Entrepreneural Industrial Designer
Greater New York City Area
- Current
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- Founder/ Principal at Joey Roth LLC (Self-employed)
- Design Writer at Treehugger
- Past
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- Copy/ SEO Czar at UncommonGoods
- Industrial Designer at Atlason
- Design Intern at Studio Dror
- Senior Designer at Brio Lighting LLC
- Founder/ Manager at Qub Cafe
- Op Ed Page at New York Times
- Global Communications at Alcoa
- Education
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- Swarthmore College
- Recommended
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2 people have recommended Joey - Connections
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249
connections
- Industry
- Design
- Websites
Joey Roth’s Summary
Sustainability, mindfulness, and a need to tell stories guide my design work. I'm fascinated by the meanings that objects convey and by ritual behavior.
I used to be a student of creative writing, and loved it because it allowed me to construct entire worlds for my characters. I now tell stories through product design, and still strive to make each product an immersive world.
Joey Roth’s Specialties:
Rapid, thorough product conceptualization; sustainable design; supply chain planning; articulate oral and written communication; idea presentation; ethnographic, psychological, and sociological research (design and analysis); people and project management.
Joey Roth’s Experience
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Founder/ Principal
Joey Roth LLC (Self-employed)
(Self-Employed; Myself Only; Consumer Goods industry)
May 2007 — Present (1 year 3 months)
Building a brand around my first mass-produced product, the Sorapot modern teapot.
http://www.joeyroth.com/sorapot -
Design Writer
Treehugger
(Privately Held; 11-50 employees; Writing and Editing industry)
May 2007 — Present (1 year 3 months)
I hunt for and write about products that live on the expanding frontier of green design.
http://www.treehugger.com/authors/index.php?author=joeyroth -
Copy/ SEO Czar
UncommonGoods
(Privately Held; 51-200 employees; Design industry)
October 2006 — March 2007 (6 months)
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Industrial Designer
Atlason
(Privately Held; 1-10 employees; Design industry)
September 2006 — October 2006 (2 months)
Freelance product design position with multidisciplinary firm.
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Design Intern
Studio Dror
(Privately Held; 1-10 employees; Design industry)
June 2006 — August 2006 (3 months)
www.studiodror.com
Studio Dror is a multidicplinary design group that encompasses product design, brand identity, architecture, interior design, and strategy. My responsibilities include ideation and management of new projects, presentation of ideas to clients, interfacing with vendors, and copywriting. -
Senior Designer
Brio Lighting LLC
(Privately Held; 1-10 employees; Consumer Electronics industry)
August 2002 — October 2005 (3 years 3 months)
Coordinated with company founders, engineers, and manufacturer to develop an innovative, coherent design language for LED lighting products as well as specific products.
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Founder/ Manager
Qub Cafe
(Partnership; 11-50 employees; Food & Beverages industry)
February 2003 — January 2005 (2 years)
Qub is a late-night cafe designed to be a calm oasis for college students who either study too much or party too much. The menu is inspired by the cuisine of Asian pop culture. I Co-wrote and presented a successful initial funding proposal, planned and executed initial hiring process, designed identity, menu, posters, and interior space.
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Op Ed Page
New York Times
(Public Company; 51-200 employees; Newspapers industry)
July 2004 — August 2004 (2 months)
Responsible for laying out the Op Ed page each day ; coordinated with columnists and freelance artists to edit and illustrate each column
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Global Communications
Alcoa
(Public Company; 10,001 or more employees; AA; Mining & Metals industry)
June 2003 — August 2003 (3 months)
Completely re-wrote and re-designed manual on public relations for plant managers, wrote press releases for new products
Joey Roth’s Education
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Swarthmore College
BA, Industrial Design Theory, 2002 — 2006
Additional Information
Joey Roth’s Websites:
Joey Roth’s Interests:
product design, theorizing, old reggae music, small houses, hybrid cars, tea and coffee, cradle-to-cradle design, traditional japanese products (mingei), fab labs, rapid prototyping, reading novels and design journals, felt, concrete, bamboo, sheet metal
Joey Roth’s Groups:
Jelly, Likemind, IDSA
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Green Group member
Joey Roth’s Honors:
Red Dot Award: Design Concept 2005: Winner, for Totemo Silent PC
Parrish lounge design contest 2004, Swarthmore College: Winner, first place
NCIIA Advanced E-Team Grant 2003: Co-recipient of $20,000 grant to develop commercial LED lighting products
Governor's School of New Jersey Scholar in Creative Writing 2002: Selective creative writing workshop during the summer
Joey Roth’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
