
Audience Development/Marketing Manager
Greater New York City Area

Audience Development/Marketing Manager
Greater New York City Area
Circulation/Marketing professional with 10 years of broad publishing experience in controlled and paid journals, including new product launches and start-ups. In addition, having 5years of BPA Worldwide experience. Specialties include audience and product development, online promotion, direct mail, electronic publishing and strong database fulfillment background. Thorough knowledge of BPA Rules & Regulations and postal requirements. Oversee and supervise important business operations including budgeting, branding, vendor relations as well as contract negotiations and list purchasing.
Bi-lingual (Speak and read Spanish)
Gathering Market Knowledge
Direct Marketing
Marketing & Branding
Managing Resources
Audience Development
Strategic Planning
BPA and ABC Rules & Regulations
USPS Postal Requirements
Controlled & Paid Circulation
Market Analysis
Print & Digital Subscriptions
Web Subscriptions
Budget Management
Research List Acquisitions
Circulation Database Fulfillment
(Public Company; Health, Wellness and Fitness industry)
September 2003 — Present (5 years 11 months)
I have been with New York Sports Club in West Nyack, NY since 2003 where I bring a very focused approach to training, implementing my years of experience with strength, cardiovascular and flexibility training. I love to work with people interested in sports specific training including skiing and baseball. I have always enjoyed all aspects of physical fitness and wanted to share my passion and knowledge with others in a structured setting. Working at NYSC gives me the opportunity to train individuals in a one-on-one or group setting with first class equipment.
Certifications and Specialties:
National Academy of Sports Medicine -
Personal Trainer
National Academy of Sports Medicine -
Corrective Exercise Specialist Workshop
Aerobics and Fitness Association of America -
Personal Trainer
CPR and AED
(Publishing industry)
2007 — 2008 (1 year)
(Publishing industry)
2005 — 2006 (1 year)
(Privately Held; 51-200 employees; Publishing industry)
2004 — 2005 (1 year)
-Responsible for distribution and marketing for two print journals Cigar Aficionado and Food Arts.
-Create and maintain direct mail, e-mail and renewal models for both journals.
-Prepare print order, billing and renewal efforts for both journals.
-Assist in preparing ABC and BPA Statements and providing audit materials for annual audit.
-Reorder stock for single, gift and corporate bills including invoices.
-Handle customer service inquiries via phone, mail and e-mail.
(Public Company; 10,001 or more employees; TOC; Information Technology and Services industry)
July 1999 — January 2004 (4 years 7 months)
-Responsible for overall distribution and direct marketing, including web subscriptions, for five print
Publications (Contemporary Ob/Gyn, Contemporary Pediatrics, Contemporary Urology, Drug Topics
and Journal of the American Association of Physician Assistants).
-Prepared annual budget for all five print publications with a combined revenue of $1.2 million and total expenses of $830K. Provided monthly forecasts, which include re-classes and accruals.
-Selected direct mail packages for paid, contollled and renewal efforts.
-Provide copy for “subscribe to us” pages via email and purchase email addresses for two e-magazines
(Business & Health and Patient Care for the Nurse Practitioner).
-Responsible for preparing and filing BPA International Circulation Statements and overseeing the audits on each, once a year.
-Supervised an Associate Fulfillment Manager in preparing monthly circulation counts for print orders.
(Publishing industry)
1994 — 1999 (5 years)
BA , Marketing , 1990 — 1992