John Lara

2008 – 2011 (3 years)

 Gorton’s Seafood (3 years): Managed and optimized Google and Yahoo pay-per-click campaigns for peak holiday seasons.
 Thompson Island Outward Bound: Collaborated with client’s team to define web functionality, establish new look-and-feel and deploy site using WordPress content management system. Authored manual for site maintenance and troubleshooting.
 Associated Grant Makers: Developed and delivered half-day seminars for non-profits to help them increase donations and understand and use social media and other Internet technologies.
For Myriad Incorporated, strategic design and interactive solutions firm:
 Partner’s HealthCare Compass Learning Initiative: Project manager for 8 month deployment of internal learning system built in Articulate Presenter, delivered on-time and within budget.
 Harvard Kennedy School Kokkalis Program: Definition and development of custom SQL database application to enable social connections for program alumni via the Internet.
 MIT Agelab, Jobs for the Future, Cambridge Housing Authority, Teach-Plus, Mass2020: Project manager coordinating development of new Drupal and WordPress based web sites.

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

February 2008 – February 2009 (1 year 1 month)

Managed advanced web development project for Families First Parenting Programs, a Boston area non-profit. Staffed and managed multidisciplinary development team and worked with Families First to insure clear goals and expectations for delivery.

January 2006 – 2008 (2 years)

 Managed Internet hosting, monitoring and voice response systems. Scaled system from 5,000 to 500,000 subscribers by architecting new infrastructure and software then coordinating two software developers during implementation.
 Established service level monitoring for distributed environment and PCI Security Standard Compliance for online financial transactions.

2001 – 2006 (5 years)

 Launched online merchandising site to bring high-quality hand tools from Europe to the U.S. marketplace. Grew online sales business from zero to 20,000 customers, 400 products and $1M in sales.
 Implemented multichannel sales through eBay, Amazon.com, Yahoo Stores and Google’s Froogle using data feeds and XML SOAP interfaces.
 Defined and maximized pay-per-click (PPC) Google AdWords and Yahoo Search campaigns to deliver qualified prospects and highest returns at lowest possible ad spends.

Public Company; 201-500 employees; PUT2.F; Information Technology and Services industry

January 2000 – January 2001 (1 year 1 month)

Lara Consulting Group purchased by Plaut. Vice President responsible for Web Services and Delivery.

January 1995 – January 2000 (5 years 1 month)

 Founded company to develop business solutions delivered through emerging Internet technology.
 Grew company to 18 employees servicing over 50 clients and producing $2M revenue per year.
 Managed all facets of business including strategic planning, mentoring, sales, marketing and operations.
 Negotiated acquisition by publicly held German consulting company Plaut AG in 2000.

Major clients included:
OSRAM Sylvania Corporation
Genzyme Corporation
Harvard Business School
Harvard Executive Education
Cannondale Bicycles
BBN/Genuity Corporation
Olsten Corporation
Massachusetts Society of CPAs

Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry

1993 – 1995 (2 years)

Specified and developed printing systems for PC based PostScript interpreter pagination system. Worked with vendors to integrate software and hardware components of the system and develop and manage quality assurance before delivery to customers.

January 1988 – January 1993 (5 years 1 month)

Delivered technology consulting to high-end printing and publishing software suppliers. Worked with partner and contractors on positioning, sales and delivery of over 20 completed software systems.

Major clients included:
Kodak Newspaper System
Dupont Electronics Incorporated
AGFA Corporation
Sun Microsystems
Wang Laboratories
The Foxboro Company

Public Company; 10,001+ employees; AGFB.br; Business Supplies and Equipment industry

January 1986 – January 1988 (2 years 1 month)

Developed software architecture and directed team of software engineers in the development of cold typography pagination systems. Developed architectural data flow models and software functional definitions. Led four development engineers in the implementation and delivery of systems to customers.

1982 – 1986 (4 years)

Directed software development for newspaper publishing software, creating enhanced features and interfaces in response to customer needs. Oversaw team of six software engineers responsible for site installation and configuration for U.S. and Canadian customers.

January 1980 – January 1982 (2 years 1 month)

Developed microprocessor color graphics program for distributed microprocessor controlled control systems for power plants.