Johan de Groot

Current

Web Analytics Consultant at LECTRIC Groep
Owner / lead Editor at AVblog (Self-employed)
Online Marketing/Internet Consultant at Alpha Centauri

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Past

Web analytics & Usability Consultant at SearchResult
Technical Consultant at TransTec bv
IT Specialist at IBM Global Services

Internet Consultant at Ericsson Netherlands
Telecom Engineer at Ericsson Netherlands

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2 more...

Education

Rens & Rens
Altena College

Connections

354 connections

Industry

Internet

Websites

Johan de Groot’s Summary

Online Marketing Specialist on the areas of Webanalytics, Usability/Accessibility, Searchengine Marketing, Functional / Technical Design.

Website-optimalisation in general, both external (campaigning) as internal (usability).
Expertise on a many aspects of Linux and Open Source, including web services, databases, programming

Johan de Groot’s Specialties:

Web Analytics, Usability, Functional Design, Internet Services Architecture, programming webapplications (php, xhtml, perl, shell-scripting)
Interaction Design
Wordpress, Drupal, Google Analytics

Johan de Groot’s Experience

Web Analytics Consultant

LECTRIC Groep

(Privately Held; Internet industry)

May 2009 — Present (3 months)

Advising customers on the online fields of Web Analytics, Usability and Searchengine Marketing.
Implementation, Configuration en advising webanalytics solutions like Google Analytics, SiteStat, Omniture and Webtrends.
Creating webanalytics strategies, package-selection, KPI sessions, configuring dashboards, advanced report-analysis
Trainer on general webanalytics and more specific Google Analytics trainings.
Owner / lead Editor
AVblog (Self-employed)

(Self-Employed; 1-10 employees; Online Media industry)

July 2006 — Present (3 years 1 month)
Online Marketing/Internet Consultant

Alpha Centauri

(Privately Held; 11-50 employees; Information Technology and Services industry)

August 1995 — Present (14 years)

Setting up internet strategies, website development, technical knowledge of Linux (certified RHCE) PHP Mysql Perl and a broad range of other Open Source systems.
Drupal and Wordpress development, besides custom webapplication development.
Setup of Linux/Apache based webenvironments
Web analytics & Usability Consultant

SearchResult

(Privately Held; Marketing and Advertising industry)

April 2005 — April 2009 (4 years 1 month)

Advising customers on the online fields of Web Analytics, Usability and Searchengine Marketing.
Implementation, Configuration en advising webanalytics solutions like Google Analytics, SiteStat, Omniture and Webtrends.
Creating webanalytics strategies, package-selection, KPI sessions, configuring dashboards, advanced report-analysis
Trainer on general webanalytics and more specific Google Analytics trainings.
Technical Consultant

TransTec bv

(Privately Held; 11-50 employees; Consumer Electronics industry)

October 2002 — August 2005 (2 years 11 months)

hard-/software engineer for AMX, Russound, Vantage, Imerge
IT Specialist

IBM Global Services

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

2000 — 2002 (2 years)

Internet consultant, specialities on Linux and CMS
Internet Consultant

Ericsson Netherlands

(Public Company; 10,001 or more employees; Information Technology and Services industry)

September 1997 — December 1999 (2 years 4 months)
Telecom Engineer

Ericsson Netherlands

(Public Company; 10,001 or more employees; Telecommunications industry)

September 1995 — September 1997 (2 years 1 month)

RBS engineer for the Libertel GSM roll-out
Quality-management