
Digital Strategist | Internet Veteran | Producer | Educator teaching Social Media Marketing at PSU
Portland, Oregon Area

Digital Strategist | Internet Veteran | Producer | Educator teaching Social Media Marketing at PSU
Portland, Oregon Area
I have been looking around corners and into emerging spaces to help Fortune 500 companies and major brands assimilate the new Mediascape.
With content converging from multiple platforms, I have been employing a transmedia storytelling and distribution strategy to reach the multiple touch points where content is consumed.
It’s all about the story, strategy and distribution.
I started ripping apart computers in 1981 at my family’s computer store and working with networks on a 300 baud modem. I was consulting on Virtual Reality in the early 90’s and sat at the webmasters round table at Internet World. I had a podcast called Glimpse of Tomorrow on one of the first RSS distribution platforms and currently teach Social Media and Web 2.0 at Portland State University.
Currently looking to apply my unique experience in the creation, management and execution of interactive and new media campaigns that bring measurable, record-setting value to clients.
* Social Media
* Video and Audio Production
* Transmedia
* Machinima
* XML, HTML, JavaScript, CSS, Ajax, DHTML
(Educational Institution; Higher Education industry)
May 2008 — Present (1 year 3 months)
Whether it's called Social Media, New Media or Internet Media it all comes back to the interactive and collaborative nature of the new web application platform that is referred to as Web 2.0. Social and viral, this iteration of the internet has changed the way we interact on and with the web. Understanding these changes and the new models is crucial. Did you know that social media drives as much traffic to websites as all the major search engines combined? If you care about search, you should care about social media.
http://sesweb.ses.pdx.edu/pdc_cat/details.cfm?id=WM316
(Online Media industry)
August 2006 — Present (3 years)
Feedia is at its core a media consulting firm that crafts strategies, envisions stories and produces media content. Be that content on the web, mobile, IPTV the Metaverse or any of our transmedia touch points. We are very good at looking around corners and are helping major brands and Fortune 500 companies understand the coming Mediascape. A Final Cut Studio shop we can take the story and mold it into a finished product that we then can transcode to appropriate format for the distribution plan. We understand the value of evergreen content and help to assure any strategy crafted is looking to the future. We have crewed up for productions on a sound stage, animated and produced for virtual worlds, scripted campaigns and shot viral video work for clients like Toyota, HP, Intel and Cricket as well as many other smaller organizations
(Internet industry)
August 2008 — February 2009 (7 months)
I transitioned from an advisory role into a full time position helping to build out the development team and implement the core technology for the product. Developed architectural strategy while also wearing many hats in a fast paced start up with an ambitious large scale plan. Helped to evolve the product strategy based on the changing market conditions.
(Privately Held; 11-50 employees; Internet industry)
February 2006 — August 2006 (7 months)
“The Digital Universe aims to be the definitive repository of human knowledge online.” At the DUF I worked with major scientific organizations and universities to create next generation vetted internet content. As the liaison between universities, institutions and the DUF, I evangelized the concepts and solutions we developed through public speaking at conferences and events. We developed Semantic Web strategies and helped design and evolve the Digital Universe from a customized Mozilla browser to a browser independent platform using Dojo Ajax framework and a customized Media Wiki implementation called the Encyclopedia of Earth. I participated in the development of 3D data visualization of information data sets overlaid onto the earth and other planets displayed within the Mozilla browser. I was responsible for researching, designing and implementing a creative asset management strategy using open source solution.
(Privately Held; 51-200 employees; Internet industry)
October 2004 — February 2006 (1 year 5 months)
Worked with software group to bring data sets into PostgreSQL as well as designing and implementing a creative asset management strategy using open source solutions. Worked with Sr. Architects to devise portal development structures for integrating stewarding tools in XUL, Java Script, PHP and other web languages. Worked on meta data strategies for the Digital Universe with our partner organizations using ISO and Dublin Core as frameworks layout RDF and OWL Semantic Web meta data structures.
(Privately Held; 1001-5000 employees; Airlines/Aviation industry)
December 2000 — February 2004 (3 years 3 months)
I was the Sr. Network Engineer for an international company with 30 subsidiaries where my team modernized the network. I managed people on projects with large budgets in extremely high stress environments. I was responsible for entire corporate network including LAN, WAN, and Internet presence. I researched, proposed, and implemented new technologies as well as maintained legacy systems. On my recommendation we crafted solutions working with major vendors to implement large scale infrastructure overhaul for an antiquated network. During my tenure I worked with government agencies and major corporations on a litany of projects in the IT space. Through my experience in the military I developed a good understanding of the use of proper channels and the process of dealing with red tape.
Multi-Media and Video Production 1997 — 1998
Bio-Chemistry 1993 — 1995
Education 1989 — 1990
Theater Arts 1988 — 1989
Futurist topics, New Technologies, Virtual Environments, Music
2003 National Leadership Award, 2004 ISEF Computer Science Judge, Honorary Chairman for the Business Advisory Council