
Senior Sales Strategic Marketing
Greater Seattle Area

Senior Sales Strategic Marketing
Greater Seattle Area
SENIOR SALES AND MARKETING STRATEGIST
Driven, analytical and professional architect of practical marketing strategies with over 20 years experience within a variety of highly competitive industries. Motivator of team members, employees and customers through consensus building and a polished public and corporate presentation style. Skilled at creating and deploying customer acquisition campaigns targeting both horizontal and vertical customer segments as well as multi-tiered channel organizations. Skilled at negotiating large win-win capital expenditures including a $40M contract to AT&T that reduced operational costs by $2.5M initially and $1.5M annually afterward by developing a unique data and communication distribution solution.
(Public Company; MSFT; Computer Software industry)
July 2008 — March 2009 (9 months)
• Lead corporate global managed ISV communications to field marketing organizations across 42 subsidiaries.
• Coordinated global partner satisfaction survey reporting impacting executive performance and compensation.
• Field liaison between area leads and corporate resources and programs (i.e. CRM, Spinnaker.)
• Lead monthly Regional 1: many LiveMeeting calls with field business and technical teams.
• Drove managed ISV reporting product adoption and evaluation metrics toward annual portfolio review.
(Public Company; MSFT; Computer Software industry)
September 2007 — February 2008 (6 months)
• Managed stakeholder website revisions through launch of the customer facing BizTalk Server 2006 R2.
• Responsible for SOA/BPM Website development and concurrent launch of Oslo product.
• Coordinated all stakeholder content input across both SOA and BizTalk Server Websites.
• Refreshed a customer to customer reference program with application platform marketing segment.
• V-Team responsibility across business group and stakeholders coordinating future events promotion.
(Public Company; MSFT; Computer Software industry)
January 2007 — September 2007 (9 months)
• Managed relationships with AMD, Intel and Dell for SQL Server Global Marketing Group.
• Program Management of customer evidence, reference platform and whitepaper development.
• Organized budget planning, forecasting, purchase order/invoice functions and reporting for the worldwide team.
(Public Company; MSFT; Computer Software industry)
October 2005 — September 2006 (1 year )
• Gathered customer evidence and organized to support “Get the Facts” for Windows Server used for case studies, PR, videos, executive briefings, print and television advertisement.
• Orchestration of cross organization virtual teams to qualify, approve and document evidence for both enterprise, and mid-market worldwide Windows Server product & business groups and third party contractors.
• Reported monthly status of customer evidence pipeline for distribution throughout the Windows Server & Tools organization detailing customer evidence status, PR and advertising roadmaps.
(Privately Held; Computer Hardware industry)
June 2004 — September 2005 (1 year 4 months)
• Increased sales by $5M+ within Wal-Mart and CapitalOne with different products (Top Salesperson 2004).
• Initiated sales through eBay resulting in of $500K of Cisco, Sun, IBM, and Hewlett Packard in the first year.
• Converted eBay sales to new corporate accounts that purchased at double the average industry margins.
(Computer Hardware industry)
March 2001 — May 2003 (2 years 3 months)
• Assisted in launching marine PC navigation and entertainment business for the recreational boating market.
• Demonstrated navigation software and hardware products at major industry trade shows.
• Established multi-tier distribution channels responsible for product sales, installation, and service.
• Doubled revenue from $750K to $1.5M in two years promoting PC-based navigational systems.
(Computer Software industry)
2001 — 2001 (less than a year)
(Public Company; IBM; Information Technology and Services industry)
January 2000 — February 2001 (1 year 2 months)
• Established sales campaign for Northwest startup companies to increase sales of IBM UNIX and Web servers.
• Gained executive support for a $2.5M incubator program providing proof of concept on IBM products.
• Introduced and hosted events designed to bring local VCs and IBM together with internet startup companies.
BS , Business Administration, Marketing , 1974 — 1979
Diploma , 1971 — 1973
Integration of New Technology Improving Connectivity, Marine Navigation and Communication (Sailing), Amateur Radio Operation / Emergency Preparedness, Skiing