
Healthcare PR with expertise in new media
Frankfurt Am Main Area, Germany

Healthcare PR with expertise in new media
Frankfurt Am Main Area, Germany
Social media thought leader with a passionate belief in using social media for the healthcare and pharmaceutical industry.
I have worked in the pharmaceutical industry for almost 7 years, most recently in Boehringer Ingelheim’s Corporate Head Offices in Ingelheim, Germany. Before this I worked at a start-up internet company organising and shaping the editorial team and as a journalist in Liverpool and then London..
My current passion is Twitter on which I have presented and been published in the media. Most recently I spoke at the EyeForPharma Digital Marketing Conference in Munich on Boehringer Ingelheim’s Twitter activities.
I am now working on harnessing multiple social media channels to develop an integrated communications approach and on Boehringeringer Ingelheim's YouTube channels.
Social media in public relations
Multi channel emarketing
(Pharmaceuticals industry)
October 2008 — Present (1 year 2 months)
I am responsible for guiding the strategic direction and implementation of Boehringer Ingelheim’s social media strategy. My time in Pharma communications coupled with online business means experience, means I can add insight and perspective into this process. I am also responsible for the global public relations strategy of 3 multi-million euro turn-over brands in Cymbalta, Aggrenox and Actilyse.
(Pharmaceuticals industry)
November 2002 — October 2008 (6 years )
(Internet industry)
2000 — 2002 (2 years )
Consumer Opinions website. I was resposnible for a team of 12 content editors
(Media Production industry)
1998 — 2000 (2 years )
2.1 , Sociology , 1990 — 1994
Social networks, sports, music
Pharmaceutical Marketing Society's, Interactive Digital Campaign of the Year 2008