
Professor of Marketing, Department Chair at Emerson College
Greater Boston Area

Professor of Marketing, Department Chair at Emerson College
Greater Boston Area
3 more...
HIGHLIGHTS
John is a recognized expert on business and marketing leadership, a best-selling author, and an award-winning professor. He has won awards as a Fortune 500 executive and as the founder of a boutique hotel firm. He is regularly interviewed on TV and is a keynote speaker at exclusive conferences around the world.
BOOKS
John is the best-selling author of 4 acclaimed books on marketing: "The Olympic Games Effect" (2008); "Magic Numbers for Sales Management" (2007); "Measuring Marketing" (2006); and "Magic Numbers for Consumer Marketing" (2005). New book on Global Brand Strategy coming out late 2009/early 2010. New book on Sports Marketing slated for late 2011.
John is a contributing author to the new book "Fast Track to Success-Marketing" (FT Prentice Hall 2009).
LATEST RESEARCH ON BUSINESS SUCCESS
John researches dozens of top companies each year identifying their success factors. This research is used in his prolific book publishing and the keynote addresses he gives.
MEDIA INTERVIEWS
John has appeared on MSNBC, Bloomberg, CNBC, BBC, ChannelNewsAsia (CNA), National Public Radio (NPR), and Hong Kong TV, and is frequently interviewed by print media.
ACADEMIC
John received the 'Most Inspiring/Distinguished Teacher' Award in 2007 and Dean's Teaching Honors from 2004-2009 from Singapore Management University. He teaches executives at the world's leading companies. He has also taught at the University of Washington Business School, UC Davis, & Stanford.
ADVISOR
John is board member of several leading organizations and works with leadership teams regularly on how to create sustainable value. His extensive experience in business, academia, and publishing give John a unique perspective on the factors required for creating value and sustainable business success.
Recognized global branding expert. International business expertise based on successfully leading global businesses for Fortune 500 companies, including turnarounds. Award-winning founder and leader of privately-financed new ventures. Specific expertise in global brand strategy, Asian businesses; and success traits of leaders.
(Educational Institution; Higher Education industry)
August 2009 — Present (4 months)
MBA , 1988 — 1990
BA , Political Science , 1980 — 1983
Sustainable brand value Luxury branding Internal branding High tech brand and marketing strategy Marketing measurement Innovation and creativity Customer relationship development
•Faculty advisor, Institute of Service Excellence at SMU
•Board member, Lee Kuan Yew Global Business Plan Competition
•Board of Directors, EducationNOW!
•Board of Directors, Elite Sports Management
•American Marketing Association
•Columbia Alumni Club of Singapore
•Stanford Alumni Club of Singapore
•Bloomberg (9-2008)
•CNA (8-2008)
•MSNBC (8-2008)
•BBCNews (8-2008)
•CNA TV (8-2008)
•938LIVE! (8-2008)
•Knowledge@Wharton (7-2008)
•Straits Times (6-2008)
•Peak Magazine (5-2008)
•CNA TV (3-2008)
•CNA TV (2-2008)
•CNA TV (11-2006)
•CNA TV (9-2006)
•938LIVE! (8-2006)
•CNA TV (1-2006)
•Asia HKTV (11-2005)
•Marketing Magazine (11-2005)
•Sacramento Bee (8-2005)
•Harvard Working Knowledge (7-2005)
•Straits Times (7-2005)
•TodayNEWS (5-2005)
•The Business Times (5-2005)
•Fast Company (2002-03)
•The Business Journal (2001, 2002, 2003)
•B2B Magazine (2001, 2002)
•NPR Interviews (2001, 2002)
•CNBC (7-2000)
•Best Places to Stay (1994, 1995)
•Best Places to Kiss (1994, 1995)
•Nominated: ‘Dottie Award’ 2004
•Fast Company’s Annual ‘Fast 50 Companies’ Honorable Mention in 2002, 2003
•Presidential Achievement Award, Transamerica, 1997
•Team of Year, Transamerica, 1997
•Four Star Award, by Best Places to Stay
•AAA 3 Diamond Award