Joey Roth

Current

• Founder/ Principal at Joey Roth LLC (Self-employed)

Past

• Design Writer at Treehugger
• Copy/ SEO Czar at UncommonGoods
• Industrial Designer at Atlason

• Design Intern at Studio Dror
• Senior Designer at Brio Lighting LLC
• Founder/ Manager at Qub Cafe

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Education

• Swarthmore College

Recommended

2 people have recommended Joey

Connections

301 connections

Industry

Design

Websites

• Design Portfolio
• Sorapot - my modern teapot
• Behance Portfolio

Joey Roth’s Summary

Sustainability, mindfulness, and a need to tell stories guide my design work. I'm fascinated by the meanings that objects convey and by ritual behavior.

I used to be a student of creative writing, and loved it because it allowed me to construct entire worlds for my characters. I now tell stories through product design, and still strive to make each product an immersive world.

Joey Roth’s Specialties:

Rapid, thorough product conceptualization; sustainable design; supply chain planning; articulate oral and written communication; idea presentation; ethnographic, psychological, and sociological research (design and analysis); people and project management.

Joey Roth’s Experience

• Founder/ Principal

  Joey Roth LLC (Self-employed)

  (Self-Employed; Myself Only; Consumer Goods industry)

  May 2007 — Present (2 years 7 months)

  Building a brand around my first mass-produced product, the Sorapot modern teapot.
  
  http://www.joeyroth.com/sorapot

• Design Writer

  Treehugger

  (Privately Held; Writing and Editing industry)

  May 2007 — August 2008 (1 year 4 months)

  I hunt for and write about products that live on the expanding frontier of green design.
  http://www.treehugger.com/authors/index.php?author=joeyroth

• Copy/ SEO Czar

  UncommonGoods

  (Privately Held; 51-200 employees; Design industry)

  October 2006 — March 2007 (6 months)

• Industrial Designer

  Atlason

  (Privately Held; 1-10 employees; Design industry)

  September 2006 — October 2006 (2 months)

  Freelance product design position with multidisciplinary firm.

• Design Intern

  Studio Dror

  (Privately Held; 1-10 employees; Design industry)

  June 2006 — August 2006 (3 months)

  www.studiodror.com
  
  Studio Dror is a multidicplinary design group that encompasses product design, brand identity, architecture, interior design, and strategy. My responsibilities include ideation and management of new projects, presentation of ideas to clients, interfacing with vendors, and copywriting.

• Senior Designer

  Brio Lighting LLC

  (Privately Held; 1-10 employees; Consumer Electronics industry)

  August 2002 — October 2005 (3 years 3 months)

  Coordinated with company founders, engineers, and manufacturer to develop an innovative, coherent design language for LED lighting products as well as specific products.

• Founder/ Manager

  Qub Cafe

  (Partnership; 11-50 employees; Food & Beverages industry)

  February 2003 — January 2005 (2 years )

  Qub is a late-night cafe designed to be a calm oasis for college students who either study too much or party too much. The menu is inspired by the cuisine of Asian pop culture. I Co-wrote and presented a successful initial funding proposal, planned and executed initial hiring process, designed identity, menu, posters, and interior space.

Joey Roth’s Education

• Swarthmore College

  BA , Industrial Design Theory , 2002 — 2006

Additional Information

Joey Roth’s Websites:

• Design Portfolio
• Sorapot - my modern teapot
• Behance Portfolio

Joey Roth’s Interests:

product design, theorizing, old reggae music, small houses, hybrid cars, tea and coffee, cradle-to-cradle design, traditional japanese products (mingei), fab labs, rapid prototyping, reading novels and design journals, felt, concrete, bamboo, sheet metal

Joey Roth’s Groups:

Jelly, Likemind, IDSA

•    Swarthmore College Alumni
•    The-Green-Group.com

Joey Roth’s Honors:

Red Dot Award: Design Concept 2005: Winner, for Totemo Silent PC

Parrish lounge design contest 2004, Swarthmore College: Winner, first place

NCIIA Advanced E-Team Grant 2003: Co-recipient of $20,000 grant to develop commercial LED lighting products

Governor's School of New Jersey Scholar in Creative Writing 2002: Selective creative writing workshop during the summer

Joey Roth’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch