Johan De Keulenaer

Current

Chief Editor at ActiveMetrics.be
Director Relationship Marketing at These Days
Director ICT at These Days

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Education

Europese Hogeschool Brussel (HUB-EHSAL)
Europese Hogeschool Brussel (HUB-VLEKHO)
XIOS Hogeschool Limburg

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Recommended

6 people have recommended Johan

Connections

410 connections

Industry

Marketing and Advertising

Websites

Johan De Keulenaer’s Summary

Joined These Days after having spent a lot of years in a number of different consultancy and management positions for projects in interactive marketing, e-commerce, database marketing and ict. Working area focused in the Benelux, with occasional travel in Europe, UK and US.

At These Days Johan is managing a team of CRM professionals while offering his own profound knowledge to key clients as a senior consultant. Addtionally he manages the ICT department and related platforms for delivering digital marketing solutions.

Over his career Johan has worked on international clients such as: Pioneer, ThomasCook, Bikkembergs, CenterParcs, Citibank, Fortis Bank, Frisk, GlaxoWellcome, Ijsboerke, Nokia, Orange, Danone, Nespresso, P&G, Robert Half International and Sony.

Johan De Keulenaer’s Experience

Chief Editor

ActiveMetrics.be

(Marketing and Advertising industry)

August 2007 — Present (2 years)

Chief blogger at www.ActiveMetrics.be - a blog on modern marketing with a strong focus on performance based digital marketing, social media and web analytics.
Director Relationship Marketing

These Days

(Privately Held; 51-200 employees; Marketing and Advertising industry)

March 2004 — Present (5 years 5 months)

Managing the CRM Practice team where we focus on eCRM campaigns, Data and Analytics, Conversion and Optimization strategies in order to achieve an efficient return on interaction.

Our team is specialized in defining strategy & advise in the area of digital one-to-one marketing solutions (interactive-, dbase marketing, e-commerce, web analytics, etc).

As of May 2007 These days is part of the Wunderman network, the most diverse digital relationship marketing network in the world.
Director ICT

These Days

(Privately Held; Marketing and Advertising industry)

March 2004 — Present (5 years 5 months)

Responsible for the entire IT operation, including infrastructure, service desk, information systems and client hosting.

Our team approaches challenges from a pragmatic process driven perspective and believes in structured, expandable and future proof solutions rather than ad hoc implementations, although the latter might sometimes be needed.

Tasks --

Initiate, plan and manage projects in terms of scope, deliverables, timing, resources and budgets while keeping an eye on contracts, sla, outsourcing partners and supplier relations.

People management, coaching and empowering direct reports.

Key Milestones --

Introduced VMWARE virtualized infrastructure to reduced cost, improve flexibility and scalability.

Implemented NetApp SAN to support agency growth and faster response to data demands.

Increased E-mail efficiency by implementing Baracuda Antispam and Symantec Enterprise Vault Email Archiving

BITC Sarbanes-Oxley Compliancy

Johan De Keulenaer’s Education

Europese Hogeschool Brussel (HUB-EHSAL)

Foundation Degree , Sports Massage , 2006 — 2006

Activities and Societies:

Sports Massage and Injury Management - Posture and Ergonomics - Sports Injury: from Assessment to Rehabilitation
Europese Hogeschool Brussel (HUB-VLEKHO)

Master of Management Information Systems (MMIS) , 1999 — 2000

Executive Management School
XIOS Hogeschool Limburg

Bachelor , Applied Information & Communication Technology (BA) , 1995 — 1999

Activities and Societies:

ASG Fraternety