Johannes Bosgra

Johannes Bosgra

Marketing Consultant at Bosgra Marketing / Adviseur Communicatie & Marketing a.i. at Waterbedrijf Groningen

Netherlands

Current
Past
  • Marketing & Communication Manager at Noord Nederlands Orkest
  • Marketing & Sales Manager at Oogheelkundig Medisch Centrum Noord (Ophtec)
  • Marketing & Sales Manager at Virtual Reality Centre, University of Groningen
  • E-commerce Researcher at framfab
  • Researcher at KPN
Education
  • Rijksuniversiteit Groningen
  • Christelijke Hogeschool Nederland
Connections
224 connections
Industry
Marketing and Advertising
Websites

Johannes Bosgra’s Summary

Marketing Consultant and freelance Marketing Professional with experience in strategic marketing, marketing management, communication and internet marketing.

Multilingual: Dutch, English, German, Frisian

Johannes Bosgra’s Specialties:

Health sector
Cultural sector
Education sector
and other non-profit sectors


Johannes Bosgra’s Experience

  • Marketing & Communicatie a.i.

    Hortus Festival

    (Performing Arts industry)

    June 2009Present (6 months)

    Chambermusic festival with 7 summerconcerts in 5 different botanical gardens in Amsterdan, Leiden, Utrecht, Putten, Haren.Vera Stravinsky was the central theme in 2009.

    Marketing, Communication, press, website etc.

  • Adviseur Communicatie & Marketing a.i.

    Waterbedrijf Groningen

    (Non-Profit; Consumer Services industry)

    April 2009Present (8 months)

    Strategy development, market research, marketing plan, communication plans, product development strategy, internet marketing.

  • Marketing Consultant/Owner

    Bosgra Marketing

    (Marketing and Advertising industry)

    July 2008Present (1 year 5 months)

    Marketing consultancy for health, cultural and other non-profit organizations. Specialised in strategic marketing, internet marketing (conversion improvement, Google Adwords) and customer satisfaction surveys.
    Johannes Bosgra can be hired as a freelance marketing professional.

  • Marketing & Communication Manager

    Noord Nederlands Orkest

    (Performing Arts industry)

    April 2008March 2009 (1 year )

    Head of marketing department and member of Management Team. Responsibilites are marketing strategy, marketing communication (NNO Magazine, Season Brochure, direct mail), ticket sales, sponsorships, press relations, database marketing, internet marketing, market research and fundraising.
    Developed a more strategic method of doing marketing based on market research and long-term planning. Introduced internet marketing with online ticket sales, e-mail marketing, Google Adwords.

  • Marketing & Sales Manager

    Oogheelkundig Medisch Centrum Noord (Ophtec)

    (Hospital & Health Care industry)

    January 2007March 2008 (1 year 3 months)

    Responsible for marketing strategy, marketing communication (brochures, direct mail, newsletter), database, internet marketing (new website, e-mail marketing), PR, sales to health insurance companies, events, market research.

  • Marketing & Sales Manager

    Virtual Reality Centre, University of Groningen

    (Computer Software industry)

    December 2003December 2006 (3 years 1 month)

    Management of spin-off (3 programmers), marketingstrategy, market research, relationship marketing, website, large events, partnerships, sales of large projects to companies like Shell, ABN AMRO, Rijksgebouwendienst, Menzis, Euroborg, Blauwe Stad, Eemshaven, Deventer Ziekenhuis, Groninger Museum.

  • E-commerce Researcher

    framfab

    (Public Company; FTID; Internet industry)

    January 2001July 2001 (7 months)

    Bachelor thesis
    Researched profitabilty of e-commerce at supermarkets. Thesis has been published and received two awards: VendexKBB Award and Hoofdbedrijfschap Detailhandel Scriptieprijs.

  • Researcher

    KPN

    (Public Company; KPN; Telecommunications industry)

    January 1999June 1999 (6 months)

    Internship which focused on B2B sales and training of personnel in ICT, mobile internet, etcetera.


Johannes Bosgra’s Education

  • Rijksuniversiteit Groningen

    Master of Science , Business Administration , 20012005

    Majors: Strategy, marketing, philosophy

  • Christelijke Hogeschool Nederland

    Bachelor, with honors , Retail Management , 19972001

    Majors: Retailmarketing, retailmanagement, strategy

    Activities and Societies:
    President of the student board

Additional Information

Johannes Bosgra’s Websites:

Johannes Bosgra’s Interests:

Marketing, Internet Marketing, Strategy, Non-profit Marketing, E-commerce, Showjumping, Piano, Snowboarding, Nature photography

Johannes Bosgra’s Groups:

MARUG, Marketing Association University of Groningen
NIMA

  •    World Wildlife Fund
  •    NetlinQ groep
  •    University of Groningen Alumni
  •    Rijksuniversiteit Groningen
  •    Online Marketing Nederland
  •    Twinkle - Dutch eCommerce
  •    Dutch Marketing & Communications Professionals
  •    MarComKring Noord-Nederland
  •    Ondernemen in de Zorg
  •    BRUG - Vereniging van afgestudeerde Bedrijfskundigen van de Rijksuniversiteit Groningen
  •    Zorg-Professionals
  •    NIMA
  •    Oud Gyas
  •    Alumni Retail Management & Small Business
  •    Webprofessionals Groningen e.o.
  •    Netwerk Noord
  •    Alumni Economie & Bedrijfskunde Groningen
  •    Cultuur Marketing Professionals
  •    Nima Noord Oost, verzamelplaats voor marketeers!
  •    Noorder Pers Sociëteit
  •    Cultuurmarketing
  •    Dutch Health Network; het platform voor de Zorgketen in Nederland

Johannes Bosgra’s Honors:

VendexKBB Award 2001 of the Retail Business School Leeuwarden. Based on thesis and an assessment at VendexKBB.
Thesis Award 2002 of Hoofdbedrijfschap Detailhandel, The Hague. For my thesis on e-commerce for supermarkets, thesis has been published.
Selected as showjumping (equestrian) talent by the Royal Dutch Equestrian Federation in 1999 and 2000


Johannes Bosgra’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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