Joanne Wan

Current

Marketing or Business Development at Innovative Media or Tech Company

Past

Director of Business Development at GigaOM
Business Analyst at Strategic Decisions Group
Business Development Manager at STIRR

Information Management Analyst at Johnson & Johnson
Services Marketing Web Specialist at Juniper Networks
Marketing Associate at Headlight.com
Marketing Associate at Extensity

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4 more...

Education

University of California, Berkeley
Lowell High School

Recommended

3 people have recommended Joanne

Connections

500+ connections

Industry

Online Media

Websites

Joanne Wan’s Summary

I am a proactive team player who thrives in entrepreneurial environments where I need to strategize and execute in spades while juggling multiple projects and stakeholders. My specialty is producing end-to-end marketing projects and events. I also have extensive experience developing and managing business development relationships.

I have experience with both startups and Fortune 500 companies in a variety of industries.

Feel free to contact me at joeywan@gmail.com

MARKETING
• 10 years of experience in marketing, corporate communications and collateral development for online and print

BUSINESS DEVELOPMENT
• Developed partnerships with media outlets ranging from large print publications to bloggers to technology associations
• Built the pipeline for business development and marketing partnerships and then developed and managed those relationships into mutually beneficial relationships that produced revenue and increased brand awareness or pageviews
• Managed content syndication partnerships with Salon.com, Reuters, New York Times, CNN and BusinessWeek

EVENTS
• Created, marketed and managed 4 sold-out 600-person conferences and a multi-city series of 150-person experiential brand-building community events
• Executed all functions related to events: marketing, communications, press relations, speaker management, sponsor management, vendor management, venue selection, stage design, registration and logistics
• Past events I have produced include these sold-out conferences:
- NewTeeVee Live (http://live.newteevee.com)
- Structure (http://structureconf.com)
- Mobilize (http://mobilizeconf.com)
- Green:Net (http://greennetconf.com)
In addition to the popular NewTeeVee Pier Screenings series (http://screenings.newteevee.com)

Joanne Wan’s Specialties:

marketing, business development, events, conference production, operations management, online media, online advertising, event sponsorship, syndication

Joanne Wan’s Experience

Marketing or Business Development

Innovative Media or Tech Company

(Online Media industry)

May 2009 — Present (3 months)

Are you looking for a resourceful and experienced marketing or business development director? Take a look at my experience below and get in contact to discuss! I can be reached at joeywan@gmail.com
Director of Business Development

GigaOM

(Privately Held; Online Media industry)

December 2006 — April 2009 (2 years 5 months)

-- Hired as employee #3 and the first business manager to focus on revenue generation and growth
-- Grew the events business line to $1.25MM annual revenue, which accounted for 50% of company revenue
-- Created, marketed and managed 4 sold-out 600-person conferences, multi-city series of 150-person experiential brand-
building community events, intimate sponsorship gatherings and internal team-building events
-- Past events produced include these sold-out business conferences: NewTeeVee Live, Structure, Mobilize and
Green:Net; and the popular NewTeeVee Pier Screenings, a multi-city summer series of outdoor movie screenings
showcasing the best in online video
-- Worked closely with a small team to not just strategize and plan but also execute all functions related to events:
marketing, communications, press and media relations, speaker management, sponsor management, vendor management, venue selection, stage design, registration and logistics
-- Wrote collateral and designed all corporate communications including media kit, sales materials and corporate website
-- Communicated daily with sales, product and technology teams to track integrated marketing campaigns
-- Developed partnerships with media outlets ranging from large print publications to bloggers to technology associations
-- Built the pipeline for business development and marketing partnerships and then developed and managed those
relationships into mutually beneficial relationships that produced revenue and increased brand awareness or pageviews
-- Managed content syndication partnerships with Salon.com, Reuters, New York Times, CNN and BusinessWeek
Business Analyst

Strategic Decisions Group

(Privately Held; 51-200 employees; Management Consulting industry)

November 2004 — September 2006 (1 year 11 months)

--- Build financial models which value strategic alternatives and analyze the revenue and risk associated, and then perform probabilistic analyses to determine the optimal decision in defined market conditions
--- Gather and analyze market research and financial data to provide business and market assessments to clients

SAMPLE PROJECTS
--- For the North American subsidiary of a large Japanese pharmaceutical company, forecasted the commercial value of a newly approved drug by assessing the cost, timing, risk, sales and value potential for follow-on indications
--- For the second largest mobile carrier in the Czech Republic, created an overview of global competitor UMTS service offerings and mobile devices and conducted research on Asian wireless handset makers - NEC, Samsung, Sanyo and LG
Business Development Manager

STIRR

(Events Services industry)

March 2006 — September 2006 (7 months)

-- Planned monthly events that provide a forum for entrepreneurs from early-stage technology startups to present new products and services to their peers
-- Built and managed relationships with the community that supports startups: venture capitalists, angel investors, lawyers, marketing strategists, and the press
Information Management Analyst

Johnson & Johnson

(Public Company; 10,001 or more employees; JNJ; Pharmaceuticals industry)

July 2002 — July 2004 (2 years 1 month)

Information Management Leadership Development Program:

This 2-year program provided leadership assignments across three 8-month rotations within different Johnson & Johnson companies. The rotations provided exposure to a range of business segments (Pharmaceuticals, Medical Devices, Consumer Products, and Corporate), operating environments, information technologies, and geographic regions.

Rotation #1 - Ortho Biotech
--- Assisted in the implementation of Siebel eClinical to Clinical Affairs field staff

Rotation #2 - Ethicon Endo-Surgery
--- Led a Six Sigma Green Belt project which decreased development and delivery time of patient education and relationship-building product information websites for healthcare professionals from 4 months to less than 2 months

Rotation #3 - Pharmaceutical Group Strategic Marketing
--- Designed and delivered an innovative application to optimize the development, implementation, and monitoring of the Annual Strategic Plan for Board Members
Services Marketing Web Specialist

Juniper Networks

(Public Company; 1001-5000 employees; JNPR; Computer Networking industry)

May 2001 — December 2001 (8 months)

--- Governed and coordinated the restructuring of Customer Service department’s intranet content and design
--- Evaluated and increased intranet usability by conducting user interviews throughout the process of conceptualization
--- Instituted production process to catalogue, organize, and convert 2000 web pages and documents to new framework
Marketing Associate

Headlight.com

(E-Learning industry)

June 2000 — September 2000 (4 months)

--- Formulated marketing strategy for a new sales development email newsletter to 3,600 customer leads
--- Spearheaded an eight-person, cross-functional team to design, produce, and successfully implement email newsletter
--- Analyzed quantitative and qualitative customer research to determine effective messaging for disparate markets
--- Established market segmentation model and complementary content strategy for a multi-part Text/HTML email pushed out by Kana Connect to 42,000 registered users
Marketing Associate

Extensity

(Public Company; 201-500 employees; EXTN; Computer Software industry)

March 1999 — March 2000 (1 year 1 month)

--- Produced an interactive CD-ROM featuring demos of all four products in suite of applications
--- Developed and wrote new collateral, and revised dated collateral to reflect new product marketing
--- Designed and maintained Access databases of sales leads and tradeshow attendees
--- Contacted tradeshow attendees by telephone and direct mail fulfillment to determine prospect level sale

Joanne Wan’s Education

University of California, Berkeley

Bachelors of Arts , Psychology

San Francisco District Co-Chair for Cal's Alumni Scholarship - The Achievement Award Program (TAAP). I helped select the scholarship recipients and coordinate the Cal alumni volunteers.Go to the TAAP website for more info and opportunities to help out! - alumni.berkeley.edu/taap.
Lowell High School