Product Manager at JibJab Media Inc.
Greater Los Angeles Area
Product Manager at JibJab Media Inc.
Greater Los Angeles Area
Project/Product Manager, experienced in startin/growing/managing a team, developing the business and making useful, entertaining and integrated products from the ground up.
Project management and development.
UI/UX product design.
Developing RIA, SaaS.
Process creation/implementation
Streamlining work flow for projects/products .
Grassroots marketing.
New media advertising campaigns.
High emphasis on ROI.
New user acquisition.
(Privately Held; 11-50 employees; Entertainment industry)
April 2008 — Present (8 months)
(Public Company; 51-200 employees; IACI; Internet industry)
April 2007 — March 2008 (1 year)
Worked with Sr. Product Manager to design and launch Evite’s first ever mobile products (SMS alerts, QuickVite, J2ME application), allowing users to access and use Evite on the go.
Designed and launched first ever Evite widget utilizing existing API, extending the Evite brand beyond the website.
Brainstorm, scope, model, design, prototype and collaborate with Design, QA and Development teams to successfully launch new products to expand the experience of users.
Outline detailed reporting metrics to determine health and success of all products.
Work with 3rd party developers to develop widgets and applications, creatively leveraging existing legacy API to maintain low costs.
Worked with Design and User Experience teams to reinvent, create and prototype several key products for site redesign and retool.
Act as liaison between IAC Ad Sales and Evite team to ensure proper launch, maintenance, and reporting of all custom advertising campaigns.
(Privately Held; 201-500 employees; Internet industry)
October 2006 — April 2007 (7 months)
Collaborate with N.A. Marketing Director to formulate marketing strategy and maximize external campaign ROI and create brand awareness.
Coordinate with N.A. Ad Sales Director to formulate and execute custom advertising campaigns for advertising clients, such as Nintendo, P&G, Kellogg’s, Sony, Microsoft, Activision, Target, and Wal-Mart.
Developed processes and org plan to create North American Production Team.
Coordinate with US, CA and HQ teams to ensure effective regional growth strategy.
Weekly analysis reports on KPIs to determine the status of the product and create plans to increase growth throughout the business.
Assigned and managed campaigns, workload, responsibilities and deadlines for NA Production Team.
Worked with GM on business direction to meet and exceed aggressive revenue forecasts.
Coordinated with both internal and external Advertising and Marketing Teams to create innovative RFPs and implement campaigns on strict deadlines.
(Privately Held; 201-500 employees; Internet industry)
September 2005 — October 2006 (1 year 2 months)
Directed consistent style, voice and creative standards for continuity of brand and site.
Assigned and managed campaigns, workload, responsibilities and deadlines for US Production Team.
Conceive creative campaigns with Production Team to further growth and stickiness of community.
Collaborated with US General Manager on business direction to meet and exceed aggressive revenue forecasts.
Generated and analyzed results, traffic and participation data for external marketing campaigns.
Coordinated with both internal and external Advertising and Marketing Teams to create innovative RFPs and implement campaigns on strict deadlines.
Developed companywide Ad Sales and Marketing process to create the most efficient pipeline from RFP to campaign completion.
Planned, created, hired, trained and managed US Production Team.
(Privately Held; 201-500 employees; Internet industry)
June 2005 — September 2005 (4 months)
Responded to customer problems by phone and email; reported technical issues to HQ tech team; tested new game features; maintained and troubleshot e-Commerce payment methods.
(Educational Institution; 10,001 or more employees; Research industry)
December 2001 — June 2005 (3 years 7 months)
Managed computer hardware upgrade throughout UCLA Student Union and assisted in server migration.
Scheduled, planned and maintained aggressive rollout timetable for upgrade.
Trained users in new hardware, server and proprietary POS software.
Managed team of 5 in IT department.
Administered 450 nodes on UCLA network.
Managed and troubleshot proprietary POS software and equipment.
Assisted users with daily networking/computer issues.
Strong hands on experience troubleshooting complex technical issues.
2001 — 2005