
Entrepreneural Industrial Designer
San Francisco Bay Area

Entrepreneural Industrial Designer
San Francisco Bay Area
Sustainability, mindfulness, and a need to tell stories guide my design work. I'm fascinated by the meanings that objects convey and by ritual behavior.
I used to be a student of creative writing, and loved it because it allowed me to construct entire worlds for my characters. I now tell stories through product design, and still strive to make each product an immersive world.
Rapid, thorough product conceptualization; sustainable design; supply chain planning; articulate oral and written communication; idea presentation; ethnographic, psychological, and sociological research (design and analysis); people and project management.
(Self-Employed; Myself Only; Consumer Goods industry)
May 2007 — Present (2 years 7 months)
Building a brand around my first mass-produced product, the Sorapot modern teapot.
http://www.joeyroth.com/sorapot
(Privately Held; Writing and Editing industry)
May 2007 — August 2008 (1 year 4 months)
I hunt for and write about products that live on the expanding frontier of green design.
http://www.treehugger.com/authors/index.php?author=joeyroth
(Privately Held; 51-200 employees; Design industry)
October 2006 — March 2007 (6 months)
(Privately Held; 1-10 employees; Design industry)
September 2006 — October 2006 (2 months)
Freelance product design position with multidisciplinary firm.
(Privately Held; 1-10 employees; Design industry)
June 2006 — August 2006 (3 months)
www.studiodror.com
Studio Dror is a multidicplinary design group that encompasses product design, brand identity, architecture, interior design, and strategy. My responsibilities include ideation and management of new projects, presentation of ideas to clients, interfacing with vendors, and copywriting.
(Privately Held; 1-10 employees; Consumer Electronics industry)
August 2002 — October 2005 (3 years 3 months)
Coordinated with company founders, engineers, and manufacturer to develop an innovative, coherent design language for LED lighting products as well as specific products.
(Partnership; 11-50 employees; Food & Beverages industry)
February 2003 — January 2005 (2 years )
Qub is a late-night cafe designed to be a calm oasis for college students who either study too much or party too much. The menu is inspired by the cuisine of Asian pop culture. I Co-wrote and presented a successful initial funding proposal, planned and executed initial hiring process, designed identity, menu, posters, and interior space.
BA , Industrial Design Theory , 2002 — 2006
product design, theorizing, old reggae music, small houses, hybrid cars, tea and coffee, cradle-to-cradle design, traditional japanese products (mingei), fab labs, rapid prototyping, reading novels and design journals, felt, concrete, bamboo, sheet metal
Jelly, Likemind, IDSA
Red Dot Award: Design Concept 2005: Winner, for Totemo Silent PC
Parrish lounge design contest 2004, Swarthmore College: Winner, first place
NCIIA Advanced E-Team Grant 2003: Co-recipient of $20,000 grant to develop commercial LED lighting products
Governor's School of New Jersey Scholar in Creative Writing 2002: Selective creative writing workshop during the summer