VP, Social Media at Porter Novelli
Greater New York City Area
- Current
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- VP, Social Media at Porter Novelli
- Past
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- Author at "Tactical Transparency"
- VP, Business Development at Blog Talk Radio
- Lead Organizer at PodCamp NYC
- Education
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- Messiah College
- Recommended
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22 people have recommended John - Connections
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500+
connections
- Industry
- Online Media
- Websites
John Havens’s Summary
John C. Havens is VP of Social Media at Porter Novelli and author of the book, "Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand" (Wiley).
Before working at Porter John was VP of Business Development at BlogTalkRadio where he helped launch and develop the Branded Network/white label version of BTR that was the company's primary source of revenue. In a little over a year, John was responsible for bringing in over 70% of revenue for the company and brought in/closed clients like Walmart, Ford, PepsiCo, Century 21, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommer’s, Wiley Publishing, Woman’s Day, and the USPS among others.
John has been blogging about social media since 2005 when he was the first Guide to Podcasting at About.com. A frequent speaker on transparency, John's work has been featured on ADOTAS and Fast Company. He also was Lead Organizer for the two largest New York City Unconferences (PodCampNYC) to date, where he led a team of ten volunteers for events where over 1,500 people attended and 150 people spoke. John was also chief sponsorship coordinator, bringing in over $50,000 for both events.
John moved to NYC in 1992 to pursue a career in acting, where he was featured (principal/speaking roles) on Broadway (and off) in TV, and Film. Along the way he tried his hand at writing corporate scripts and fell into marketing, consulting, and PR. He has written six non-fiction titles, one novel, two one-person shows, plays guitar/harmonica, runs a Father’s Group, and loves the fact that the new media marketplace allows for people from varied and colorful backgrounds to speak their voice with passion and conviction.
John Havens’s Specialties:
Business Development, Podcast/New Media Consultation, Marketing, Copywriting, ghostwriting, web copy, full-length non-fiction (as marketing/PR materials for clients).
John Havens’s Experience
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VP, Social Media
Porter Novelli
(Public Company; OMC; Public Relations and Communications industry)
August 2009 — Present (4 months)
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Author
"Tactical Transparency"
(Marketing and Advertising industry)
January 2008 — August 2009 (1 year 8 months)
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (Wiley, 2008; http://www.amazon.com/Tactical-Transparency-International-Association-Communicators/dp/0470293705) features over sixty interviews with recognized leaders in the social media arena along with multiple case studies of brands and organizations utilizing online applications to build community and engender trust with their employees, consumers and constituents.
"Where Groundswell summarized again the phenomena that is social media marketing and became the replacement "textbook" for those who wanted to catch up quickly, Tactical Transparency does the same for corporate PR.Tactical Transparency is a great, catch-up guide to how social media impacts communications. If there was only one book you could read to learn (as you also apply social media to your life, of course), this is it."
-John Bell, Managing Director & Executive Creative Director at Ogilvy Public Relations Worldwide
"Imagine the challenge of learning the tactics of communicating in a world where technology renders instantaneous, unscripted experiences, where the will of the people is spoken loudly across multiple immediate distribution points, and where the world has easy access to much more of the data and facts. Holtz and Havens deliver a book that starts a whole new conversation, one around the business impact of transparency, and how corporate communications must change today to adapt, or risk much more down the road."
-Chris Brogan Social Media Strategist at chrisbrogan.com
"Organizations of any size should recognize the value of being transparent and make employees part of the journey. Using effective scenarios and real examples, this book will help results coming from embracing authenticity in communicating to customers, partners and internal employees."
-Paolo Tosolini New Media Business Manager, Microsoft Corp. -
VP, Business Development
Blog Talk Radio
(Privately Held; Broadcast Media industry)
June 2007 — August 2009 (2 years 3 months)
Helped created and develop BTR's Branded Networks, the white label technology that has been the company's chief source of revenue. In a little over a year, John helped bring in/close over 70% of BTR's revenue with clients like Walmart, Ford, PepsiCo, Century 21, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommer’s, Wiley Publishing, Woman’s Day, and the USPS among others.
Developed onsite/conference version of BlogTalkRadio as a means for business development and revenue, booking and recording interviews live at Jeff Jarvis’ Networked Journalism Conference, Sun Microsystem’s Startup Camp, The Online News Association (2007), Book Expo America (with Wiley Publishing as a client), BlogWorldExpo (twice), Java One (Sun Microsystems) and the Word of Mouth Marketing Association, among others.
Managed team of salespeople while also coordinating CRM efforts with Account Executives and Operations areas.
PR efforts include securing multiple speaking engagements for BTR’s CEO, writing multiple press releases, organizing on and offline events as a means for business development and sales.
While BTR was in earlier stages, managed multiple client relationships from close to launch of their Branded Network with repeated touch points throughout their campaigns. Deepest client relationships include Sun Microsystems, Woman’s Day, Walmart, and Century 21 among others.
Created and maintained multiple shows on BTR and featured interviews with hundreds of social media thought leaders, C-Level luminaries and celebrities including Chris Anderson, Jonathan Schwartz, Chris Brogan, Guy Kawasaki, Scott Monty and more. -
Lead Organizer
PodCamp NYC
(Telecommunications industry)
September 2006 — April 2008 (1 year 8 months)
As Lead Organizer, helped to formulate a specific business and marketing plan for the branding and coordination of PodCamp NYC 1.0 and 2.0. Working with a group of over a dozen volunteers both events had over 1,300 attendees and 150 speakers and garnered press from The New York Sun, CNET and BusinessWeek. Brought in $50,000 as chief sponsorship coordinator and navigated a major venue change two weeks before the event along with balancing an unconference sensibility of attendees with the pragmatic needs of running a large scale event in mid-town Manhattan.
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Founder
Podcast Vision and Voice
(Marketing and Advertising industry)
March 2006 — May 2007 (1 year 3 months)
Founder and Principal Creative for podcast/new media consulting firm with clients focused in tech and communications sectors. Clients included AIM Global (RFID Trade Association), IMC, and Idea Champions (Innovation Consultancy) among others.
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Chief Connections Officer
Idea Champions
(Online Media industry)
April 2006 — March 2007 (1 year )
As a consultant for this leading Innovations firm, helped create "The Breakthrough Cafe," an interactive live event designed to help brands brainstorm ideas from conception to fruition. Designed successful Cafe for General Mills and also secured positive PR via this article about the Cafe from Fast Company: http://www.fastcompany.com/magazine/102/next-dispatch.html.
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Guide to Podcasting
About.com
(Public Company; NYT; Internet industry)
2005 — 2007 (2 years )
As the first About.com Guide to Podcasting wrote, edited, recorded and produced over 200 articles and 50 podcasts. While Social Media was in its infancy, interviewed multiple leaders in the business world identifying early ROI for online media beyond banners and clicks. Wrote and created an audio version of "Sound Theory" a white paper featuring research from IBM, GE, eMarketer and numerous thought leaders on how social media would be profitable in the near and long-term. Created a massive rolodex of online luminaries, interviewing and featuring them before they gained widespread notoriety allowing for multiple long term friendships forged from mutual trust as mutual pioneers in the space.
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Professional Actor
Entertainment Industry
(Entertainment industry)
September 1992 — December 2006 (14 years 4 months)
Performed as a principal actor on and off Broadway, TV and film in NYC for over a decade. Full Film/TV bio here: http://www.imdb.com/name/nm0369776/. Performed as principal actor in over 40 corporate videos and live presentations, writing scripts ("make this funny") for multiple brands like SONY, Mattel and AMEX as a foray into marketing. As an actor, honed networking techniques to merge creative craft with business acumen while successfully segueing into the corporate world.
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Freelance Writer
ADOTAS
(Privately Held; Marketing and Advertising industry)
March 2005 — October 2005 (8 months)
Wrote multiple articles on social media and marketing. Articles available here: http://www.adotas.com/author/johnhavens/.
John Havens’s Education
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Messiah College
BA , Theatre, History , 1987 — 1991
- Activities and Societies:
- Coffeehouse, Plays, Musicals
Additional Information
John Havens’s Websites:
John Havens’s Interests:
Blues Music, Thrillers
John Havens’s Groups:
The Association for Downloadable Media, SAG, AEA, AFTRA.
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International Network of Social-Eco Entrepreneurs -
Association for Downloadable Media -
Tactical Transparency -
Social Media Advertising Consortium
John Havens’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
