John Blue

Current

Chief of Community Creation at Truffle Media Networks, LLC
The box is broken! Get people thinking and innovating at InnovationCreation

Past

Disrupting the pharmaceutical industry, one innovation at a time at eLilly, a division of Eli Lilly and Company
CTAC at Indiana University

Education

Indiana University Bloomington
Indiana University Bloomington

Connections

399 connections

Industry

Online Media

John Blue’s Summary

John Blue, as Chief of Community Creation for Truffle Media Networks, has responsibility for developing the ability to engage audiences through marketing, technology, and in person interactions. John has a background in software development, innovation and idea generation and management (ideation), marketing in new media environments, and small business development issues.

John has a BS (1985) and an MS (1992) in Computer Science from Indiana University, and has worked in various positions small and large corporations.

John has been involved in developing and creating podcasts since Dec 2004, when the name "podcasting" came to life. He is a member of the Association of Downloadable Media, the IU School of Informatics Alumni Association Board of Directors, the Lilly Alumni Association, the IUPUI Computer Information Technology department advisory group, and the Indiana Biomedical Entrepreneur Network.

John blogs regularly at InnovationCreation.US about innovation, ideation, and the issues of taking ideas to products.

John Blue’s Specialties:

Innovation acceleration, idea generation and advancement, use of social tools to bring people together for a purpose, co-producer of the podcasts BeefCast, DairyCast, PoultryCast, SwineCast, CropVillage, Ag Media Conversations, and Bits of Informatics through Truffle Media Networks (www.TruffleMedia.com) for the animal production industry, experience in applying information technology to create added value to sharing the story.

John Blue’s Experience

Chief of Community Creation

Truffle Media Networks, LLC

(Privately Held; Farming industry)

June 2006 — Present (3 years 7 months)

Create, produce, and delivery of agriculture business media to the animal health industry, including BeefCast, DairyCast, CropVillage, PoultryCast, and SwineCast. Leveraging new media tools in a traditional media industry to advance the spread of usable agricultural information.
The box is broken! Get people thinking and innovating

InnovationCreation

(Privately Held; 1-10 employees; Pharmaceuticals industry)

March 2006 — Present (3 years 10 months)

John Blue, through InnovationCreation (http://www.InnovationCreation.us), helps guide companies through idea generation, idea innovation, and making those innovations a success. Highlights include working with clients to challenge their assumptions to create and remake products, leveraging wisdom of crowds and information markets to discover new directions, and helping ideas achieve orbital innovation velocity through the use of social tools and innovation techniques.
Disrupting the pharmaceutical industry, one innovation at a time

eLilly, a division of Eli Lilly and Company

(Public Company; 10,001 or more employees; LLY; Pharmaceuticals industry)

November 2003 — March 2006 (2 years 5 months)

"Disrupting the pharmaceutical industry, one innovation at a time" represents the focus of the eLilly team. Look at how pharmaceutical R&D and sales/marketing is done today and you will see stress on the systems=> look at the public data on sales and marketing costs compared to the sales revenue. Or take a look at the R&D dollars spent versus new NDA (New Drug Applications) to the FDA.

eLilly was about discovering new ways to do sales/marketing and R&D, not just incremental ways but disruptive and, sometimes, radical. Ideas that came out of eLilly spured on companies that include: Maaguzi, Indigo Biosystems, Coalesix, InnoCentive, Scientuer, YourEncore, and Truffle Media Networks.
CTAC

Indiana University

(Educational Institution; 10,001 or more employees; Higher Education industry)

1994 — 1996 (2 years )

John Blue’s Education

Indiana University Bloomington

MS , Computer Science , 1990 — 1992
Indiana University Bloomington

BS , Computer Science , 1981 — 1985

Additional Information

John Blue’s Interests:

Trampoline ,Trapeze, Unit oragami, cool ideas, reading HOW magazine, ID magazine, Fast Company, and Dwell.

John Blue’s Groups:

Indiana University School of Informatics Alumni Association Board (serving as President),
IUPUI Computer & Information Technology Advisory Board,
Indiana Biomedical Entrepreneur Network,
Indiana Health Industries Association, Smaller Indiana book club, killer innovation podcast group, Association for Downloadable Media