
Director, Experience Design
Toronto, Canada Area

Director, Experience Design
Toronto, Canada Area
Joe has the privilege of working with multi-talented teams across a variety of clients at kenna: while leveraging his background as a creative problem solver. Joe has over 14 years experience in the creative field with the majority of his time spent writing and directing digital experiences.
Prior to joining kenna, Joe spent time as a creative lead at notable firms such as Modem Media and Draft/FCB, putting in a combined tenure of 5 years in the large digital agency environments.
Joe has created exceptional online experiences for clients such as Aeroplan, Kraft, Nissan Canada, Budweiser, Air Canada, Unilever and Scotiabank. He also accumulated broadcast and direct marketing experience while working for companies such as Young & Rubicam and The BrainStorm Group.
During his career as an independent consultant, Joe was retained to assist in writing and architecting online user experiences and creating massive engagement strategies by a number of Canada’s leading advertising agencies such as Capital C, Publicis, ThinData, MacLaren McCann and Draft/FCB.
Joe holds a Communications Degree from Seneca College. He spent 3 years in Europe as a copywriter studying under some of the most creative minds in the ad industry.
Joe currently resides in a Maple, Ontario. When he isn't working, surfing the net or driving his Swedish sports car, Joe can be found spending quality time with his wife and two children.