John Cole

Current

• Product Manager at Eventful, Inc.

Past

• SEO/Web Analytics Specialist at Vizion Interactive
• Founder / President at Follow My Band
• Consultant at JTC Graphics & Design

• I.A. Consultant at DEPO
• Founder at SMU Consulting Club
• Internal IT at Accenture

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Education

• Southern Methodist University - Cox School of Business

Recommended

9 people have recommended John

Connections

222 connections

Industry

Internet

Websites

• Eventful
• Dallas Events

John Cole’s Summary

John Cole’s Specialties:

Product Management, Web Analytics, Search Engine Optimization, Usability Testing, Information Architecture

John Cole’s Experience

• Product Manager

  Eventful, Inc.

  (Internet industry)

  February 2008 — Present (10 months)

  Website Testing: I utilize split flow and multivariate testing to optimize pages on our site and to improve site conversion rate
  Web Analytics: I setup and and manage a system using both Google Analytics & in-house analytics that provides our team essential insights from our users' interactions with Eventful.com
  Product Management: I get to define new products/features & iteratively improve existing ones
  User Testing: I introduced this practice at Eventful and made it a standard part of product development/improvement
  SEO: I head up our SEO efforts and am responsible for identifying opportunities in this area and executing on them

• SEO/Web Analytics Specialist

  Vizion Interactive

  (Privately Held; 1-10 employees; Internet industry)

  November 2007 — May 2008 (7 months)

• Founder / President

  Follow My Band

  (Privately Held; 1-10 employees; Music industry)

  May 2006 — June 2007 (1 year 2 months)

  Launched web startup to enable music fans to share their concert experiences and help artists promote their upcoming shows.

• Consultant

  JTC Graphics & Design

  (Internet industry)

  January 1999 — January 2007 (8 years 1 month)

  Helped small businesses plan and create websites, think through product strategy, and market their businesses over the internet.
  
  Tags: MySQL/PHP, Joomla, Search Engine Marketing, Information Architecture, ROI, Web Analytics

• I.A. Consultant

  DEPO

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  January 2006 — June 2006 (6 months)

  Responsible for front-end re-design of website. Also helped them with best practices in areas of online marketing and user experience.
  
  Tags: Information Architecture / Usability Consulting

• Founder

  SMU Consulting Club

  (Educational Institution; 11-50 employees; Management Consulting industry)

  January 2005 — August 2005 (8 months)

  Started the SMU Consulting Club to raise student awareness of the consulting field, teach them effective techniques for case interviews, and provide them with network opportunities with consulting firms.

• Internal IT

  Accenture

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  February 2001 — November 2001 (10 months)

John Cole’s Education

• Southern Methodist University - Cox School of Business

  BBA, Business Administration / Entrepreneurship, 2004 — 2007

  Full-Tuition Academic Scholarship 2004-2007
  Outstanding Entrepreneurship Student for 2007
  Won 1st Place in the 2007 SMU MBA Business Plan Competition (Follow My Band)
  Who’s Who Among Students 2006
  Student Host for SMU's Annual Board of Trustees Dinner 2005
  National Dean’s List for 2003-2004 & 2004-2005

  Activities and Societies:

  Phi Theta Kappa Honor Society - Member/Webmaster,
  Student Government Association - Vice President,
  SMU Toastmasters - PR/Web,
  SMU Consulting Club - Founder

Additional Information

John Cole’s Websites:

• Eventful
• Dallas Events

John Cole’s Interests:

Dancing (latin and country), Travel, Cultures, Spanish, Wine, Nature (especially the beach), Reading, Mountain Biking, Krav Maga (martial arts), Surfing, Kiteboarding, Snowboarding

John Cole’s Groups:

Krav Maga San Diego,
Web Analytics Wednesdays San Diego,
Formerly: Treasurer of DFW Search Engine Marketing Association, Phi Theta Kappa Honor Society, Refresh Dallas, Design Thinking

•    Southern Methodist University Alumni
•    Search Engine Strategies Conference & Expo
•    Dallas Ft Worth Search Engine Marketing Association

John Cole’s Honors:

Listed Above

John Cole’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch