Grant Johmann

Current

• SVP of Digital Marketing at Wiredset

Past

• Manager of New Media at Elektra Entertainment Group
• Account Executive at MKTG Services
• Account Executive/Intern at ElectricArtists

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Education

• Columbia University in the City of New York

Recommended

1 person has recommended Grant

Connections

343 connections

Industry

Marketing and Advertising

Websites

• My Twitter
• My Company

Grant Johmann’s Summary

Wiredset LLC – New York, NY
Senior Vice President of Digital Marketing

Grant is a digital marketing maven with nearly a decade of experience in the development, design and execution of engagement marketing and social media campaigns for leading entertainment, music and consumer brands. As the SVP of Digital Marketing for Wiredset, Grant has used innovative thinking and the creation of next generation tools to spearhead successful digital initiatives for brands such as Comedy Central, Harper Collins, Last.fm, Spike, ESPN, Oxygen, Ticketmaster, Universal Music, and many more. Grant's area of expertise stretches across the digital spectrum, from social media, search engine, email and relationship-based marketing, to audience and community building, online analytics, media planning and brand consulting.

Prior to joining Wiredset, Grant was the Director of Online Marketing for Elektra Records where he managed campaigns for Metallica, Missy Elliott, Staind, and all other label artists.

Grant grew up in Queens before obtaining his BS in Engineering and Management Systems from Columbia University.

Grant Johmann’s Specialties:

Online Engagement Marketing / "Earned Media"
Social Media Marketing
Online Analytics
SEM/SEO
CRM / Email Marketing
Online Media Planning

Grant Johmann’s Experience

• SVP of Digital Marketing

  Wiredset

  (Privately Held; Marketing and Advertising industry)

  September 2004 — Present (5 years 3 months)

  Senior Vice President of Digital Marketing
  
  Head of Digital Marketing Department
  - Architect of department; principally at company’s inception
  - Manage staff of five marketing managers
  - Chief creative on all client and internal marketing campaigns and strategies
  - Oversee a steady client roster of 25 projects per month
  - Actively play key role in business development (compose proposals/deliver presentations)
  - Present campaign successes and industry briefs to client’s Sr. management
  - Manage department’s P&L statement and all budgets
  
  Trendrr: Digital and Social Media Analytics Platform
  - Head of marketing for Trendrr spearheading earned and social media campaigns as well as ongoing usability feature sets
  - Digital media and ROI measurement tool featured by Mashable, Robert Scoble and more
  
  Enabled successful campaigns for clients including: Proctor & Gamble, COTY, Comedy Central, Harper Collins, HBO, Last.fm (CBS), Ticketmaster, ESPN, MTV, Sony Pictures Entertainment

• Manager of New Media

  Elektra Entertainment Group

  (Public Company; Retail industry)

  August 2002 — September 2004 (2 years 2 months)

• Account Executive

  MKTG Services

  (Music industry)

  2001 — 2002 (1 year )

• Account Executive/Intern

  ElectricArtists

  (Music industry)

  1999 — 2001 (2 years )

Grant Johmann’s Education

• Columbia University in the City of New York

  Engineering and Management Sytems , Economics , 1998 — 2002

Additional Information

Grant Johmann’s Websites:

• My Twitter
• My Company

Grant Johmann’s Groups:

Paid Content Mixers, SXSW, AdTech

•    Executive Suite
•    Inbound Marketers - For Marketing Professionals
•    Online marketing
•    Columbia University Alumni Network

Grant Johmann’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch