Interests:
Dancing (latin and country), Traveling, Experiencing other cultures, Spanish, Wine, Nature (especially the beach), Reading, Mountain Biking, Snowboarding, Krav Maga (martial arts)
John Cole’s Honors:
Listed Above
John Cole’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
