
SEO Manager at MediaWhiz and SEO101 Co-Host on WebmasterRadio.fm
West Palm Beach, Florida Area

SEO Manager at MediaWhiz and SEO101 Co-Host on WebmasterRadio.fm
West Palm Beach, Florida Area
I am a search marketing veteran with years of practical experience working both as an in-house SEO and a search marketing agency executive. Through my experiences speaking at industry trade shows and writing on SEO, I know my place is in teaching the craft. I love to teach SEO either through individual consulting or class room based instruction. Sharing my knowledge and years of experience is my goal in this industry.
Teaching and coaching SEO at all levels of experience.
Practical experience on hundreds of web sites.
A focus on SEO Strategy and related Issues.
Detail oriented site analysis skills.
Full developed social media presence.
Ability to build and manage quality SEO teams.
(Marketing and Advertising industry)
May 2009 — Present (7 months)
Weekly online radio podcast with Ross Dunn on SEO for people new to the Industry. Tune in every Mondya at 5:00pm EST.
(Internet industry)
December 2008 — Present (1 year )
Responsible developing client strategy and implementation for all SEO related product including Web Site Audits, Content Development, Link Building, Local Search, Social Media, Reputation Management and Competitive Analysis.
(Marketing and Advertising industry)
November 2007 — Present (2 years 1 month)
Founder of this Search Engine Marketing Firm with a specialization in organic search strategies and training. Focusing on SEO and Social Media to provide results for everything from Reputation Management to higher search rankings.
(Public Company; Marketing and Advertising industry)
October 2006 — October 2007 (1 year 1 month)
Department head and company executive dedicated to building and expanding the capabilities of organic search for the company. Personally performed search engine optimization services on high profile and highly challenging client sites. Provided in-house and client training as well as wrote technical white papers on SEO topics. Performed and wrote a number of SEO training Webinars offered for sale to the companies client base.
(Marketing and Advertising industry)
2004 — 2006 (2 years )
Originally hired to manage Platinum and Gold level Overture and AdWords accounts, my duties evolved to include many aspects of the companies marketing plan. Along with PPC, PFI and PFA management; Perform organic optimization of the companies 18 websites as well as restructuring of core site behaviors to increase SE placement and traffic conversion all with an eye toward a increasing ROI. Additionally was responsible for all affiliate marketing and communications using Commission Junction and in house affiliate programs.
(Consumer Goods industry)
2002 — 2004 (2 years )
Primarily responsible for website optimization and management of pay-per-click (PPC) and pay-for-inclusion (PFI) advertising campaigns, including Google Adwords, Overture, Looksmart, Inktomi PFI, Ah-ha, Sprinks and others. Performed detailed ROI and effectiveness reporting, as well as overall web site performance evaluations. Also responsible for continued development of organic traffic.
1998 — 2001