John Theodore Cole
Director of Search Marketing at National Football League
- Location
- Greater Los Angeles Area
- Industry
- Internet
As a LinkedIn member, you'll join 135 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and John Theodore Cole know in common
- Get introduced to John Theodore Cole
- Contact John Theodore Cole directly
John Theodore Cole's Overview
- Current
-
- Director of Search Marketing & Optimization at National Football League
- Past
-
- Director of Product Management at AT&T Interactive
- Senior Product Manager at AT&T Interactive
- Product Manager at Eventful, Inc.
- SEO / Web Analytics Specialist at Vizion Interactive
- Online Marketing Consultant at JTC Graphics & Design
- Founder at Follow My Band
- Information Architecture / Ux Consultant at Demand Pooling
- Founder at SMU Consulting Club
- Education
-
- La Fundacion de Jose Ortega y Gasset
- Southern Methodist University - Cox School of Business
- Recommendations
-
16 people have recommended John Theodore
- Connections
-
500+ connections
- Websites
John Theodore Cole's Experience
Director of Search Marketing & Optimization
National Football League
Privately Held; 501-1000 employees; Sports industry
January 2012 – Present (1 month) Culver City, CA
Director of Product Management
AT&T Interactive
Public Company; 501-1000 employees; T; Internet industry
October 2010 – January 2012 (1 year 4 months) Los Angeles, CA
Built and managed SEO team for AT&T Interactive web properties
- Directly responsible for YP.com SEO traffic: YELLOWPAGES.com and m.YP.com
- Increased monthly web SEO traffic by 16.1 million visitors
- Increased monthly mobile SEO traffic by 4.9 million visitors
- Increased rankings for non-branded search terms, creating a 1,389% increase in non-branded search traffic
- Brought in additional organic traffic worth $33.2 million in SEM cost savings
- Negotiated contracts with content partners to put in place favorable SEO terms for YP.com
- Optimized SEO channel across both web & mobile platforms
Senior Product Manager
AT&T Interactive
Public Company; 501-1000 employees; T; Internet industry
May 2009 – October 2010 (1 year 6 months) Los Angeles, CA
Managed SEO for YP.com
- Built out web analytics with Omniture, Google Analytics and BI
- Setup mobile analytics & optimized mobile site for SEO
- Empowered colleagues across organization, consulting on SEO and web analytics
- Collaborated with business development team to maximize SEO benefit in partner relationships
- Conducted SEO training for product, marketing, business development, web engineers, and designers
Product Manager
Eventful, Inc.
Privately Held; 51-200 employees; Online Media industry
February 2008 – April 2009 (1 year 3 months) San Diego, CA
- Built out company’s SEO program leading to a 750% increase in organic search traffic
- Created product that resulted in a 40x increase in conversions from search visitors
- Redesigned key pages of website resulting in a 270% increase in affiliate revenue
- Implemented enterprise-level web analytics, empowering product and marketing teams with actionable reports
- Facilitated user testing and developed site-wide survey product, thus providing invaluable customer insights
SEO / Web Analytics Specialist
Vizion Interactive
Privately Held; 11-50 employees; Internet industry
November 2007 – May 2008 (7 months)
Contracted with interactive agency for 6 months
- Provided SEO recommendations for Fortune 500 clients
- Audited web analytics & monthly reporting for clients
- Streamlined company processes for reporting and communicating with clients
Online Marketing Consultant
JTC Graphics & Design
January 1999 – May 2008 (9 years 5 months)
Over the past decade I managed the development of websites for a wide variety of businesses, helping business owners develop an online marketing strategy to acquire new customers and further engagement existing customers. Ultimately, my consulting services centered around SEO, web analytics, and increasing conversions.
Tags: Search Engine Optimization, SEO, SEM, Web Analytics, Google Analytics, User Testing
Founder
Follow My Band
May 2006 – July 2007 (1 year 3 months) Dallas, TX
Launched startup with web-based products for performing artists and music fans.
- Built an executive team, advisory board, and hired employees.
- Managed development of products from concept and storyboard to live production website.
- Won 1st place in SMU's MBA Business Plan Competition & represented SMU at Rice BPC, competing against teams from Harvard & MIT.
Founder
SMU Consulting Club
January 2005 – August 2005 (8 months)
Started the SMU Consulting Club to raise student awareness of the consulting field, teach them effective techniques for use in case interviews, and to provide them with networking opportunities with top consulting firms. Worked with management consultants from Bain & Company, Boston Consulting Group (BCG), Accenture, Mercer Management Consulting, & McKinsey & Company.
John Theodore Cole's Summary
Over the past decade I have pursued my entrepreneurial passion in web technologies, becoming a proficient online marketer & product manager. I have a proven track record of creating value for my companies by increasing organic traffic, particularly the segment of customers who are most valuable to the business.
I leverage market research and business intelligence data to drive initiatives according to their ability to create profit and long-term value for the business. I have enjoyed helping companies increase their profitability, literally reaching millions of new customers on the internet each and every month.
Specialties
Online Marketing, Search Engine Optimization, SEO, CRO, Conversion Rate Optimization, Web Analytics, Omniture SiteCatalyst, Omniture Discover, Google Analytics, Google Website Optimizer, Usability Testing, Information Architecture, Landing Page Optimization, Multivariate Testing, Split A/B Testing, Product Development, Product Management, Business Intelligence
John Theodore Cole's Education
La Fundacion de Jose Ortega y Gasset
Spanish & International Business; Studied abroad for 6 months in Madrid, Spain
Southern Methodist University - Cox School of Business
Business Administration, Accounting
Full-Tuition Academic Scholarship
Outstanding Entrepreneurship Student
Won 1st Place in the SMU MBA Business Plan Competition (Follow My Band)
Who’s Who Among Students
Student Host for SMU's Annual Board of Trustees Dinner
National Dean’s List
Activities and Societies: Phi Theta Kappa Honor Society - Member & Officer, Student Government Association (NLC) - Vice President, SMU Toastmasters - Officer of PR/Web, SMU Consulting Club - Founder
Contact John Theodore for:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
John Theodore Cole's Additional Information
- Websites:
- Interests:
-
Traveling, Dancing (latin, country, hip hop), Self-improvement, Mountain Biking, Snowboarding, Krav Maga, Capoeira, Body Building, Experiencing other cultures, Nature, Reading
- Groups and Associations:
-
Landmark Education Mankind Project, Initiated Feb 2010 Formerly: DFW Search Engine Marketing Association, Phi Theta Kappa Honor Society, Refresh Dallas, Krav Maga San Diego,Web Analytics Wednesdays San Diego,
-
- Honors and Awards:
-
Listed Above
View John Theodore Cole’s full profile to...
- See who you and John Theodore Cole know in common
- Get introduced to John Theodore Cole
- Contact John Theodore Cole directly
