Marketing Manager, Innovative Office Products
Allentown, Pennsylvania Area
Marketing Manager, Innovative Office Products
Allentown, Pennsylvania Area
Creative and enthusiastic marketing professional with strengths in both strategic thinking and day-to-day strategy execution. Innovative thinker with extensive experience in cross-cultural issues. Excellent analytical skills.
Strategy, product development, branding and identity, web promotion, problem solving, project execution
(Privately Held; 51-200 employees; Computer Hardware industry)
March 2002 — Present (6 years 9 months)
Innovative is the leading manufacturer of ergonomic monitor mounting solutions. Marketing manager oversees marketing operations, web presence, public relations, and customer communications, and contributes to new product development and product introduction process.
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
January 2000 — March 2002 (2 years 3 months)
Drove company promotional and marketing efforts in a self-directed position, utilizing creative and organizational skills. Duties included production of annual catalog, management of company web presence, and creation of annual marketing plan.
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
September 1992 — January 2000 (7 years 5 months)
Managed German, Austrian and East European tour operations, leading local team of 3 and European staff of 8. Responsible for day-to-day operation and growth & development of tour programs. Duties included customer sales and support, design of sales and marketing strategies, annual revision of tour publications, and tour quality control.
MBA, Business Administration, 2002 — 2005
A.B., Economics/Business, German minor, 1987 — 1991
1983 — 1987
Web design, investing, music, cycling, weightlifting
Thomas J. Watson Fellow 1991-1992 for project: "Unemployment Resulting from German Reunification"