John Fiedler

Current

Senior Consultant at Cambia Information Group
Director, Chair of Development Committee at Catholic Charities of Idaho
President at Oreon Inc.

Vice President at 12 Americans, Inc.
Principal at Populus Inc.

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Past

Corporate Secretary, Trustee at Idaho City Historical Foundation
Exec Committee, Chair Development Committee at Plan USA (formerly Foster Parents Plan
Research Director at Reagan-Bush 1984

Executive Vice President at Ted Bates & Company
Vice President at Leo Burnett Company Inc
Manager, Decision Systems at Market Facts, Inc.
Associate Supervisor at Leo Burnett Company Inc

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Education

Loyola University New Orleans
The University of Chicago - Booth School of Business
University of Wisconsin-Madison

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Recommended

1 person has recommended John

Connections

123 connections

Industry

Market Research

John Fiedler’s Summary

John Fiedler is president of Oreon, Inc., a private corporation headquartered near Boise, Idaho which specializes in providing consulting and marketing research to a broad range of clients. Among it specialties are actionable marketing research findings and state of the art data collection methodologies for complex business issues.
John Fiedler and his partner, Lesley Bahner, founded Oreon in 1999 after selling their highly successful marketing consultancy firm, POPULUS (www.populus.com) that same year. John and Lesley founded POPULUS in 1984 and oversaw its growth for fifteen years during which their firm undertook many projects around the world in both the private and public sectors. John still serves as a principal of POPULUS providing his marketing science expertise to its staff. He is also Vice President and Chief Scientific Officer for Twelve Americans, Inc. which, in a joint venture with OTX Research, offers ConsumerMaps, a syndicated market research service which links consumer’s perceptions of brands and corporations, public personalities, and media properties including television channels and programs.
In addition to being a widely recognized and thoughtful analyst, John is a persuasive presenter. He has presented the results of his research to the senior management of many Fortune 100 companies, in over twenty countries, and to three U.S. presidents.
On the personal side, John is a director and corporate officer of Catholic Charities of Idaho and serves on its executive, finance, and development committees. He is a trustee of the Idaho City Historical Foundation and had served for twelve years on the board of Plan USA (formerly Foster Parents Plan).

John Fiedler’s Specialties:

Strategic market research, conjoint measurement, perceptual mapping, market segmentation, web-based survey programming.

John Fiedler’s Experience

Senior Consultant

Cambia Information Group

(Market Research industry)

May 2005 — Present (4 years 7 months)
Director, Chair of Development Committee

Catholic Charities of Idaho

(Civic & Social Organization industry)

July 2002 — Present (7 years 5 months)
President

Oreon Inc.

(Privately Held; 1-10 employees; Market Research industry)

September 1999 — Present (10 years 3 months)
Vice President

12 Americans, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 1999 — Present (10 years 5 months)
Principal

Populus Inc.

(Privately Held; Human Resources industry)

November 1984 — Present (25 years 1 month)
Corporate Secretary, Trustee

Idaho City Historical Foundation

(Civic & Social Organization industry)

March 2007 — September 2009 (2 years 7 months)
Exec Committee, Chair Development Committee

Plan USA (formerly Foster Parents Plan

(Non-Profit; 201-500 employees; Civic & Social Organization industry)

1985 — 1997 (12 years )
Research Director

Reagan-Bush 1984

(Public Policy industry)

March 1984 — November 1984 (9 months)
Executive Vice President

Ted Bates & Company

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

January 1980 — March 1984 (4 years 3 months)
Vice President

Leo Burnett Company Inc

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

February 1974 — December 1979 (5 years 11 months)
Manager, Decision Systems

Market Facts, Inc.

(Public Company; 201-500 employees; Market Research industry)

March 1972 — March 1974 (2 years 1 month)
Associate Supervisor

Leo Burnett Company Inc

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

September 1969 — March 1972 (2 years 7 months)

John Fiedler’s Education

Loyola University New Orleans

MPS , 1996 — 2000
The University of Chicago - Booth School of Business

MBA , Marketing, Finance , 1967 — 1969
University of Wisconsin-Madison

BA , 1963 — 1965