
President at Shore Communications Inc. and Owner, Shore Communications Inc.
Greater New York City Area

President at Shore Communications Inc. and Owner, Shore Communications Inc.
Greater New York City Area
John Blossom is one of the most widely recognized content industry analysts, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets. Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups as well as speaking engagements at major conferences and advisory services for senior industry executives.
Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including the marketing and development of financial information services at global financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports.
Mr. Blossom has been quoted in many major news and trade publications and media outlets, including The Wall Street Journal, CEO Magazine, BusinessNow, EContent Magazine, Wall Street and Technology, Waters Magazine and Securities Industry News, USA Today, the Financial Times and Simba Research. Mr. Blossom's ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog. Mr. Blossom is the author of the book "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future," published by John Wiley & Sons, Inc. in January 2009.
AREAS OF EXPERTISE
Content publishing, content technology, thought leadership, social media, Web 2.0, knowledge management, online collaboration, strategic content marketing, market research, market analysis, business plan development and analysis, product analysis and development, user interface design and development, financial information markets, realtime financial information distribution.
(Privately Held; 1-10 employees; Market Research industry)
April 1997 — Present (12 years 8 months)
Founder of Shore Communications Inc., a company devoted to the research and implementation of industry-leading concepts in content and related technologies. Lead a virtual team of senior market analysts in the development of premium research products sold to leading global companies focusing on professional content publishing and purchasing. Products include premium reports, private advisory services,private research, regular Weblog coverage of the content marketplace, weekly newsletters and daily industry headlines.
(Privately Held; 11-50 employees; Market Research industry)
October 2000 — October 2002 (2 years 1 month)
Analyst coverage and confidential research and advisory services for buyers, sellers and facilitators of information content products and services in major market sectors, including the Corporate Credit and Financial sectors and Content Software and Technologies. Serviced a wide base of senior managers in Global 2000 and startup companies on a confidential advisory basis.
Delivered numerous briefings and reports on key topics in the content industry, including research in to market trends, market sizing, content providers, user and market sector profiles. Developed and delivered presentations and research on key topics and trends in the content industry for leading industry executive in numerous live and online settings and reports.
Lead a team in the design and development of a highly innovative and successful commercial Web site that integrated in the sale of research online in a content management environment.
(Management Consulting industry)
1998 — 1999 (1 year )
(Public Company; Publishing industry)
1995 — 1998 (3 years )
(Public Company; Publishing industry)
1990 — 1995 (5 years )
(Management Consulting industry)
1990 — 1994 (4 years )
(Information Technology and Services industry)
1986 — 1990 (4 years )
(Management Consulting industry)
1986 — 1990 (4 years )
B.A. , English , 1972 — 1976
Graduate work in marketing, computer science, accounting, financial markets
content, publishing, media, technology, Web 2.0, social media, speaking engagements, press contacts, consulting, research, sailing, duckpin bowling
Software and Information Industry Association
American Business Media, NFAIS
John Blossom's Shore Communications Inc. has received the EContent Magazine award in 2004 and 2005 as one of the 100 most important companies in the content industry. His ContentBlogger weblog received the SIIA 2007 CODiE Award for Best Media Blog.
John Blossom is a frequent speaker and panel moderator at industry events, including:
SIIA Information Industry Summit
Buying and Selling eContent
ASIDIC
BookExpo
OCLC Symposium at the ALA Conference
SLA Conference
NFAIS
Search Engine Strategies
SIIA Brown Bag Luncheons
Newspapers and Journals and broadcast interview and quotes include:
- Wall Street Journal
- Financial Times
- Reuters
- USA Today
- MarketPlace (American Public Radio)
- CEO Magazine
- ABC Radio National
- EContent Magazine
- Intranet Journal
- Information Today
- ClickZ News
- Upgrade Magazine
- KMWorld
- BusinessNow television
- Wall Street and Technology
- Waters Magazine
- Securities Industry News