VP of Digital Marketing - Wiredset LLC - Digital Strategist
Greater New York City Area
VP of Digital Marketing - Wiredset LLC - Digital Strategist
Greater New York City Area
Wiredset LLC – New York, NY
Vice President of Digital Marketing
Head of Digital Marketing Department
- Architect of marketing department
- Manage staff of five marketers
- Design and execute all client and internal marketing campaigns and strategies
- Oversee a steady client roster of 25 projects per month
- Actively play key role in business development (compose proposals/deliver presentations)
- Present campaign successes and industry briefs to client’s Sr. management
- Manage department’s P&L statement and all budgets
Enabled successful and bleeding edge campaigns for clients including: Comedy Central, Spike TV, TV Land, ESPN, Oxygen, Last.fm, Ticketmaster, Harper Collins, UMG, WMG, CondeNet, and Bravo TV
Online Viral Marketing / Online Publicity
Social Media Marketing
Web 2.0 Marketing
Search Engine Marketing
CRM / Email Marketing
Online Analytics
Online Media Planning
Consulting
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2004 — Present (4 years)
(Public Company; 10,001 or more employees; Retail industry)
August 2002 — September 2004 (2 years 2 months)
(Music industry)
2001 — 2002 (1 year)
(Music industry)
1999 — 2001 (2 years)
Engineering and Management Sytems, Economics, 1998 — 2002
Paid Content Mixers, SXSW, AdTech