John Armato

Current

• Senior Partner at Fleishman-Hillard International Communications

Past

• Senior Copywriter at MMG Worldwide
• Director of Community Relations at Avila University
• Freelancer at Creative Brainstorms (Self-employed)

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Education

• University of Missouri-Kansas City
• Winnetonka High School

Recommended

23 people have recommended John

Connections

484 connections

Industry

Public Relations and Communications

Websites

• My Agency
• My Book Store
• My Blog

John Armato’s Summary

John Armato is a marketing communications veteran who provides strategic counsel for corporate, nonprofit, and association clients. Known as a creative thinker, passionate presenter, and insightful facilitator, he helps organizations position their brands, develop their messages, and generate effective ideas for achieving their business objectives. He has spent a dozen years at Fleishman-Hillard, 20 years in communications, and a lifetime pursing creativity as a musician, graphic designer, and writer.

He has led or been an integral part of teams working with major general consumer, food and healthcare brands and companies such as Procter & Gamble, Hallmark, H&R Block, Subway Restaurants, Universal Orlando Resort, Visa, Dunkin’ Brands, and Genentech, as well as associations and organizations such as the Egyptian Tourism Authority, U.S. Potato Board, California Cut Flower Commission and National Association of Insurance Commissioners.

Mr. Armato is in demand to lead “big idea” brainstorm sessions, which he has done for such clients as Hallmark, Gatorade, Visa, and Novartis. He also designs and delivers professional development programs related to the creative process, plan development and writing. He is a popular speaker across the Fleishman-Hillard network and at client meetings and professional conferences. His training programs and keynote presentations have been featured at the Wharton School, CIGNA, Philanthropy Midwest, PRSA Teleseminar, Ragan’s Strategic Media Relations conferences, and others.

Mr. Armato maintains a blog on the creative process, communications and a life of ideas titled “Think Inside The Box” at www.johnarmato.com/blog.

A graduate of the University of Missouri-Kansas City, Mr. Armato also is a professional musician and serves on the board of trustees of VanderCook College of Music in Chicago.

John Armato’s Specialties:

Consumer product launches, positioning, messaging, mission/vision/values development, brand communications, brainstorm facilitation, strategic planning, creative strategy

John Armato’s Experience

• Senior Partner

  Fleishman-Hillard International Communications

  (Public Company; Public Relations and Communications industry)

  1996 — Present (13 years )

• Senior Copywriter

  MMG Worldwide

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  April 1996 — September 1996 (6 months)

• Director of Community Relations

  Avila University

  (Educational Institution; 201-500 employees; Higher Education industry)

  June 1990 — April 1996 (5 years 11 months)

• Freelancer

  Creative Brainstorms (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  May 1988 — June 1991 (3 years 2 months)

  Freelance writer for national and local magazines and newspapers, graphic designer, and public relations consultant

John Armato’s Education

• University of Missouri-Kansas City

  1983 — 1987

• Winnetonka High School

  1979 — 1982

Additional Information

John Armato’s Websites:

• My Agency
• My Book Store
• My Blog

John Armato’s Interests:

Creative process, communications, a life of ideas, jazz, drums, magic, reading, writing

John Armato’s Groups:

Former member: Council of Public Relations Firms, Agency Marketing Committee
American Creativity Association
Creative Education Foundation
American Federation of Musicians
Board of Trustees: VanderCook College of Music
International Brotherhood of Magicians

•    Creativity Champions
•    University of Missouri Kansas City Alumni
•    Magic In Business
•    Entertrainment - Learning while Laughing
•    Fleishman-Hillard Employees and Alumni
•    JAZZ MUSICIANS OF THE WORLD
•    Game Changers

John Armato’s Honors:

Two Silver Anvils (National PRSA)
Multiple PRISM awards (Kansas City PRSA)
Sabre
CIPRA
IABC Bronze Quill
Winnetonka High School Alumni Hall of Fame 2007 inductee (Class of 1982)

John Armato’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch